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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Air Max Thea PRM Womens Athletic shoes Cedar Cedar-Gum Yellow-White 11 US,NIKE Metcon 3 AMP Training shoes Camo Green Melon Women's Size 8.5,Nike flex Modern Running shoes US Women's Size 9,Nike Air Max Sequent 3 Womens Size 8 (6.5Y) New Grey White Running shoes,Nike Women's Zoom Vapor 9.5 Tour Tennis shoes Size 12,Nike Air Max Thea Womens Black White Running Training shoes 599409-028 Size 5.5,.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Free RN Flyknit 2018 Ladies Running Trainers UK 4.5 US 7 EUR 38 CM 24 1217, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Air Zoom Pegasus 35 Women's Running shoes 942855-401 UK 3.5 EUR 36.5,
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Nike blue Wmns Air Max Invigor Br 441,
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Nike Flex 2016 RN womens shoes trainers 830751 006 uk 5 eu 38.5 us 7.5 NEW+BOX,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE WMNS Air Max Motion LW Print in Binary bluee UK 4 EUR 37.5,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Air Max Thea J Gunsmoke Metallic gold Uk Size 3.5 AJ2010-003,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike WMNS Air Huarache Premium TXT SZ 6.5 AA0523-202 Metallic Mahogany Women New,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Women's Air Max 90 Ultra 2.0 Flyknit Running shoes Wmns 7.5, 881109 600 New,Nike Wmns Zoom Pegasus 31 Flash 683677-006 Marathon Running shoes Women's 12 new,Nike Flyknit Zoom Agility - WOMEN - Size 11,Nike Wmns Court Royale AC White Particle pink Women Casual shoes AO2810-103,Nike W Air Max 90 Ultra LOTC QS Shanghai 847154-600 New Size 6.5,Nike Flex Experience Run 4 shoes women da Corsa Ginnastica per Sport Free Gs,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Wmns Air Max 97 UL 17 SE Ultra Hologram Womens Running shoes BV6670-013,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike W AIR SOCKRACER FLYKNIT WOMENS 896447-004 MSRP 130,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Blazer Mid Printed 536698-101 Wmns Cherry Blossom Pack Last SZ 6US QS 2016',Current specials and promotions
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Nike Women's AF1 Upstep PRM Premium gold White Sneakers 917590-900 Sz 6,Nike Black Stefan Janoski Max Gs 001,NIKE Womens Nike Free Rn 2018 942837-003 WOLF GREY WHITE-WHITE-VOLT Size 8.5,Nike Air Zoom Vomero 10 Women's Athletic shoes 717441 603 Size 6.5,.
Nike Roshe One Womens Style 844994 WHITE WHITE-BLACK Womens Size 10.5,
Nike Free RN 2017 GS Run Binary bluee Kids Youth Women Running shoes 904255-403, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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