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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE WOMEN'S Size 8 AIR MAX PLUS SLIP SP Black w gold trim 940382 001,Nike Women's Air Max 90 Ultra 2.0 Flyknit MIDNIGHT FOG GREY 881109-003 sz 8,Nike Air Max Sequent 3 Premium V Womens AR0255-001 Oil Grey Taupe shoes Size 9,NIKE W Air Max 97 Se Womens Av8198-200 Size 10,.
Nike Free Rn 2017 Womens Athletic shoes Black Hydrogen bluee-dark Grey-wolf Grey,Nike Women's Free Tr 7 Ankle-High Training shoes,NIKE WOMENS DUALTONE RACER RS SZ 8 COMET MIDNIGHT NAVY blueE AA4081 400,Nike Terminator High 310066-001 shoes Womens Size 7.5,Nike Air Presto Mid Utility Prm Womens Style Aa0674 Light Carbon Size 6,Nike SF Air Force 1 Womens Sportswear shoes Black Black 857872 002 NEW Size 6,.
Nike Air Zoom Pegasus 34 Women's Running shoes (11 & 12) Grey Volt 880560-002,
Nike womens air max 1 essential trainers 599820 014 sneakers shoes,Nike Blazer Mid Vintage Suede VINTAGE CORAL SAIL-SAIL 917862-800 Women’s Size 8,Nike Womens Air Zoom Pegasus 35 shoes 942855 001 Blk Wht GunSmk Oil Grey Sz 8,NIKE W Blazer Mid Rebel Womens Bq4022-601 Size 6.5,
Nike Women’s Air Max 95 SE PRM AH8697 002 Size 8 UK EUR 42.5 Platinum Silver,NIke Women's Tanjun Black & White,NIKE WOMENS AIR MAX BW ULTRA - PLATINUM WHITE BLACK - 819638 001 - UK 4.5, 5,Nike Womens Flex Contact Sneaker Size 11,Nike Air Max Thea Kjcrd Womens 718646-007 Crimson Black Running shoes Size 9.5,
NIKE Women's Juvenate SE, Midnight Navy, Size 10.0,Nike Tanjun BR GS Black White Kid Youth Women Running shoes Sneakers AO9603-001,NIKE DAMEN TURNSCHUHE FREIZEITSCHUHE SNEAKER ART. WMNS BLAZER MID MESH 579956,
Nike Women's Flex 2018 RN Running shoes (9.5 B(M) US, Black Dark...,Nike Tanjun Racer Womens Style 921668 Cool Grey Binary bluee Womens Size 8.5,NIKE LUNAREPIC LOW FLYKNIT 2 IWD WOMENS UK 5 EU 38.5 TRAINERS 881674501 purpleC,Nike Lunarepic low Flyknit 2 bluee Moon Obsidian Uk 5 Bnib 863780 403 Running,Nike Vaporfly 4% Flyknit Size 7.5,Nike W Air Max 97 PRM 917646-202 Light Cream oil Grey Wmns 9.5=Men 8,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Wmns Air Force 1 '07 PRM Particle pink Port Wine Pink 616725-602 New Size 7, Facebook
Nike Womens Air Max 95 Se PRM Running Trainers Ah8697 Sneakers shoes 600,Nike Women's Downshifter 8 Running shoes 908994-001 Black White Anthracite, Twitter
Nike Air Max Thea Womens Sz 8.5 White Black 599409-103, Pinterest
Nike Air Zoom Pegasus 33 (W) Women's Athletic shoes 831357 006 Size 6.5,Nike Wmns Rise React Flyknit Pink Black Women Running Slip On shoes AV5553-660,Nike Wmns Kaishi 654845661 orange halfshoes,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Nike Women’s Air Max 97 UL '17 Desert Sand Dark Grey White Tan AH6806 004 Sz 9.5,Nike Women's Free TR 7 Running shoes White Elemental pink 904651-102 NEW,
NIKE WOMAN AIR MAX DELUXE SE GUAVA ICE US WMNS SZ 7,
NIKE W Nike Flex Trainer 7 898479-100 WHITE Size 5.5,Nike Air Zoom Pegasus 34 (W) Running shoes Women’s Size 12 Wide 880561 406 NIB,Nike Women's Air Max Estrea Running shoes,Nike Air Max Thea Women's shoes Sneakers Running shoes Pink White 599409-614,
Nike Roshe One Womens 844994-601 Particle Pink Black Sail Running shoes Size 9.5,Nike Women's Shox Gravity shoes Size 9 Metallic gold Style AQ8554 700,Nike Wmns Air Force 1 '07 SE Special Edition - Mushroom Mushroom,
NIKE WOMEN'S LUNARTEMPO SHOES SIZE 6.5 white black volt aqua 705462 100,
Nike Flyknit Zoom Agility trainers sneakers 698616 501 uk 4.5 eu 38 us 7 NEW+BOX,Nike Wmns Air Max 1 Aloha Pack Black Pink EUR 37,5 US 6,5 528898 004,Nike Air Zoom Pegasus 33 Running shoes Grey White 831356-002 Women's Size 12 NEW,Nike Women's Air Force 1 PRM Suede shoes - Obsidian Dynamic Pink Sunset SZ 9.5,Nike Women's Blazer Low Prm Ankle-High Leather Fashion Sneaker,NIKE LunarEpic Low Flyknit 2 Gamma Navy bluee Training Running shoes Womens 7 8 9,
Nike Wmns Classic Cortez SE Casual Womens shoes Sneakers 902856-013 size 6 8.5,Nike shoes Size 8 Womens Waffle Racer Sneakers Off White Black,NIKE Womens Nike Metcon Dsx Flyknit 2 924595-100 WHITE Womens Size 6,Nike bianco Air Max 90 Ltr Gs 833412 100,Nike Odyssey React Women's Running shoes Size 9 Style AO9820 002,Nike Wmns Outburst - Particle Beige White - Sand - Sail,
Nike Sportswear Air Max Thea Premium Sneaker, Gr.38,5, Textil, Synthetik,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Air Vapormax Flyknit Moc 2 University Red Fuchsia Blast AJ6599-600,Nike WMNS Air Max 90 SE December Sky Denim & Corduroy SZ 7 bluee Gum 881105-402, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Air Zoom Pegasus 35 Premium Oil Grey Gridiron Atmosphere Grey AH8392 001, Nike Roshe One Black and White Womens size 8 - 8.5; MSRP 95.00,Nike Metcon 4 Womens 924593-004 Atmosphere Grey Cross Training shoes Size 11,Nike Wmns Air Max Thea PRM Multicolor Pony Fur Pack Rainbow Women 616723-402,.
NIKE W SF AF1 PRM SE PORT WINE + TOTE BAG SIZE UK 6 US 8.5 EUR 40 AJ0963 600, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE Womens Nike Hakata AJ8880-004 WOLF GREY WHITE-COOL GREY Womens Size 5,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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NIKE FREE RN FLYKNIT MULTICOLOR Gr.40,5 US9 woven 831070-108 motion 3.0 sp racer,
Nike Womens Air Zoom Odyssey 2 844546 100 White Black Sz 6 NWOB,NIKE LUNAREPIC LOW FLYKNIT 2 WOMEN`S SHOES TRAINING NEW SZ 10,Nike Presto GS purple Gr. 37,38,39 NEU & OVP,NIKE W Air Huarache Run Ultra Si 881100-200 MUSHROOM Size 8.5 & 9 WMNS US,NIKE W Blazer Low Lx AA2017-200 CIDER CIDER-SAIL Womens Size 9,Nike Wmns Renew Rival Running Sneakers AA7411 100,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Free Og '14 Running Women's shoes,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Flex 2016 RN Women shoes 830751-800 Bright Mango White Size 8,Nike Women's Hyperdunk 2016 TB White Black (844391-110) Women's Size 9.5,NIKE Women's Air Max 1 Premium Wolf Grey SIZE 9 454746 011,Nike Air Pegasus '89 Premium Iridescent White Wmns Size 5.5 New 844889-100, Nike air shoes women size 6.5 new black,Nike Wmns Juvenate Woven Premium 833825-600 Size 4.5 UK,NIKE DUNK SUPREME LOW VALENTINE SNEAKERS WOMEN SHOES RED 316332-661 SIZE 5 NEW,NIKE W Nike Zoom All Out Low 2 AJ0036-202 LIGHT CREAM Size 9,Nike Women Air Zoom Pegasus 32 Dos Running shoes White Black (789492)-US11.5 UK9,Nike Women's Air Max 1 Ultra 2.0 Si Running shoes,,NIKE WMNS ROSHERUN PRINT WOMEN Running shoes 100% Authentic New 599432 070 +,.
Nike Womens Air Max 97 UT Ultra Sequoia Neutral Olive Size 9 AJ2248 New,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE W Nike Air Max Thea Ultra Fk 881175-004 BLACK DARK GREY Womens Size 9.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Women's Air Vapormax FlyKnit shoes Size 5 to 9 us 849557 500,
Nike Metcon 3 AMP Training Running CrossFit shoes Women's 11 White Metallic gold,Nike Women’s Air Max 97 Ultra ‘17 Black White Size 5.5 Uk 39 Eu,Nike Flex 2017 RN women's running shoes 898476 015 Multiple sizes,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
NIKE WOMENS LUNAREPIC FLYKNIT SHIELD RUNNING SNEAKERS SHOES SIZE 8.5 US NEW, Nike Women's Air Running shoes Size 8,NIKE WOMEN’S AIR MAX 97 UT -NO BOX LID- (U.S) SZ 9 AJ2248 300 RETAIL 170,
Nike Air Max Sequent 3 GS III Youth Kids Junior Women Running shoes Pick 1,Current specials and promotions
Nike Huarache Run SE (GS) Youth Women's Size UK 6 EU 40 909143-401,Nike Women's Free RN 2017 Running shoes, Wolf Grey Off White 880840-002,,Nike Air Vapormax 2019 Women Running shoes Plum Chalk Dust AR6632-500,Nike Women's Free Transform Flyknit Running 833410 302 SIZE 7.5 RETAIL 150 NEW,
Nike Air Zoom Vomero 11 trainers shoes 818100 402 sz 7,Nike Women's Lunarepic Low Flyknit 2 Running shoes 863780 301 Pre-Owned,NIKE WOMENS AIR MAX 270 PURE PLATINUM WHITE WOLF GREY AR0499-004,Nike Lunarepic Flyknit Running Womens shoes White Black 818677 101 Size 9.5,Nike Air Max Vision GS Black White Kid Women Running shoes Sneakers 917857-009,
Nike W AF1 Rebel XX AO1525-100 Off-White Light Silver Women's New shoes Size 7.5,Nike Air Max Tailwind 8 Womens Running shoes (7 B(M) US),Nike Classic Cortez SE 902856 900 bluer Bio Beige Light Orewood Brown Wmn Sz 6,
Nike Women's Epic React Flyknit Pure Platinum Pink bluee Running AQ0070-014,Nike Air Max Thea Metallic Dark Sea Green White Special Edition Sneakers SE Sz 8,Nike Juvenate SE ‘Oatmeal’ 862335-100 Khaki White Size UK 6.5 EU 40.5 US 9 New,Nike Frauen Sportschuhe Weiss Groesse 9 US 40 EU,.
Nike FREE RN 2017 GS WOMEN'S Running Training shoes 904258 602 5.5Y US 7 EUR 38,
Nike Womens Orive Nm Midnight Navy Fiberglass White Running shoes 6 Women US, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Nike Pegasus 34 Shield Women’s 11.5 Men’s 10.0 USED,Nike Superflyte Trainers Womens White Platinum Sports Trainers Sneakers,Nike Women's Air Max Zoom Wildhorse 4 Trail Running shoes (6.5 M US,,NIKE AQ1779 white-003 Sneakers Femme Printemps Été,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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