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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike SF Air Force 1 Women's Size 9.5 857872-601 Red White,NIKE WOMEN SHOES AIR MAX THEA US6.5 718646-004,Nike Free 5.0 Racer bluee Black-Chalk bluee-White 724383-401 Women's SZ 5,Nike Blazer Low Lx Womens Trainers Aa2017 Sneakers shoes 003,.
Nike Air Max Thea Premium Snake Womens Casual Trainers shoes Sneakers Grey,NIKE Womens Nike Presto Fly 910569-001 BLACK BLACK-BLACK Womens Size 6,NIKE JORDAN ECLIPSE GG Womens 11 (9.5Y) Black 724356 064 NEW,Nike Quest Women’s Size 6.5 Rust Pink White Athletic Running shoes X18-905,Nike W Air Max Thea Ultra PRM All Black Sneaker Trainers 396612 100 UK 5.5 EU39,Nike Sunburst 3 III NSW NRG Size 6 (uk) BNIB,.
Nike Free RN 2018 Running shoes in Elemental pink Particle pink Gunsmoke Size 8,
NIKE WMNS BLAZER MID SUEDE PINK TRAINERS UK6.5 EU40.5 US 9,Nike Wmns Air Force 1-100 Left Foot With Discoloration Women shoes AQ3621-111,Nike Roshe Two Flyknit V2 Pale Grey Women's Running Training shoes Size 7.5,Nike Air Max Thea SE Metallic pink gold - Bronze Womens Running shoes 861674-902,
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Nike Air Max Trax RUNNING POUR women CHAUSSURE blackE pink purples size 38 ou,Nike Free Flyknit NSW Size 8.5 (uk) BNIB,NIKE Air Zoom Pegasus 34 (W) Womens Multi Sz Running shoes Teal Pink 880561 406,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Odyssey React Flyknit 2 - UK Size 7 - Brand New, Facebook
Nike Roshe One Print White Black 844958-100 Women's Size 8 US 39 EUR,Nike Lunar Epic 2 Low Women’s Size 7 Grey, Twitter
Nike Frauen Free Rn 2017 Low & Mid Tops Schnuersenkel Laufschuhe black Groesse, Pinterest
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Nike Women's 725060 Ankle-High Fabric Fashion Sneaker,Nike Women's LF1 Flyknit Workboot Hi Top 860558 001 Size 7 Retail 200 New,Nike WMNS W M2K Tekno Women Lifestyle Sneakers New Black Off White AO3108-003,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE CLASSIC CORTEZ INDIGO OBSIDIAN SAIL GUM MED BROWN AA1622-200 Wmn Sz 7,
Nike Presto Mouche shoes de Gs Sport Loisir Baskets Void blue 913966-403,NIKE PRESTO FLY GS Uk 5.5 EUR 38.5 (913966 101),Nike Wmns Air Max 90 PRM Metallic Field 896497-901 Size 4.5 UK,Nike Air Max Thea Premium Women Sneakers Metallic Field (616723-902) Size 7,
Nike Roshe One Print Womens 844958-601 Night Maroon Black Running shoes Size 9.5,Nike Women's Air Max 97 Olive Green Size 8 (921733-200),Nike Air Max Thea Premium Womens 616723-026 Pure Platinum Running shoes Size 7,
Nike Womens Air Footscape Woven Raw Pink UK 5 EUR 38.5 917698 600,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE WOMENS AIR HUARACHE RUN PREMIUM METALLIC MAHOGANY WHITE AA0523 202 SZ 6,Nike para women AIR HUARACHE RUN Ultra Size 5 Zapatillas running NUEVO, Easy access to information on all your services, pricing, and any specials you may be currently running.
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NIKE WMNS AIR FORCE 1 ULTRAFORCE PRM Size UK 5.5 US 6 EUR 38.5 921126 002 AF1, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Revolution 4 Womens 908999-604 Pale Pink White Black Running shoes Size 9,, clients have the ability to book an appointment straight from...
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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NIKE WMNS METCON 3 UK SIZE 7.5 EU 42 US 10 849807-001,
Nike T-Lite XI 11 Running Cross Training White Silver Sneakers shoes Womens 8,Nike Air Pegasus+ 30 Womens Running Trainer shoe Size 4.5 7 Pink Foil New,NIKE Women's Air Huarache Run Ultra BR Size 6 (833292-800) TOTAL CRIMSON,Nike Revolution 4 Womens Style 908999 White Womens Size 10,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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NIKE W Nike Free Rn Running Cmtr 2017 Prem AA1622-200 TAUPE GREY Size 6,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Court Zoom Cage 2 Women's Summit White Tennis shoes 705260-101 Size 7.5,NIKE Women's Sock Dart SE Running shoes 862412-600 MSRP 140,Nike New Free Trans Black Womens shoes Size 7.5 M Athletic MSRP 150,Nike Flyknit Racer White Cool Grey Ghost Green UK_3 US_5 Eur 35.5,Nike Classic Cortez Premium Womens 905614-006 Pumice Grey Running shoes Size 8,NIKE AIR MAX THEA SE METALLIC pink gold - SZ 8 WOMENS RUNNING SHOES 861674-902,
NIKE FREE RN 2018 SUN WOMEN'S RUNNING SHOES SIZE 7,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Internationalist PRM Size UK 4 EU 37.5 US 6.5 828404-900,Nike Classic Cortez Sneakers bluee - Womens - Size 7.5 B,Nike Womens Lunartempo 2 Paramount bluee Size 5 Running shoes NIB,Nike Women's Af1 Flyknit Enamel Green Enamel Green Basketball shoes 6 Women Us,Nike Air Zoom Vomero + 10 Womens Running Trainer shoes Size 5,Nike Women's Rosherun shoes Mango Black Yellow Size 6 NWB,.
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NIKE shoes 27cmBLKAO1068100LEBRON XV LIF (K16867,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Women's MD Runner 2 BR Running shoes size 7 style 902858-400,Nike Womens Air Max Thea shoes White 7.5,Nike Lunar Apparent Women Wmns Men Running shoes Sneakers Trainers Pick 1,Nike Free 5.0 Women's Blk hyper Pink 642199-062 Size 8.5,Nike SWEET CLASSIC TEXTILE shoes Sneakers (408182 403) Women's Size 12,NIKE FREE TR 6 SPECTRM WOMAN SIZE 12.0 MANGO NEW RARE RUNNING,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike roshe run women 8,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Nike Women's Sock Dart SE Green Grey Fabric Running shoes,Nike Liberty London 1 Air Max Sneakers US Women's 8 GENTLY USED RARE SOLD OUT,NIKE Women's Jamaza Basketball shoes Black White-Anthracite (882264 002),
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE Women's Flex Experience 5 Running shoes (Size 9.5 Wolf Grey Racer bluee),Current specials and promotions
Nike WMNS Air Zoom Elite 9 womens running run sneakers NEW black 863770-001 Sz 7,NIKE SHOX GRAVITY RUNNING LOW SNEAKERS WOMEN SHOES CLOUD AQ8554-100 SIZE 7 NEW,,Nike WOMENS Air Pegasus 89 PRM Premium White shoes 844889-100 Size 9.5,Nike Presto Extreme GS Barely pink Pink White Kids Women Running shoes 870022-601,
Nike Air Presto Mid Utility Premium Vintage Green AA0674-300 Women's SZ 6,Nike Womens Air Max Command PRM Trainers 718896 Sneakers shoes 228,Nike Women's Blazer Low Top Leather PREMIUM SE Bio Beige MSRP 95 VARIOUS SIZES,NIKE Classic Cortez shoes 905614 301 Womens 5 Mint Green Igloo White NEW,NIKE Air Max Thea Ultra FK Flyknit Running shoes Womens 7 Black Purp 881175 006,
NIKE FREE RUN YOUTH SIZE 4.5 SAME AS WOMAN 6.0 NEW blueE COMFORTABLE,NIKE Women's Free Transform Flyknit Gamma bluee White SIZE 6.5,Nike Womens Air Max 95 Athletic Running shoes Wolf Grey Sz 6 (307960-012),
Nike Air Max Thea Womens 599409-023 Wolf Grey Textile Running shoes Size 7.5,Nike Free RN Flyknit Size 7.5 Black White Pink Women’s Running shoes 880844-006,Nike blue Wmns Air Max 1 Ultra Moire 403,Nike DUAL-TONE Racer SE Women's shoes Size 5,.
Nike Wmns Air Max 1 Se shoes Pink Women,
Nike Air Zoom Structure 21 Size 10 M (B) EU 42 Women's Running shoes 904701-001, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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