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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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NIKE WOMENS AIR ZOOM STRONG 2 SELFIE AH8195 001 CROSSFIT TRAINING SHOES UK 5.5,NIKE COURT ROYALE ART 749867100,NIKE ROSHE RUN PRINT FIRE BERRY PINK WOMEN S RUNNING SHOES 100% AUTHENTIC,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Womens Roshe Two Fabric Low Top Lace Up Fashion Sneakers, Beige, Size 9.0,NIKE Womens Nike Flex Supreme Tr 6 909014-003 GUNSMOKE Size 9,Nike Air Zoom Pegasus 34 Sneaker - Women's Size 8 Black,Nike Downshifter 6 Running shoes Dark Grey Copa Hyper orange White 7.5 M US,
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NIKE AIR SWOOPES LI WHITE GAME ROYAL-BLACK 917592-101 WOMEN SHOES SIZE 8.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike women shoes da Corsa Wmns Nike Downshifter 8 black Bianco,NIKE WOMEN AIR MAX 1 ULTRA 2.0 FK FLYKNIT MTLC BLACK-gold SZ 6.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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NIKE WOMENS FREE TR 6 RUNNING SHOES 833413-144, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Air Max Thea Ultra Flyknit UK 6 New Boxed EU 40 Trainers Platinum White,Nike Roshe una Gs shoes da Corsa Rosheone 599728-021 Run Rosherun,Nike Men's Air Max Sequent 4 Running shoes White Dark Grey Lime Blast Size 11 M,Nike Free 5.0 Tr Fit 5 PRT Running Training BLACK WHITE GREY Women SZ 8.5, 9,Nike Womens Air Max 1 Ultra 2.0 Fk Metallic Running Trainers 881195 Sneakers 001,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Internationalist 828407203 beige halfshoes,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|US Shoe Size (Women's):||US 5 - US 12|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Air Zoom Pegasus 33 Pure Platinum Cool Grey Pink Blast Black 31356006,
NIKE JORDAN 1 FLIGHT 4 PREM PREMIUM BG Womens 6 (4.5Y) Black Red 828237 060 NEW,Nike Roshe Two Womens Running shoes SZ 6 Paramount bluee New 96,NIKE WMNS AIR HUARACHE RUN PRINT AQ0551 100 WHITE blueE NEBULA DS BRAND NEW,Nike Women's Air Huarache Run Ultra Se Atlantic Snickers Running shoes,Nike Air Max Thea Premium Cool Grey Sail Pewter Women's Size 10 New 616723-008,Nike Internationalist women Beige White Pelle e Tessile shoes da Ginnastica,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Free RN 2017 Women's 880840-001 Black Dark Grey Anthracite DS Knit Rare,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE W Nike Air Zoom Structure 21 904701-400 ARMORY blueE Size 5.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Air Vapormax 2019 Women Running shoes Plum Chalk Dust AR6632-500,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Nike Women's Athletic shoes Black pink grey Size 8,NIKE FLEX FURY LOW RUNNING SNEAKERS WOMEN SHOES BLACK 05299-009 SIZE 10 NEW,Nike Air Max Trax trainers Women's Running shoes sneakers 631763-100,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Women's Air Sockracer Flyknit Running shoes,Current specials and promotions
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NIKE Women's Flex Trainer 5 Cross Trainer,
Nike Women's Court Bgoldugh Mid Sneakers, Particle pink 8.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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