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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike shoes womens size 6.5 New sneakers winter,NIKE AIR MAX THEA METALLIC (819640 001) Women's shoes Size 11US,Nike Air Max Sequent 3 Womens Size 7 (5.5Y) New Olive Green Beige Running shoes,Nike Classic Cortez SE Womens Running shoes Taupe gold Size u.s 8,Nike Air Max Sequent 3 Running shoes Black White 908993-011 Womens 10.5 NEW,Nike Women's Air Jordan 1 High Athletic Snickers Size US 7.5,.
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Nike Air Rift Breathe Womens Training shoes bluee White 833799 400 Womens Size 7,Nike Black White Women's shoes Roshe One Casual 844994-002 Roshe Size 10,NIKE Womens Nike Odyssey React AO9820-001 BLACK WHITE-WOLF GREY Womens Size 9,Nike WMNS AF 1 ReImagined Jester XX SE Light Bone Beige orange AT2497-002 Size 9,
Nike Wmns Odyssey React Shield Womens Running shoes Lightweight Sneakers Pick 1,Nike WMNS Rosherun Sneaker Turnschuhe 511882 607 orange,NIKE Womens Air Presto Running shoes,Nike Roshe Two Print Floral Binary bluee 844933-403 Wmn Sz 6,NIKE WOMENS AIR MAX 90 ULTRA BR Pink breathe running training sneakers new,
NIKE WOMEN'S AIR MAX 90 FASHION SNEAKERS 325213-104 SIZE 6,NIKE W Nike Ashin Modern Lx AJ8798-800 CRIMSON TINT Size 11,NIKE AIR PRESTO STORM PINK SIZE 7 BRAND NEW WITH BOX (BV4239-600),
Nike Women's Air Vapormax Plus Light Menta Size 7.5,NIKE Women's Free Transform Flyknit Running shoes,NIKE WOMEN'S AIR MAX 2016 PRM SHOES SIZE 11.5 black silver pink 810886 006,Nike Free Rn Cmtr 2017 Prem Womens Athletic shoes sail wolf grey pure platinum 9,Nike Metcon DSX Flyknit Black Hyper Punch Womens 7.5 Training shoes 849809-009,NIKE WMNS Presto Fly Se Womens 910570-602 Size 8,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Nike Air VaporMax Flyknit 3.0 2019 Womens blueE Running Trainers shoes,Nike Metcon DSX Flyknit UK 5.5 EU 39 Black Crossfit Women's Trainers 849809-005,Nike Classic Cortez Black White 807471-010 size 10,Nike Air VaporMax 2019 Black Anthracl Women's Trainers All Sizes Limited Stock,
Make sure you utilize all the big social media platforms such as:
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Nike Women's Air Force 1 Hi High Hot Lava color Size 7 US Brand New, Facebook
Nike WMNS Air Huarache Run 634835 108 Triple White Women SZ 6 - 12,Nike Flex Women'sContact Running shoes Blk White Size 9NewCircular Knit Pattern, Twitter
NIKE Womens Air Zoom Structure 21 (w) 904704-400 ARMORY blueE Size 5, Pinterest
Nike Flex Trainer 5 Berry Wolf Grey Women's Cross-Trainers shoes-Assorted Sizes,Nike Wmns Air Max 2016 Trainers - UK 3, EUR 36 ( 806772 800 ),Nike Free RN 2018 Womens Running shoes 942837-400 Photo bluee White-Nebula Sz 8.5,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Women’s Internationalist Trainers Grey ( 828407 020)Size UK 5.5 EUR 39,Nike Wmns Air Max Sequent 2 II Grey Black Women Running shoes Sneaker 852465-001,NIKE Ashin Modern Black White Size 9.5 Women’s shoes,Nike Air Max Thea print womens trainers 599408 008 uk 3.5 eu 36.5 us 6 NEW+BOX,
Nike Classic Cortez Special Edition Premium Casual Sneaker, Women Size 8 - New,Nike Wmns Air Max Thea Premium Women New Beach Sneakers 616723-204 Size 8,Nike Wmns Air Zoom Fearless Flyknit FK Women Training Gym shoes Sneakers Pick 1,
NIKE WMNS W Zoom Fly 897821-516 Provence Purple (WOMEN'S 7.5) NO LID,
Nike Odyssey React Shield (Women's) Black-Anthracite-Anthracite,Nike Free RN Women's Running shoes 831509 103 Size 6.5,Nike Air Zoom Fearless Flyknit Indigo Womens Size 9 (904642 104),NIKE W Nike Ashin Modern AJ8799-002 BLACK SUMMIT WHITE Womens Size 10,Nike Air Zoom Terra Kiger 4 Womens Trail shoes Grey Black Volt 880564-002 NIB,Nike Cortez Basic Sl (gs) womenes White Black Cuero Zapatillas,
Nike WMNS Air Force 1 '07 PRM Particle pink Port Wine Pink 616725-602 Size 8,Nike Air Max Thea UK size 5 5.5 6 7 women sport shoes Course,NIKE FREE RN EU 40 UK 6 NEW trainer run rosheone rosherun kaishi juvenate 5.0,Nike SF AF1 Special Force Air Force 1 HI in Binary bluee size 8.5 Women,NIKE Womens Nike Free Rn Running 2017 880840-002 WOLF GREY Size 6,Nike shoes women size 7.5,
Nike Womens Dunk X Sacai Lux SP Trainers UK6,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike WMNS Rosherun Hyperfuse Gr 38,5 UK 5 Sneaker 642233 600 Crimson Red red,Nike W Air Huarache Run Ultra Prm 859511400 bluee halfshoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
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NIKE WMMS INTERNATIONALIST WOLF GREY UK6 US8.5 EU40 828407 018, The ability to book an appointment easily and seamlessly straight from your website.
NIKE FREE 5.0 TR FIT 5 Womens (Black) Crossfit, NIKE Women's Juvenate Running shoes Sneakers Size 7.5 - bluestery bluee White,Nike WMNS Classic Cortez Leather 807471-101 White Black White Women's shoes,NIKE Air Presto Ultra SI Women Size 10 917694-200,NIKE ROSHE RUN PRINT FLASH LIME WHITE WOMEN S RUNNING SHOES 100%AUTHENTIC,.
Nike Revolution 4 Womens Style 908999 White Womens Size 11, Links to your social media pages to build your online following.
NIKE Womens Nike Lunarsolo AA4080-404 DARK SKY blueE CHROME-GLACIER blueE Size 8,
Nike Women's Air Max Dynasty Black Metallic Hmtt Hypr Pnk Anthracite shoes 10,Nike Free RN 2017 Womens 880840-602 Red Wine Black Knit Running shoes Size 7,Nike Beautiful x Blazer Low SE Womens AA1557-200 Bio Beige White shoes Size 7.5,NIKE WOMENS AIR MAX THEA PRM gold METALLIC UK 4.5 US 7 EU 38,Nike Womens Roshe One White 844994-101 New With Box Size 8.5,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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NIKE Womens Nike Zoom Strike AJ0188-003 BLACK Size 6.5,Nike Air Max Thea Se shoes Womens 7.5 Metallic Dark Sea Green 861674 901 New,Nike Women's Air Max 90 Essential Barely Green ,Nike Womens Size 6 Air Zoom Odyssey 2 Training Athletic Sneakers White Black New,Nike Air Max Tailwind 8 RUNNING Womens Sz 6.5 Pink Fuchsia and Black,.
With the Nike In Season Tr 7 Cross Training Women's shoes Size 6.5,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Pattern:||Multi-Colored||Style:||Running, Cross Training|
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Nike Wmns Free RN 2018 Women Deep Royal Running shoes Last size 6 US 942837-403,
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NIKE W Roshe Two Flyknit V2 917688-002 PALE GREY Size 7,NIKE W Nike Air Vapormax Flyknit Running E 922914-002 COOL GREY Size 9.5,Nike Womens SF AF1 SE Air Force Special Forces Size 10 Premium Black Patent 230,
NIKE Women’s AIR MAX + 2012 LIVESTRONG RUNNING SHOES SIZE 5.5 Limited Edition,
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Some smart local businesses for salons to partner up with are...
NIKE ROSHE ONE GS 36.5-38.5 NEW rosheone rosherun run trainer juvenate free,NIKE WMNS AIR HUARACHE RUN ULTRA SE SZ WMNS 9.5 (859516 009) RETAIL 125.00,
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Nike Women's Air Max 1 Ultra Moire Black -Metallic Silver-White Running shoes 8, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike METCON DSX FLYKNIT 2 UK 5 EU 38.5 Matte Silver Green Crossfit Women’s,
NIKE KWAZI GS TRAINERS TRIPLE BLACK - 845075 002 - EU 39, 40 - UK 6,Nike Presto Fly SE Women's Training Running shoes 910570 101 size 11,Nike Metcon 4 White Silver Rust Pink Black Women's Cross Training ALL NEW RARE,Nike Metcon 3 Metallic Women's UK 7.5 42, UK 8 42.5, UK 8.5 43 922880 001,Nike Shox Turbo Plus VII Women Athletic Running shoes Size 8M Pre Owned JJ,NIKE W FREE RN 2018 SHIELD SUMMIT WHITE BLACK TEAL AJ1978 100 US WMNS SZ 10.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
NIKE W Nike Ashin Modern Lx AJ8798-800 CRIMSON TINT Size 6, Nike SHOX RIVALRY 317011-003 Bronze Mod. 317011-003,Nike Womens Flex Rn 2018 White Running shoes Size 7.5 (215560),NIKE Womens Nike Air Max Sequent 2 852465-011 PALE GREY Size 8,
Nike Shox Current Womens Sz 8 US White Green Running Athletic shoes 639657-109,Nike Women's Hypervenom Phelon III FG Soccer Cleat,Nike Women's AF1 Upstep PRM Premium gold White Sneakers 917590-900 Sz 6,Nike Shox Gravity Womens Lagoon bluee Racer bluee AQ8554-404 sz 8 Walking NWB,Nike Rosherun Roshe Run Hyperfuse Premium QS RARE- UK 6 EUR 40,Nike Free 5.0+ Women's Running shoes 580591 616 Size 6.5,
NIKE WOMENS AIR HUARACHE ULTRA PREMIUM BLACK DARK GREY WHITE 859511 001 SZ 6,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Revolution 4 Womens 908999-004 Gunsmoke Ocean Bliss Running shoes Size 7,Nike W Air Max 90 Ladies Sneaker shoes 325213-210 Beige Trainers Sport shoes,NIKE Womens Nike Lunarsolo AA4080-404 DARK SKY blueE CHROME-GLACIER blueE Size 5,Nike W Air Vapormax Plus Light Grey Green Dove Running Women's AO4550-006,Nike Internationaliste Premium women Espadrilles shoes pour women,Nike Women Air Max 270 Coral Stardust pink Pink Summit White Black AH6789-600,.
Nike Air Max Thea Women's Size 5 NikeLab Pinnacle Insignia bluee 839611-400,Nike Men's Air Zoom Pegasus 35 Black Metallic gold University Red Size 13 M US,Nike free 4.0 flyknit womens running trainers 717076 602 uk 4 eu 37.5 us 6.5 NEW,Nike Womens Air Max LD-Zero Running Trainers 896495 Sneakers shoes 001, Nike Womens Juvenate 749552 600 Running shoes Size 9.5 Maroon NIB,Nike Air Zoom Strong Women's Training shoe 843975 100,NIKE FREE 5.0 TR FIT 5 Womens (Cool Grey White Volt) Crossfit,NIKE Womens Nike Shox Gravity AQ8554-100 WHITE WHITE-WHITE Womens Size 6.5,Nike Wmns Air Footscape Mid Utility Black Women shoes Sneakerboot AA0519-001,NIKE WOMENS ROSHERUN orange-White roshe one running training sneakers new US8.5,,NIKE W Air Huarache Run Ultra Rs AA0520-400 MIDNIGHT NAVY Size 6.5,.
Nike Women's Air Max 270 Flyknit Independence Day Moon Particle Navy AH6803-200,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike Blazer Mid Rebel Yellow Ochre Black White BQ4022-700 Women’s Size 8,
Nike Air Max Thea Ultra Prm Casual Women's shoes Size,Nike Air Max Women Running shoes 7.5,Nike Air Zoom Fearless Flyknit Women's Size 11.5 Running shoes Black 850426 006,NIKE FREE RN FLYKNIT MULTICOLOR Gr.40,5 US9 woven 831070-108 motion 3.0 sp racer,Nike Free Trainer 9 Ultra Metallic Womens New Half bluee Running shoes AV2140-400,Nike Women Air Vapormax Running shoes Reflective AJ4470-002 US5.5-8.5 04',.
Nike W Air Huarache City Running Womens 7 shoes Wolf Grey AH6787-004 NEW with,Nike Wmns Oceania Textile 511880091 black halfshoes,NIKE KOTH MID JACQUARD PREMIUM SIZE 7 WOMEN'S SNEAKERBOOT (806976-354),Nike womens air max 1 BR BREATHE running trainers 644443 101 sneakers shoes,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE WOMEN'S AIR MAX 1 LX SHOES guava ice 917691 801 MSRP 130,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Tanjun Women shoes Trainers Sneakers Running shoes,
NIKE W Nike Zoom All Out Low 2 AJ0036-200 DUSTY PEACH Size 8.5,Nike Flex 2017 Running Women's shoes Size,NIKE Lunarglide 8 Womens Running shoes bluee Black White Size 8.5 AA8677 406,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Women’s Classic Cortez Premium Sneaker, size 8.5B, Nike Wmns Flex 2018 RN Running Womens shoes Newsprint AA7408-007,NIKE HUARACHE RUN (GS) COOL GREY WHITE SIZE 5Y WOMEN'S 6.5,
Nike Womens Son Of Force Mid Trainers 616303 Sneakers shoes 019,Current specials and promotions
NIKE Ladies Dri-FIT Body Mapping Sleeveless Polos,Nike Air Vapormax Flyknit 620659 502 Size 8,,Nike Shox Turbo Plus XI Women Athletic Running shoes Size 12M Pre Owned JJ,Nike Air Max Sequent 3 Women's Running shoes Size 7 Hot Punch Style 908993 601,
Nike Roshe Two Se Athletic Women's shoes Size 7.5,Nike Womens Classic Cortez Prem Running Trainers 905614 Sneakers shoes 101,Nike Air Max Vision GS Black White Kid Women Running shoes Sneakers 917857-009,Nike Vandal 2X Doublestack WMNS SZ. 10.5 Surprise Gym bluee AO2868-400 Platforms,NIKE KOBE X AS ALL STAR (GS) BLACK-MULTI SZ 6.5Y-WOMENS SZ 8,
NIKE AIR PRESTO ULTRA SI MUSHROOM DEADLY PINK BLACK WOMEN'S SZ10 (917694-200),Nike Flex 2017 RN Women' Running shoes White Glacier bluee 898476 101 Size 7 - 10,Nike W Core Motion TR 3 844651 001 Black Grey White Women's Training shoes sz 11,
NIKE FLEX 2016 RN WOMENS SHOES ASST SIZES BRAND NEW 830751 100,Nike NEW Womens Duel Racer Running Training shoes 927243-004 size 7.5 120,Nike Air Zoom Structure 20 Shield Size 4.5 (uk) BNIB,NIKE WOMEN'S ROSHE LD-1000 TRAINERS SNEAKERS RUNNING SHOES 819843 004,.
Nike Women's LunarEpic Flyknit Size 9.5 Black White Running shoes 818677-007,
Nike Free TR 8 Print AH0709-100 White Black Training shoes SZ 11 WMNS - 9.5 Men, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Nike Free Distance Running Women's shoes,Nike Flex Contact Girls.Women Trainer (UK 5.5 EUR 38.5 US 6) Black Brand New,Nike Air Max Zero QS Womens 863700-700 Metallic gold Red Running shoes Size 9.5,NIKE Womens Benassi Jdi Print 618919-013 LIGHT BONE MEDIUM OLIVE Womens Size 6,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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