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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE KAISHI 2.0 37.5 38.5 NEW rosherun rosheone juvenate free trainer 5.0 air,Nike Womens Air Max 90 White Gum Trainers 325213 135,Nike Womens Kaishi Print 705374-006 size 7 BNIB,Nike Womens Flyknit Lunar3 LB Running Trainers 826838 003 Sneakers shoes,.
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Nike Kd 6 Dc men’s size 8.5,Nike Roshe LD-1000 Black Summit White-Team orange 819843-005 Women's SZ 5.5,Nike Free RN Flyknit Size 7.5 Black White Pink Women’s Running shoes 880844-006,NIKE WMNS AIR HUARACHE RUN PRM 683818 302 CARGO KHAKI GREEN DARK STUCCO - SNAKE,Nike Womens Air Jordan 1 Ret Hi Prem Uk Size 5.5 (6 Uk),
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Air Max Torch 4 Womens 343851-100 White Turquoise Running shoes Size 7,Nike Flex Contact Girls.Women Trainer (UK 3 EUR 35.5 US 3.5) Black Brand New, Twitter
NIKE FLEX RAID SCHUHE MEN HERREN LAUFSCHUHE SNEAKER WHITE 724716-111 FREE RUN, Pinterest
NIKE AIR MAX SIZE 6 WOMEN'S RUNNING (806772 800) Barely Used,Nike Air More Uptempo Hot Punch Pippen Basketball shoes Women Sz 7.5 (917593-002),Nike Women's Metcon DSX Flyknit 2 Training shoes 924595 102 Sz 8.5, 10.5 150,
Nike Air Vapor Advantage Trainers White Size UK 3.5 REF E72,Nike Dualtone Racer Casual Lace up Women's Ladies shoes Trainers in Light Bone,Nike Flyknit Max Womens White Black Grey Oreo 620659 102,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Women's Outburst PRM Oil Grey White AQ0086-001,
Nike WMNS Outburst PRM Premium Women Lifestyle shoes New Plum Chalk AQ0086-500,NIKE W Blazer Low Le AA3961-001 BLACK Womens Size 7,Nike Womens Size 12 Air Zoom Pegasus 34 Grey Pink Running shoes Sneakers 880560,Nike SF Air Force 1 Mid Women's AA3966300 Outdoor Green,
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Nike Wmns Viale PREM Black Armory bluee Women Running shoes Sneakers AQ2233-001,Nike Air Max Thea Kjcrd Pointure Ru women 5 6 blue Roi Baskets Course,NIKE Womens Anodyne DS Running shoes 537681-800 Womens Size 9 orange,NIKE CK RACER SIZE 7 WOMEN'S LIFESTYLE (916792 200),NIKE FLYKNIT ROSHE 2 TRAINERS SNEAKERS GREEN blueE VOLT BLACK SIZE 4 37 105,Nike Jordan Courtside 23 Gs shoes Mid Cut Sneaker da Basket Sneakers AR1002,
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Nike Free RN Motion Flyknit FK 2018 GS Atmosphere Grey Crimson Womens Uk 4.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE WMNS BLAZER MID REBEL -NO BOX LID- BQ4022 201 SZ WMNS 8 RETAIL 100.00,Nike sneaker Women's Red Spring-Summer cod. 102250 IE, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Women's Air Max 90 1 Running shoes, The ability to book an appointment easily and seamlessly straight from your website.
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NIKE AIR ZOOM PEGASUS 34 TB WOMEN'S SHOES BLACK WHITE 887017 001, Links to your social media pages to build your online following.
Nike Air Max Thea Womans Size 7 Black White 616723-010 Pristine Condition,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE WOMENS AIR HUARACHE ULTRA SE DARK LODEN gold LEAF SAIL 859516 300 SZ 5,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Tanjun Womens Style 812655 WHITE WHITE-BLACK Womens SZ 8.5,
NIKE WOMEN AIR PEGASUS + 443802-030,Nike Lunar Force 1 Waterproof Duckboot Women's Boots, AA0283 200 Size 7.5 NEW,Nike Free 4.0 Pink Force and White Size 8.5 Running shoes Barely Worn,Nike Womens Roshe Two Flyknit V2 917688-002 BNIB,NIKE W Woman AIR PRESTO 878068-100 PURE WHITE PLATINUM WHITE Womens Size 7 9 10,Nike Womens Odyssey React Running shoes Black White Wolf Grey 9.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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NIKE Lunarcharge Essential shoes Sneakers 923620 405 110, Sz 7, NIB,Nike Womens Focus Flyknit Free TR Black 844817-002 Size 11,Nike Outburst Uk 5 Neutral Indigo White Ladies Trainers Bnib AO1069 500,Nike Womens Air Max 97 Fashion Sneakers,Nike W Air Max 90 Ultra 2.0 Flyknit 881109 104 Pure Platinum Women SZ 7.5 - 13,Nike Flex Trainer 7 Women's Cross-Training shoes size 9,
NIKE LADIES UK 5.5 EU 39 WHITE EPIC REACT FLYKNIT TRAINERS,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE WOMENS FLYKNIT ZOOM AGILITY CHALK RACER blueE WHITE 698616 403 SZ 6.5,Nike WMNS Air Max Thea Ultra PRM Exclusive Black Trainers 396612 100 UK 4 EU37.5,NIKE EXP-X14 Women's Running Casual shoes AO3170 002 NEW Pick your size 7 or 8,Nike Wmns Air Swoopes Il White University Red-Black 917592-100 Size 7.5 UK, NIKE W Blazer Low Se Prm AA1557-600 PORT WINE Size 7.5,NIKE Womens Nike Free Rn Running 2018 942837-001 BLACK WHITE Womens Size 11,NIKE WOMAN AIR MAX DELUXE SE GUAVA ICE US WMNS SZ 6.5,Nike Women's Juvenate Sneaker, Black White, Size 8 M,Nike Womens Free TR Flyknit Running BRIGHT CRIMSON blueE 718785 403 SZ 9.5,NIKE Women's Blazer Mid DMB shoes 807455-001 Size 8 Black Snake Diamond,,Nike Women's Tanjun SE Running shoes 844908 303 Vintage Green Dark Stucco,.
NIKE WMNS BLAZER MID SUEDE VINTAGE GREY W purple LOGO TRAINERS UK SIZE 9,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike High Top Sneakers Size 9,NIKE Womens Roshe G AA1851-400 OCEAN BLISS WHITE Womens Size 8.5,Nike Classic Cortez Goddess Of Victory Womens bluee Ocean AR5393-400 shoes Size 6,Nike Sacai x NikeLab Air Max '90 Slip-On Women's shoes,Nike Wmns Air Vapormax Flyknit 2 Dark Grey Chrome Women Running shoes 942843-013,NIKE W Nike Duel Racer Knit AA1107-001 LIGHT BONE Size 7,.
NIKE Women's AIR MAX 90 ULTRA 2.0 EASE CASUAL SHOES AO1520 size 8 1 2,Nike Womens Lunarepic Flyknit Running shoes 818677-008,NIKE FREE OG '14 WOMEN SCHUHE BREEZE DAMEN SNEAKER LAUFSCHUHE 5.0 4.0 3.0 RUN,Nike Womens Son Of Force,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Wmns Air Zoom Mariah FK Racer Running Womens shoes White AA0521-101,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Nike Air Zoom Structure 19 Women's Running Anthract SL-HYPR orange 806584-004,Nike LunarEpic Low Multicolor Women Size 10.5 Men 9 NEED FUNDS.run.jordan.yeezy,NIKE FLYKNIT MAX BLACK GHOST GREEN Gr.39 40 40,5 air prm 620659-007 ld-zero 2018,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Odyssey React Women's Running shoes AO9820-004 US6-9 07',Current specials and promotions
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Nike Tanjun Womens Sneaker Size 8.5 Purple Training Workout Running shoes NEW,Nike Wmns Air Max 1 JP Jewel Pack Pale Ivory Women Running shoes AT5248-100,Nike Roshe One Premium Leather White Black Total-orange (NO BOX LID) NEW,Nike WMNS SOCK DART PREMIUM 862412-001 Grey mod. 862412-001,Nike Air Zoom Pegasus 749344-500 Size 7 Women's brand new purple shoes training,
NIKE Womens Nike Free Tr 8 942888-003 PURE PLATINUM WHITE-IGLOO Womens Size 5.5,Nike Women's Air Max 270 Grey Metallic gold White Running AV8427-001 Pick Size,Nike Wmns Ashin Modern Black White Women Running Casual shoes Sneaker AJ8799-002,
Nike Nike Lunarepic Flyknit Running Women's shoes Size,Nike Women's Size 8.5 Revolution 3 Hot Punch Coral Sneakers shoes 819303-602,NIKE TANJUN RCR (Platinum Armory Navy) Racer Running (921668-002) Womens 6-10,Nike Odyssey React Shield Mens Running Trainers Aa1634 Sneakers shoes 001,.
Nike W Air Max 90 Ultra Essential Casual Women's shoes,
NIKE W Air Max 97 Ul '17 Prm AO2325-001 LIGHT PUMICE Size 6, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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