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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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NIKE W Nike Flex Experience Rn 7 908996-001 BLACK WHITE-WHITE Womens Size 8.5,NIKE TERMINATOR HIGH VNTG Size 39 (6US),NIKE WMNS M2K TEKNO AO3108-005 BLACK WHITE DAD SHOE S,Nike Women's shoes MD Runner 2 LW Casual Sneakers bluee Spark 844901400,.

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Nike Womens Green White Metcon 2 Flywire Training shoes Size 11 Medium (B, M),Nike Wmns Air Huarache Run SE Running Womens shoes NWOB 859429-008,NIKE W Nike Ashin Modern AJ8799-100 SUMMIT WHITE BLACK Womens Size 8,NIKE RHYTHM LACE LASER LOW WOMEN SHOES SPIN-FLAME 312688-991 SIZE 9 NEW,

Nike Air Vapormax Flyknit 2 UK 3.5 Team Red Racer bluee Brand New With Box Rare,Nike Flex trainer 6 wmns trainers shoes 831217 102 uk 7 eu 41 us 9.5 NEW+BOX,Nike Air Vapormax Plus Reverse Sunset Barely AO4550-003 Womens shoes Size 6.5,NIKE WOMENS LODEN SZ 6 LIGHT BONE COOL GREY GUM BROWN OFF WHITE 896298 008,Nike React Element 55 Sneakers shoes Particle Beige Pink BQ2728-200 Women Size 7,

NIKE Womens Air Zoom Fearless Fk Lux 922872-007 BLACK WHITE-COOL GREY Size 6.5,Nike Wmns Air Force 1 HI Utility Womens shoes Size 10 Sequoia Green AJ2775-300,NIKE Womens Hyperdunk 2017 Low Tb 897812-001 BLACK Size 5.5,

Nike Wmns Air Zoom Pegasus 35 RN SHLD Shield Black Grey Women Running AA1644-002,Nike Women's Lunarepic Low Flyknit size 6 7.5 Clear Jade White teal bluee,Nike Air Vapormax Flyknit Black Anthracite Grey 849557-001 Women's Size 10,NIKE Women's Renew Rival Running shoes Purple purple Dust Size 7.5 - 8,NIKE Womens Nike Tanjun 812655-606 SHEEN WHITE-SHEEN Womens Size 6.5,Nike Women's Kaishi 2.0 Sneakers Black White Size 9.5,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Nike Free TR Flyknit 3 LM Training Smokey Mauve Metallic Silver Grey AJ7673 200, Facebook
Nike Dualtone Racer Womens Style 917682 Black White Dark Grey Womens Size 7,Nike Women's Free 5.0 TR FIT iD White-Grey-Green Running shoes 10 (747447-996), Twitter
Nike Roshe 2 Two Hi Flyknit Sneakerboot Leather Black White US_7 Eur 38, Pinterest

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Nike Free Tr 7 Reflect Training Women's shoes Size 7.5,NIKE Women's Hyperdiamond 2 Keystone Softball Cleat,NIKE FLYKNIT LUNAR 3 SZ WMNS 5.5 (698182 303) RETAIL 150.00,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Nike Free RN Motion Flyknit Women’s Size 8.5 Running shoes 880846-402 bluee NEW,NIKE Womens Air Max Sequent 3 908993-018 sz 9.5 Bone Volt Punch Running shoes,NIKE AIR MAX THEA BLING,Nike WMNS Free 5.0 TR Fit 5 V training shoes bluee Last size 5,5 US 704674-401,
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NIKE W Nike Duel Racer Knit AA1107-001 LIGHT BONE Size 10,

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Nike Women's Air Max 97 Black Bright Grape Size 6.5 921733 008,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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NIKE W Nike Air Zoom Vomero 12 (w) 863767-002 WOLF GREY Size 7, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Nike Women's Free Og '14 Hyper Pink Hyper Cobalt Running shoes 6.5 Women Us,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Nike

Color:

Night Maroon/Night Maroon

Width: Medium (B, M)
Style: Casual Shoes

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Nike Women's Air VaporMax 'White Christmas 17' 849557 100 Rare HTF Size 11 New,Nike womens cortez ultra BR running trainers 833801 001 sneakers shoes,Nike SF AF1 HI Rattan Rattan-white AA1128-200 eur 42.5,Nike Benassi Duo Ultra Slide Womens Style 819717 WHITE Size 7,

Nike Air Max Thea 844955-300 (Olive Black bluee) Women's Size 6.5,Nike Womens Athletic shoes Obsdn Rflct Slvr Grn Glw Blk 10.5 US 8.5 UK,NIKE WMNS FLARE QS Tennis Training shoes GHOST ELECTRIC GREEN BLACK UK3.5 EU36.5,.

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Nike High White Sneaker Boots US 9.5 Faux Fur,

NIKE WOMEN'S AIR ZOOM PEGASUS 31 SHOES SIZE 5 black silver anthracite 654486 012,Nike Lunarepic Low Flyknit OC Women's Running shoes 844863 999 Sizes 7.5,Nike Air Max Thea SE Metallic Hematite 861684 002 Women Size 6,Nike Wmns EXP-X14 Stands For Experiment Crimson Running Women shoes AO3170-002,NIKE AIR MORE UPTEMPO QS (GS) HEAT MAP SZ 5.5Y-WOMENS SZ 7 RARE,Nike Free Run 2.0 Gs Running shoes Trainers bluee Pink Grey 477701-400,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
NIKE ALL COURT BLACK GREEN gold BERRY WOMEN SNEAKERS SZ 9.5 316482-002 VIC-THOR1, Nike in Season TR3 599553-003 Running Women shoes,Nike Wmns Air Max 1 Premium New Guava Ice Lifestyle Sneakers 454746 800 SZ 7.5,Nike Shox Gravity White University Red Sz 8 AQ8554-106 150 size 7.5,
 
Nike Air Zoom Fit Agility 2 Womens Training shoes orange Sunset Glow 806472 800,Nike Women's Air Max Sequent 3 Running shoes, Pure Platinum Pink (908993 012),Nike Women's Air Vapormax Flyknit String Chrome Sunset Glow 849557 202 Size 9.5,Nike WMN Lunarglide 7 LB Running GYM shoes Black Pewter 826836003 UK9 EU44 US11.5,NIKE Womens Nike Metcon 4 Training 924593-001 BLACK Size 10,Nike Free TR 7 Women's Cross Training shoes, Black White, Size 9.5 - NEW,

Nike Superflex Tr Unisex Training shoes Size 6 (525730 103),

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Nike Wmns Air Zoom Pegasus 34 Shield Water Repel Black Women Running 907328-001,NIKE Womens Benassi Jdi Print 618919-605 BARELY pink Size 8,NIKE ROSHE TWO FLYKNIT WOMEN'S TRAINERS SIZES UK3 3.5 4 4.5 5 6 7,Nike Flyknit Airmax Women’s Sz 7 620659-009 Black Copa Hyper orange Vapormax 95,Nike Blazer Low Suede Half bluee Oil Grey Gum Trainers Limited Stock All Sizes,Nike Wmns Air Max 90 Essential 616730-403 Size 5.5 UK,.
 
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NIKE JORDAN 1 FLIGHT 4 PREM PREMIUM BG Womens 6 (4.5Y) Black Red 828237 060 NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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NIKE W Blazer Low Lx AA2017-200 CIDER CIDER-SAIL Womens Size 9,Nike Roshe One Womens Style 844994 WHITE WHITE-BLACK Womens Size 10.5,Nike Womens Fashion Sneakers Black Black-white 7.5 US 5.5 UK,NIKE AIR PRESTOR JCRD PREMIUM SIZE 6.5 RUN BLACK HOT LAVA TRAINER SHOE,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Shox Go 2005 Running shoes Sneakers 311124 081 Women's Size 10,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Nike Dunk Sky Hi Essential Wedge Black & Gum Womens shoes Sz 9 NEW 644877 011,

Nike air max Thea wmns UK 6 US 8,5 EUR 40 (SKU 65) nuove originali,Nike Womens Blazer Low Le Trainers Aa3961 Sneakers shoes 102,Nike brown Wmns Air Max 90 Fossil Sail Black Gum Light Brown,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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NIKE WOMENS AIR MAX 270 OIL GREEN WHITE CARGO KHAKI AR0499-003,Current specials and promotions
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Nike Womens Internationalist Running Trainers 828407 Sneakers shoes 018, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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