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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE WOMENS AIR MAX COMMAND PRM SIZES UK 8 9 9.5 NEW,Nike Free RN Motion Flyknit Black White Volt Women's Sz 6.5 Running shoes NEW, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Free TR 7 Reflect AA2238-100 White Glacier bluee UK 7 EU 41 US 9.5 New,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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NIKE W AIR FORCE 1 ULTRAFORCE MID pink Pink Sneakers Womens 864025-600 Size 7.5,
Nike WMNS Metcon 2 Training shoes Sneakers 821913 003 GHOST GREEN US 6.5,Nike Air Vapormax 2019 (Whblk) Running Athletic -Women,NIKE Womens Hyperdunk 2017 Tb 897813-400 UNIVERSITY blueE Size 7,Nike Wmns Rosherun HYP TRB Green Dark Citron Sneaker UK_5 US_7.5 Eur 38.5,NIKE VANDAL HI LX SUMMIT WHITE SUMMIT WHITE SIZE WOMEN'S 10 MEN 8.5,Nike Wmns Air Max Siren Size 7.5 Bnib,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE ROSHE ONE HI GS WOMEN NEW W O BOX,Nike Metcon 4 Women's Training White Metallic Silver 924593-100 Size 15 W 13.5 M,Nike Presto Fly Trainers Womens UK 5 (EUR 38.5) Brand new Running 910569-107,Nike Shox Gravity Women's shoes AQ8554 700 Metallic gold Size 8, NIKE RIVAL M 8 purple Purple White bluee Multi Use Track Spikes shoes Womens Sz 7,Nike SF AF1 Air Force 1 SE Premium Port Wine w Bag AJ0963 600 Women’s Size 7,NIKE Womens Nike Free Tr 8 942888-401 NAVY WHITE Womens Size 6.5,Nike MD Runner 2 mid womens trainers sneakers 749869 603 uk 5 eu 38.5 us 7.5 NEW,Nike Women's Red Crush SHOX GRAVITY Sneakers Size 10 NIB AQ8554 606 150,NIKE Women’s WMNS Free Tr 7 Trainers Fuchsia White,,Nike SF Air Force 1 Mid Women 9 shoes Particle Beige Lt Pink 160 NEW,.
Nike Free RN 2017 Women's 880840-001 Black Dark Grey Anthracite DS Knit Rare,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Airmax 95. gold. Sz 5.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Nike Metcon 3 Metalic 922880-001 Size UK7 EU41 NEW,Nike Air Vapor Advantage womens trainers 599364 055 uk 6 eu 40 us 8.5 NEW+BOX,Nike Women's Vandal 2X Gym bluee Summit White Red AO2868 400 Size 7,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Women's Size Downshifter 7 Black Pink White 852466008 Running shoes, Nike Air Pegasus '83 Brown orange Pink Trainers - Size UK 4,Nike Air More Uptempo shoes Athletic Basketball 922845-500 Size 4Y Women Sz 5.5,
Nike Wmns AF1 Jester XX Bold Platform Sneakers Womens Air Force 1 shoes Pick 1,Current specials and promotions
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Nike Womens Free RN 2018 Running Trainers 942837 Sneakers shoes 005,Nike Womens Free RN Distance 2 Running Trainers 863776 Sneakers shoes 501,NIKE WOMAN AIR MAX 97 SE PRTCLE BEIGE MTLC RED BRONZE US WMN SZ 8.5,Nike Free 5.0 TR 5 Fit PRT Womens Pink Pow Volt Black Cross Training Sneakers,NIKE JORDAN SPIZIKE (GS) BLACK-UNVRSTY gold SZ 6y WOMEN SZ 7.5,
NIKE Women's Free RN 2018 Running shoes (Yellow Ochre Oil Grey-University gold),Nike Free Cross Compete Running shoes Trainers MANGO 749421 802 US 9.5 EUR 41,Nike Womens Free Transform 2016 Flyknit Running Trainers 833410-002 Grey,
Nike WMNS Metcon 3. (Sz UK 6.5) (849807 003),Nike Wmns Blazer High DS shoes 317808-091 Womens 7.5 available LAST PAIRS ,Nike Womens Free RN 2017 Running shoes GG8 White Anthracite 880840-103 8.5 Green,Nike KD 6 Aunt Pearl Basketball shoes size 7Y,.
Nike Women's Air Vapormax FK MOC 2 Gunsmoke AJ6599-003,
Nike iD Air Huarache Women's shoes RED OCTOBER Size 11.5 ( 777331 972 ), Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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