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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Women's Air Force 1 Black Swan 2009 Polka Dot White Patent AF1 315186-013,NIKE W Nike Air Zoom Vomero 12 (w) 863767-002 WOLF GREY Size 7,Nike Air Max Thea Ultra Flyknit Black White Womens Trainers size UK 5.5 shoes,Nike Free 5.0 V4 Women's Running Sneakers 6.5 (New),.
NIKE WOMENS AIR MAX 1 ULTRA ESSENTIALS SHOES SEAWEED Size 6,NIKE Women's Roshe One Flyknit Running shoes orange 7.5 B(M) US,Nike Women's Renew Rival Running shoes Purple,NIKE WOMENS AIR HUARACHE RUN SZ 6.5 LIGHT ARMORY blueE ICE WHITE 634835 407,Nike Huarache Course shoes de Sport Baskets blue Marine purple white,Nike Shox Youth (5.5) Or Women’s (7) Preowned, Excellent RED BLACK,.
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NIKE AIR VAPORMAX PLUS - WOMEN'S Light Crimson Black White Hyper Fem SE02-262,NIKE W Nike Air Zoom Vomero 13 (w) 942847-003 COOL GREY Size 7.5,Nike Roshe One Print Womens 599432-415 Gamma bluee White Running shoes Size 8.5,NIKE Women's Lunar Cross Element Running shoes,Nike Wmns Air Force 1 '07 White gold Size 5 6 7 8 9 Womens shoes New AR0642-001,
NIKE Womens Nike Zoom Hyperace 2 AA0286-001 BLACK WHITE Womens Size 10,Nike WMNS Waffle Racer size 7.5. Black White Gum. 881183-001. internationalist.,Nike Flyknit Racer 526628 100 Uk Size 6 Euro 40,
NIKE FLYKNIT ROSHE 2 TRAINERS SNEAKERS GREEN blueE VOLT BLACK SIZE 4 37 105,Nike Women's Air Zoom Vomero 13 Running shoes Cool Grey Pure White 922909-003,Nike Womens Air Force 1 Low Upstep Breathe BR Gamma bluee DS SZ 7 (833123-400),NIKE AIR MAX THEA ULTRA FLYKNIT - BLACK WHITE VARIOUS SIZE 881175 001,NIKE iD WOMEN MERCURIAL SOCCER CLEATS blueE-GREEN SZ 8,Nike Benassi Solarsoft Slide 2 Arctic Pink Black Women's 05475602,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Women's Free Running Motion Flyknit shoes, Facebook
Nike Free TR Flyknit 718785 002 wmns trainers shoes uk 6.5 eu 40.5 us 9 NEW+BOX,Nike Blazer Mid Premium Powder bluee Powder bluee-White-Red 316959-441 Womens SZ 7, Twitter
Nike W LF1 Flyknit Workboot Medium Olive Medium Olive 860558-200 Women's, Pinterest
Nike Air Max Thea WMNS 599409-605 Gr.36,5,Nike Sneaker size 8.5 running shoes womens,Nike Free 5.0 Print Running Women's shoes Size 6,
NIKE SHOX GRAVITY RUNNING LOW SNEAKERS WOMEN SHOES WHITE AQ8554-100 SIZE 6 NEW,Nike Wmns Metcon DSX Flyknit 2 Cross Training Womens shoes Black White924595-003,Nike Womens Running shoes Air Max Fury Light Bone Grey Style AA5740-004 Size 9,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Free 5.0 TR FIT 5 PRT Women's Training shoes Black Volt size 8.5 NEW,
Nike Flex 2015 RN Running shoes Womens Graphite bluee,Nike Flex Contact RunningWomens Style 908995 White Cool Grey Womens Size 8.5,Nike Frauen Roshe One Low & Mid Tops Schnuersenkel Laufschuhe grey Groesse 7 US,NIKE WOMAN AIR MAX 97 SE PRTCLE BEIGE MTLC RED BRONZE US WMN SZ 8,
Nike Classic Cortez Leather Womens Style 807471 BLACK WHITE-WHITE Size 6.5,Nike Free 5.0 Flash wmns trainers shoes 685169 001 uk 4 eu 37.5 us 6.5 NEW+BOX,Nike Air Zoom Vomero + 10 Womens Running Trainer shoes Size 5 -,
Nike Runallday Running shoes Ladies UK 7 US 9.5 EUR 41 CM 26.5 REF 176,
NIKE WMNS Air Max 95 Se Womens 918413-002 Size 7.5,NIKE Women's Flex Essential Training shoes (7, Black Black Anthracite White),NIKE WOMEN'S CORE FLEX 2 SL SIZE 8.0 PINK RUNNING COMFORT NEW RARE,Nike WMNS Sock Dart 848475 003 Triple Black Women SZ 7,8,9,10,Nike Men's Downshifter 7 Running shoes Sz 10.5 Blk Mtlc Hematite 852460 001,NIKE FREE TR FLYKNIT 2 WMN TRAINING PALE GREY - SAIL - CHARCOAL - Sz 8,
Nike Women's Air Zoom Strong 2 Metallic Training shoes US),Nike Wmns Metcon DSX Flyknit Cross Fit Weight Lifting Trainer 849809-001 UK 8,NIKE W AF1 AIR FORCE 1 HI UTILITY goldEN BRONZE AJ7311 700 US WMNS SZ 9.5,NIKE AIR MAX SEQUENT Women`s Trainers shoes 719916 099 Triple black,Nike Women's Blazer Low LE av9370-001,Nike Hyperdunk TB 2014 Black 653484-001 Basketball shoes Women's 13.5 NCAA new,
Nike NEW Womens Free RN 2 Chlorine bluee Off White shoes 880840-400 sz 7 100,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE Womens Nike Air Zoom Accurate 909734-002 PURE PLATINUM Size 10,Nike Classic Cortez Se women Taupe Suede Baskets, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Womens Ld Runner Lw Running Trainers 882266 Sneakers shoes 005, Nike Air Zoom Vomero 12 Women's shoes White Black-Pure Platinum 863766-100 SZ 8,Nike Blazer Low Leather Mens Trainers AJ9515 Sneakers shoes 600,NIKE Womens Nike Metcon Dsx Flyknit 2 924595-001 BLACK WHITE Womens Size 7.5,.
Nike React Element 87 Dark Grey Pure Platinum Photo bluee Mens Trainer AQ1090 003, The ability to book an appointment easily and seamlessly straight from your website.
Nike Shox Classic II White Pink Yellow bluee Women’s Sneakers Size 6 309711-146, Nike Free Correr + 2 Ext Women Zapatillas de para women black Fucsia 536746-001,Nike Free TR Flyknit Women’s Size 8 bluee orange Athletic Training shoes X18-1556,Nike Womens Air Force 1 Lib QS Trainers Boots,Nike Women's Size 8.5 643083 301 Ankle High Fabric Running shoes Sneakers,.
Nike Lunarglide 8 Black White-Anthracite AA8677-001 Women's, Links to your social media pages to build your online following.
Nike womens cortez ultra BR running trainers 833801 001 sneakers shoes,
Nike Air Zoom Pegasus 33 Women's Athletic shoes 831356 402 Sz 12,NIKE WMNS Air Max 95 Se Womens 918413-003, Black Black-white, Size 7.5,Nike Air Zoom Pegasus 34 Women's Ladies Running shoes Training Gym UK 4.5 EUR 38,Nike free viritous womens running trainers 725060 002 sneakers shoes,Nike Jordan Reveal GG shoes Trainers Sneakers Purple 5 UK,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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NIKE WMNS AIR MAX 1 ULTRA MOIRE TOKYO FLORAL CITY LYON blueE 747105-401 8 WOMENS,Nike Womens AF1 Upstep LX Uptown Black White Air Force 1 898421 001 Size 9.5,Nike Air Max Thea Jolie shoes,NIKE AIR ZOOM LWP '16 JCRD KJ SZ WMNS 5.5 (878224 111) Retail 250.00,NIKE WOMEN DALTON RACER SE ATHLETIC RUNNING SHOES,.
With the Nike Women's Classic Cortez Nylon Prem Trainers Sneakers Size UK 4 & 5 & 5.5,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Nike Women’s LunarEpic Low Flyknit 2 Black Grey 863780 041 Size 8.5 NEW,
Nike Wmns Air Pegasus Beige Trainer's Size UK 6 EU 40 NH11 54,
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Some smart local businesses for salons to partner up with are...
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NIKE Womens Nike Zoom Fly 897821-411 EQUATOR blueE Size 6.5, Make-up Artists
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NIKE WMNS AIR MAX 720 US SIZE 8 STYLE AR9293-003, Jewelry Shops
Nike Special Force Air Force 1 GS shoes Kids Size 7Y Womens Size 8.5,Nike Wmns Free TR 7 Selfie Black Silver Women Cross Training shoes AH5734-001,
NIKE WOMEN'S AIR PRESTO ULTRA SI blueE BLK LT BONE SNEAKER 917694-400 SIZE 6,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike Air Zoom Pegasus 34 Womens Running shoes 880560-605 Racer Pink UK 4.5 EUR38,
NIKE Women's Air Zoom Fearless Flyknit, White Racer Pink-Melon Tint SIZE 9.5,NIKE WOMENS AIR MAX INVIGOR PRINT VAST GREY SILVER pink SHOES FREE POST AUST,Nike Women’s Air Max 1 Premium Vast Grey gold Size 9 454746-017,Nike Free TR 8 Rise,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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NIKE Women's Flex Essential Tr Gunsmoke White Atmosphere Grey Training shoes 7...,
Nike Free Run Commuter Women's blueE Size UK 5,Nike Women's Air Max 97 SE Black Mint white 921733-012 Igloo Retro Running Sz 9,Nike Air Revolution Sky Hi Hidden Wedge FW QS City Pack Tokyo Sz 7.5,Nike W Air Span II shoes Silver Women,NIke Cortez Ultra JCRD Premium Black Hot Lava Womens Casual shoes (885026001),NIKE W Woman AIR PRESTO 878068-100 PURE WHITE PLATINUM WHITE Womens Size 7 9 10,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Nike Womens Air Max 97 UT Ultra Sequoia Neutral Olive Size 9 AJ2248 New, Nike W SF AF1 FIF Casual Womens Air Force 1 shoes Wine AJ1700-600,NIKE W Air Huarache Run Ultra Rs AA0520-400 MIDNIGHT NAVY Size 10,Nike Women's Classic Cortez White Metallic gold AR5393-100 (Size 9),
NIKE DUALTONE RACER WOMEN NEW W O BOX,Nike Air Vapormax BG Size 4 (uk) BNIB,Nike Women's Air Max 1 Ultra Moire Black -Metallic Silver-White Running shoes 9,Nike Women's Air Max 97 UL '17 Premium Confetti AO2325-002 Size 6,NIKE AIR VAPORMAX FK MOC BLACK ANTHRACITE SIZE WOMEN 11 MEN'S 9.5,Nike Womens Shox Gravity Off White Running shoes Size 6.5,
NIKE Women's New Air Huarche City Black Photo bluee orange AH6787 007 SIZE 8,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike WMNS Air Max 90 SE lifestyle sneakers NEW pink brown 881105-601 s. 9.5,Nike FREE Transform Flyknit Women's Running shoes Jade 10.5 MSRP 150 NEW,Nike women's Free TR 6 training shoes size 7 FAST SHIPPING,Nike New Air Zoom Fearless Black Womens shoes Size 11 M Athletic MSRP 140,Nike WMNS AIR HUARACHE BIANCO 634835-108 Bianco mod. 634835-108,Nike Shox NZ Women’s Size 8.5 bluee Black orange White Running Sneakers,.
Nike Air Zoom Pegasus 33 Womens Running Trainers 831356 Sneakers shoes 001,Nike Women Free RN CMTR 2017 Pure Platinum Running shoes 880842-012 US5.5-8.5 04',Nike Womens Air Zoom Vomero 14 shoes AH7858 400 Aluminum Sail Black Size 7.5,Nike React Element 87 Volt Aurora Green Racer Pink Hyper Fusion Sz W 6.5, Nike Roshe Two 844931 100 Uk Size 7 Euro 41,Nike Frauen Air Pegasus 83 Low & Mid Tops Schnuersenkel Laufschuhe blue Groesse,NIKE WOMAN AIR MAX DELUXE SE GUAVA ICE US WMNS SZ 6,Nike Juvenate Se Athletic Women's shoes Size,Nike Hyperdunk 2017 Low TB Promo Sz 7 US M , Midnight Navy Silver,Nike Free Transform Flyknit 833410 100 U.K. Size 6 Euro 40,,NIKE Women's Free RN Motion FK 2017 Running shoes - Size 8 (SOLAR RED blueE) 88084,.
NIKE Classic Cortez Nylon Women's Trainers, Ivory - Size 6,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike Tanjun Women's shoes Women's Casual Trainers Black 812655-005,
Nike Lunarsolo Light Pumice Navy-Barely Grey AA4080-016 Women's,Nike Metcon DSX Flyknit 2 Cross Training Gym UK 7 EU 41 US 9.5 924595-102,Nike Lunarswift 3 GIRLS Running PINK Sneaker 472669 001 size 5 (23.5CM),NIKE AIR MAX Thea Ultra Flyknit FK Womens Sz 7 Bright Crimson 90 1 (881175-602),Nike Air Zoom Structure 21 Women's Running, 904702-400 NARROW Sz 7,Nike Women's Revolution 4 Running shoes - (908999 016) Pink Grey Sizes 6.5-10,.
NIKE Womens Air Force 1 CMFT TC color WHITE WHITE,NIKE Womens Nike Zoom Hyperace 2 AA0286-001 BLACK WHITE Womens Size 8.5,NIKE W Air Zoom Mariah Fk Racer AA0521-101 WHITE Size 11,NIKE Hyperdiamond 2 Keystone 856434-104 WHITE Size 10,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Women's Air Alvord Series Trail Multicolor Running shoes 313610-401 Size 9,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
NIKE WOMENS 908998-001 LUNAR APPARENT,
Nike Womens Dunk Sky High Essential 644877-400 Denim Dark Obsidian shoes Sz 5,NIKE Women's City Cross Trainer Size 11,Nike Frauen flyknit Zoom Agility Low & Mid Tops Schnuersenkel Laufschuhe Gruen G,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Internationalist Women Premium Red Sail Running shoes 828404 Sz 6 EU 36.5, Nike Sock Dart BR Sunset Gradient Purple Pink Peach White 896446-400 Womens Sz 5,Nike Free Transform flyknit trainers shoes 833410 400 uk 6.5 eu 40.5 us 9 NEW,
Nike Womens Roshe Two Low Top Lace Up Running Sneaker, Grey, Size 7.0,Current specials and promotions
Nike Presto Fly (GS) Women's Trainers Size UK 4.5 EU 37.5 US 5Y 913967-401,Nike Wmns Air Max 1 319986039 black halfshoes,,Nike Revolution 3 Running 819303-002 Women shoes sz 8,Nike womens air max thea JRCRD running trainers 718646 007 sneakers shoes,
NIKE Womens Nike Hakata AJ8880-004 WOLF GREY WHITE-COOL GREY Womens Size 5,Nike Lunartempo 2 Ladies White Black Uk 5.5 Gym Running Trainers Bnib 818098 100,Nike Women Zoom Vapor Tour Tennis shoes White Silver 631475-101 s 10,Nike Czarne Air max Thea Print Gs 002,Nike Roshe One Flyknit Casual Women's shoes,
Nike Force Sky High 629746-001 Black Anthracite Hidden Wedge Women's Size 8.5,NIKE DUNK HIGH PREMIUM SB RAZZLE DAZZLE CONCEPT CAR US6 NEW IN BOX,Nike Womens Classic Tennis Ultra Flyknit Cross Training shoes 833860-301,
Nike Roshe 2 Two Hi Flyknit Sneakerboot Leather Black White US_7 Eur 38,Nike Air Zoom Pegasus 35 Running Trainers Womens Uk Size 6.5 40.5 942855 100 New,NIKE RIVAL D 9 Green Glow White Mid Distance Track Spikes shoes Womens Sz 10.5,Nike Womens Air Huarache Run Ultra SE Running shoes 859516-602 sz 10 Wine,.
Nike Flex Experience Course 4 shoes pour Femme de Baskets Sport Absente Gs,
Nike Women's Air Max Plus TN Running shoes Wolf Grey 605112-049 Size 9.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
NIKE WOMENS FLEX SUPREME TR 5 TRAINING SHOES 852467-001,NIKE WOMENS FLEX SUPREME TR 6 DARK GREY IGLOO SHOES 2018 FREE POST AUSTRALIA,NIKE WOMENS DUALTONE RACER SZ 9.5 RUNNING CARGO KHAKI MEDIUM OLIVE 917682 303,NIKE KAISHI 2.0 SIZE 7 WOMEN'S LIFESTYLE (833666 602),
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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