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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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NIKE INTERNATIONALIST PINK (828407 028) WOMEN'S TRAINERS SIZE UK 4.5 EU 38,Nike Wmns Tanjun Black Black-White Lightweight Lifestyle Running 812655-009,Nike AIR ZOOM PEGASUS 34 SHIELD Kids Women's GS Running shoes UK 5.5 EUR 38.5,NIKE W Blazer Low Se Prm AA1557-600 PORT WINE Size 6,Nike Women's Air Zoom Pegasus 34 Black White Grey 880560-001 Sz 8 New,

Nike Womens Air Max 97 Ultra ’17 LX “DUSTY PEACH”UK 5 EU 38.5 US 7.5, AH6805 200,Nike Air Zoom Pegasus 35 Premium Women's Running shoes, Size 7.5, AH8392 001,Nike Run Swift Womens Running shoes Lace-up,

Nike Metcon 3 Womens 849807-001 Black White Mesh Cross Training shoes Size 5.5,Nike Ck Racer 2 Mesh Sneaker,NIKE W Air Max 270 Se Womens Ar0499-001 Size 9.5,Nike Lunarcharge Essential Womens Athletic shoes Black Dark Obsidian 8 US 6 U,Nike Free Run Commuter Running shoes Hyper Turq Turbo Green Size 7,Nike Girl’s Women’s Trainers - Nike Jordan 1 Mid GS - size (UK)5 - Worn Once,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Nike Revolution 4 Womens 908999-001 Black White Grey Mesh Running shoes Size 8.5,Nike Free RN Flyknit 2018 Women's Running shoes 942839 800 NEW CRIMSON PULSE,Nike Lunarsolo Light Pumice Navy-Barely Grey AA4080-016 Women's,Nike Wmns AF1 Sage Low Air Force 1 Platform Womens Casual shoes AR5339-002,Nike Air Max Zero iD Black SZ US 7.5 Womens SZ 9 ( 853860-901 ),Nike Womens Flex 2018 RN Size 8.5 Pure Platinum White,Nike WMNS Air Huarache Run 634835-802 Max orange Grey Black Women's shoes Sz 8,NIKE WMNS Air Max 95 Essential in White UK 4.5 EUR 38,Nike Womens Tanjun SE Running shoes Pure Platinum Red Crush 844908 010 Size 11,

Nike Womens Air Max Thea shoes White 7.5,Nike Roshe One Hyp Prm Txt Women's shoes Size 8,Nike Women's Air Max Thea Ultra FK Running shoes 6.5 Pure Plat White 881175,NIKE Womens Nike Free Rn Running Cmtr 2017 880842-002 COOL GREY Size 8.5,

Make sure you utilize all the big social media platforms such as:
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Nike Air Revolution Sky Hi Womens Size 7, Facebook
Nike Revolution 4 Womens Style 908999 Pure Platinum Sunset Pulse Size 5.5,Nike Air Max Zero Womens 857661-400 Glacier bluee Ivory Running shoes Size 6, Twitter
NIKE ROSHE LD-1000 KNIT JACQUARD TRAINERS WOMENS RUN SHOES UK 5.5, Pinterest

NIKE Womens Fit Sole Dual Fusion Multi color Sneakers Sz 6.5,Nike Wmns Air Jordan 1 Mid I AJ1 Volt Hot Punch Black Women shoes BQ6472-006,NIKE FLYKNIT MAX WHITE BLACK-GHOST GREEN SIZE WOMEN'S 5.5,

NIKE WOMENS ROSHE ONE PRINT SZ 5 WHITE BLACK COOL GREY 599432 104,Nike Wmns Air Zoom Pegasus 35 Bright Crimson Ice bluee Sail Women shoes 942855-600,Nike Rosherun women Gs Sneaker shoes Bottes Roshe Exécuter Absente Fb 5.0,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Nike Womens Air Vapormax Plus Running Trainers Ao4550 Sneakers shoes 001,

NIKE WOMAN MAYFLY LITE SI SIZE 8.5 NEW PRISM PINK LIGHT WEIGHT RARE AUTHENTIC,Nike Women's Classic Cortez SE Atlantic Snickers shoes Size US 10,Nike Free TR 8 Women's Trainers UK Size 6.5 EUR 40.5,Nike W Huarache Run Ultra Se Night Maroon,
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Nike free 5.0 women's size 8.5 style 555170-100 wht pink green preowned gently,

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NIKE WOMAN SNEAKER SHOES CASUAL FREE TIME CODE WMNS TOKI LITE PREMIUM 525320 014,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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NIKE Womens Nike Free Tr 8 942888-001 BLACK WHITE Womens Size 6.5,NIKE FREE 5.0 TR FIT 4 WHITE HYPER COBAL 12us 100, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Metcon DSX Flyknit Crossfit UK7.5 EU42 US10 Black 849809 011, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Women's AF1 Flyknit Hi Top Running Sports Casual Gym Black White Trainers, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the NIKE Women's Flex Essential Training shoes (8.5, Black Black Anthracite White),, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Stile: Scarpe da ginnastica
Marca: Nike Allacciatura: Stringhe
Colore esatto: Grigio + Suola Marrone Colore principale: Grigio
Materiale: Suede

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Nike Air Max Zero Triple Black 881224-006 Size 5.5Y Womens 7,NIKE KYRIE 4GS 24CM SNEAKERS CASUAL SHOES WHITE MULTI LADIES WOMEN 6.5US JAPAN,Nike Air Vapormax Flyknit 2.0 Size 11.5 Rust Pink 942843-600 Women's,.

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Nike Air Max Zero 857661 800 Ember Glow Sail Night Maroon Ember Glow Size UK6,

Nike Free 4.0 Flyknit blue Pink Gr. 37,5 UK 4 NEU & OVP,Nike Air Womens Court Force Tennis shoes Tye Dye orange Purple High Top Sz 9 ,Nike Air Vapormax Flyknit Moc 2 University Red Fuchsia Blast AJ6599-600,Nike Wmns Zoom Rev EP Kay Yow Beast Cancer Fund Pink Women Sneakers 903562-616,Nike Womens Blazer Mid Suede Vintage SIZE 9.5 USA 586304-700 SIZE 41 EU NEW DS,Nike Revolution 4 Women's Running shoes Platinum Sunset Pulse size 9.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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NIKE WMNS Free Tr Fk 3 Rise Womens Aj6680-100,Nike Dunk Low 6.0 Rave Pink White-Mean Green 314141-611 Women's,Nike Air Max Thea Premium Palm Green Various Sizes ,NIKE Womens Air Max 1 N7 shoes White Court Purple Royal bluee AO2321-100 Size 10,Nike Fitsole NWT Size 9.5 Womens Pink & White NWOB,Nike Air Zoom Fearless Flyknit 2 Training Sneaker AA1214-002 Size 8.5 MSRP 130,

Nike Women Air Max 270 Grey Neon Volt Pink orange Yellow Running AH6789-005,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Nike Womens 11 (43) Shox Purple White Hightops (2008) 324830-151,Nike Women's Air Max Thea Prm Mtlc Red Brownze Running shoes 5.5 Women Us,Nike W Air Force 1 '07 SE PRM Premium Bio Beige Metallic Silver AH6827-200 AF1,Nike Presto Fly Se Casual Women's shoes Size 8.5,Nike Free Run 5.0 Trainers Running 9 429785-602 Athletic Gym Sneakers shoes,Nike Womens Air Max 90 PRM Premium shoes Size 8.5 Suede Sneakers Tan White Snake,.
 
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Nike Blazer mid Vintage Sneaker Women's shoes bluee Sneakers Leisure,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Nike Air Zoom Fearless Flyknit Training Women's shoes Size 6.5,

Nike SF Air Force 1 Mid Women's shoes AA3966 Sz. 7.5 160,Nike Ladies Air Max Thea Ultra Flyknit shoes Purple White Size 38 or 39 New,Nike Women’s shoes Free TR 6 Print Training Sneakers, bluee, Size 6.5,Nike SF Special Field AF1 Air Force 1 SE Premium Ruby pink UK 5.5,Nike Womens Air Force 1 AF1 Upstep PRM shoes Sz 7 Metallic Pewter 917590-003 NEW,Nike Women Air Zoom Spiridon Pure Platinum Desert Red Black 905221-002 Size 8.5,.

Nike Court Force PRM Bambi 07' Sneakers Athletic Multi Disney Women 7 Animal Hip,Nike Womens Lunarepic Low Flyknit 2 Fabric Low Top Lace Up, bluee, Size 5.5,Nike Womens 1980s Vintage Sneakers Air Transition 7.5 - 7 1 2,Nike Women's Air Max Sequent shoes Fountain bluee Green 719916 406 Size 11,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Metcon 2 Size 5.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Nike Free RN CMTR 2017 Premium Womens Running shoes Cobblestone Black AA1622 001,

Nike Womens Free Tr Flyknit 2 Indigo Running Trainers 904656 Sneakers shoes 104,Nike Roshe Two Flyknit 844929 001 Womens Trainers,NIKE Women's Flex 2017 RN bluee Black Running shoes 7.5 NWOB 898476-004,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Nike Womens Air Max Thea Ultra Running Gym Trainers 844926 001 UK Size 4.5 (72),Current specials and promotions
Nike Roshe Flyknit Oreo Grey Black Silver racer se 704927 007 WOMEN 12, MEN 10.5,Nike Lava High Hiking shoes Vintage Retro Womens Size 8,,Nike womens air max 90 SP SACAI running trainers 804550 110 CLEARANCE shoes,Nike Blazer Sneakers orange Soft Grey 313722-081 Mid High Women's Size 9,

Nike Free Run+ 2 Prm Ext Running Women's shoes Size 5.5,Nike Air More Uptempo 917593 001 Dark Stucco White Women Size 7.5 New,Nike grey Wmns Sock Dart Br 002,NIKE Womens Free Run 2018 Running shoes Crimson Pulse Atmosphere Grey...,Nike Womens Sky Force Hidden Heel Sneaker Wedge Black Metallic Sz 9.5 629746-001,

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NIKE Womens Nike Lunarsolo AA4080-001 BLACK WHITE-ANTHRACITE Womens Size 8.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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