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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
NIKE WMNS DUNK LOW SKINNY MESH BLACK-PINK FORCE SZ 10,NIKE Womens Nike Hakata AJ8880-004 WOLF GREY WHITE-COOL GREY Womens Size 9,NIKE WOMEN'S LUNARMX+ SHOES SIZE 6 frost grey white 415323 701,Nike Women's Blazer Mid Rebel shoes Size 7 Black Summit White Style BQ4022 005,Nike Dunk Sky Hi 2.0 JOLI 725062 400 SZ 8.5,.
Nike Air Max Thea shoes Black Womens Sz7.5,NIKE Women's Flex 7 Cross Training shoes - Choose SZ color,Nike Free TR 6 Gamma bluee White-Hyper Volt-Fuchsia Glow 833413-400 Womens,Nike Roshe One Hyp Prm Txt Women's shoes Size 8,.
Nike Women's Tanjun SE Running shoes 844908 303 Vintage Green Dark Stucco,Nike Air Max Thea PRM Premium Palm Green 616723-305 Size 11,NIKE W Air MAX 97, BLACK TRAINERS, SIZE UK 5, EUR 38.5, BNIB,Nike Lunar Lux TR Training shoes in Black Size 6.5,Nike Wmns Metcon DSX Flyknit 2 Women White Crimson Tint Sneakers 924595-102,Nike Metcon 4 Rise White Wolf Grey Women's Training shoes Sz 7 (AH8184 100),.
Nike Air Max Thea KJCRD Black Wolf Grey LT Retro Sneakers Eu 44,
Nike Air Zoom Fearless Flyknit Womens Size 7 Running shoes Black 850426 006 NEW,Nike Free RN Run 2018 T-Shirt White AQ7509-100 Women's Size 5.5-10.5,Nike Wmns Flyknit Zoom Agility Black White 698616-004 oreo htm trainer,NIKE SB Zoom Stefan Janoski Women's,
Nike Flyknit Air Max bluee & Pink Black Women Running shoes Sz 12 NEW 620659 104,NIKE W Nike Air Zoom Structure 21 904701-400 ARMORY blueE Size 8.5,NIKE WOMAN MAYFLY LITE SI SIZE 8 NEW PRISM PINK LIGHT WEIGHT RARE AUTHENTIC,Nike Women's Running shoes Size 5.5,Nike Metcon DSX Flyknit Crossfit 2 Womens UK 7 EUR 41 White Grey 924595 102,
Nike Womens Flex Trainer 5 running shoe Size 8.5,Nike Women's Air Max Thea DB Size 6.5 726490 610 Doernbecher Addie Peterson,Nike Women's Air Max 97 SILVER BULLET MARINA blueE 917647-001 Size 7,
Nike Shox Gravity AQ8554 woman metallic gold shoes Brand New 150,Nike Free Focus Flyknit 2 Multi color Black White Women's Sz 9.5 Running shoes,Nike Womens Lunar Tempo 2 shoes 818098-400 bluee Sz 5 W,NIKE W Nike Air Zoom Structure 21 904701-101 SUMMIT WHITE Size 10,Nike Air Zoom All Out Low 2 AJ0036-200 Women's Running shoes UK 6 EUR 40 Peach,Nike Air Trainer Max '91 Anthracite Ice bluee Denim Bo Jackson 311122-041,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
Nike Womens Size 6 Roshe Two Flyknit Water Repellent Sneaker Boots 225, Instagram
Nike Lunarconverge Black White Grey Women's Running shoes - Sizes 7 8 8.5 9 NWB, Facebook
Nike Core Motion TR 3 Mesh Black White-Cool Grey 844651-001 Women's SZ 6,NIKE Women's Air Max Invigor Mid-Top shoes Mushroom Muslin Sail Persian purple..., Twitter
NIKE OUTBREAK HIGH SNEAKERS WOMEN SHOES orange YELLOW 18635-701 SIZE 6 NEW, Pinterest
Nike Renew Rival Women's Barely Grey Geode Teal Hot Punch Light Pumice A7411004,Nike Wmns Air Max 95 307960-400 Size 4.5 UK,Nike Wmns Flex Trainer 7 VII Black White Women Training shoes Sneaker 898479-001,
NIKE Womens Nike Metcon Dsx Flyknit 2 924595-001 BLACK WHITE Womens Size 12,Nike Womens Roshe Two Flyknit Low Top Lace Up Running Sneaker,NIKE Blazer Low Bold Berry Purple Pink Everyday Walking shoes NEW Womens Sz 6.5,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Nike Women's Free RN 2018 Running shoes Size 9.5 - NEW Diffused bluee Indigo,NIKE Womens Air Max Sequent 3 908993-018 sz 8.5 Bone Volt Punch Running shoes,
Nike Men's Lunarepic Low Flyknit 2 Running shoes,
Nike Wmns Air Max 97 SE Size 9 Metallic Silver Vast Grey gold AQ4137-001,Nike Women's Dunk Sky Hi Sneakers. 528899 502 Bright Magenta Black White 9.5,Nike Women's Presto Fly Running shoes,Nike Classic Cortez women Bronze Nylon et Suede Baskets,
Nike high top sneakers pink bluee Vintage womens 6845903-006,NIKE WMNS AIR MAX 90 CLASSIC HOA WHITE PINK GREY 313098-141 INFRARED paris cork,Nike Free RN Motion FK 2017 Flyknit Women's Running shoes 8 New 880846 402 New,
Nike Free TR 7 Premium Women's Running shoes size 9,
NIKE Lunarconverge Womens Running Trainers 885420 Sneaker shoes,Nike Pegasus 32 H2O Women's US 8 Flash Running Trainers 806577 500 Sneakers shoes,Nike Air Zoom Pegasus 34 Womens Running Pure Platinum Anthracite Size 10.5,Nike Roshe Run One Jacquard Womens shoes Royal bluee,Nike TOKI LITE PREMIUM 525320-014 black Mod. 525320-014,NIKE ROSHE ONE GS ELEMENTAL PINK 599729-618 SNEAKER YOUTH WOMEN SHOES S-B,
Nike Air Max Zero Si women shoes Sportive in Beige Paramount & blue 881173 101,Nike W Tennis Classic Ultra PRM Quilted String Red Bronze New US_7.5 Eur_38.5,Nike Womens Roshe One PRM Running shoes 833928-009,Nike W Odyssey React 2 Flyknit AH1016800 red halfshoes,NIKE Womens Air Zoom Pegasus 35 Running shoes (6, Game Royal White-Deep Royal,Nike METCON DSX FLYKNIT 2 UK 7 EU 41 Black White Crossfit Women’s,
Nike Air Max Thea Premium Metallic Mahogany Women's Size 8 616723-900,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike AIR ZOOM PEGASUS 35 UK 4.5 EU 38 Women’s Running Atmosphere Grey Volt,NIKE W AIR HUARACHE RUN ULTRA SZ WMNS 8 (859516 401), Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Womens Air Huarache Running Low Top Lace Up Running Sneaker, Nike Air Max Thea Kjcrd Pointure Ru women 5 6 blue Roi Baskets Course,Nike Womens Sz 8.5 Air Zoom Hyperace Volleyball shoes 902367 007 Grey Volt New,NIKE WOMEN'S BLAZER LOW LX SHOES SIZE 6.5 black anthracite AA2017 003,.
Nike Women’s LunarEpic Low Flyknit 2 Glacier bluee Met. Silver 863780 405 Size 10, The ability to book an appointment easily and seamlessly straight from your website.
Nike Air Max Zero Women's Sneakers Glacier bluee Black Ivory, NIKE Womens Nike Air Zoom Strong 2 921335-001 BLACK WHITE Womens Size 8,Nike Women's Air Max 90 Premium 896497-901,Nike Lunarglide 8 Womens Running shoes bluee orange White AA8677-406 NEW Size 5,Nike Women's Air Max Estrea ar5186-200,.
Nike Epic React Flyknit Black Dark Grey Size 8, Links to your social media pages to build your online following.
NIKE Women's Air Zoom Structure 20 Black White Cool Grey Running shoes 5.5 Women,
Nike Wmns Internationalist - Gunsmoke Sea Coral - Atmosphere Grey - Sail,Nike Women air huarache run GREEN Sneaker shoe free ship BNIB AT5700-300 O32219,Nike WMNS Internationalist terra bluesh guava,Nike VTG 1996 Total Conditioning Training Athletic Women 10 Multi White Navy,Nike Beige Trainers 38 Uk 5,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Air More Money Meant to Fly Womens AO1749-300 Dark Citron shoes Size 9,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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NIKE EPIC REACT FLYKNIT Women's TENNIS SHOE Mica Green SIZE 8.5 US 150+,
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Some smart local businesses for salons to partner up with are...
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NIKE WOMEN'S LUNAREPIC LOW FLYKNIT 2 RUNNING SHOES 863780, Nike W SF AF1 857872 004 Light Bone Women SZ 6 - 12,
Nike Air Zoom Vomero 13 Womens Running shoes 922909-001 Black White NEW, Make-up Artists
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Nike shoes Leather Free Forward Moc+ N7 Black Grey 543538-034 - Size 6,Nike Women's Odyssey React Metallic Premium Running shoes, Size 12, AV3049 001,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
Nike React Presto GS Barely Volt Hyper Crimson Kid Youth Women shoes BQ4002-700,NIKE W FREE RN 2018 SHIELD OIL GREY REFLECT SILVER AJ1978 001 US WMNS SZ 10.5,NIKE WOMENS AIR VAPORMAX FLYKNIT 2 RASPBERRY RED SHOES 2019 BEST SELLER,Nike Womens Lunarglide 8 Runing Trainers 843726 Sneakers shoes 001,NIKE DAMEN TURNSCHUHE FREIZEITSCHUHE SNEAKER BLAZER LOW SUEDE VNTG 517371 402,.
Nike Womens Huarache Run Ultra Jcd PRM Running Trainers 885019 001 CLEARANCE,
Nike Wmns Classic Cortez Suede AA3839002 black halfshoes,Nike Classic Cortez Prm Women's Trainers Size Uk 5.5,6,6.5,Nike Flex trainer 6 wmns trainers shoes 831217 102 uk 7 eu 41 us 9.5 NEW+BOX,Nike Women's Free Tr 6 White Game Royal Pure Platinum Low Top Fabric Running ...,
Nike Women's Air Huarache Run Running shoes,NIKE Womens Air Zoom Fearless Fk Lux 922872-007 BLACK WHITE-COOL GREY Size 8.5,Nike Womens Lunarglide 8 Runing Trainers 843726 Sneakers shoes 001,.
NIKE Women's Size 6.5 Casual Athletic Running Walking Sneakers shoes Downshifter,NIKE Women's Air Max Excellerate 4 Athletic Running shoes Size 5.5,NIKE WOMEN'S AIR MAX 95 LX SHOES SIZE 6 RED CRUSH WHITE AA1103 601,Nike Women's Lunarconverge 2 Ankle-High Running shoes,Nike Air Zoom Pegasus 34 Shield Trainers UK Size 3.5 EUR 36.5 BNIB,Nike Wmns Lunarsolo Elemental pink Pink Women Running shoes Sneakers AA4080-606,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Nike Air Max Sequent 3 Women's Running shoes Size 7.5 Hot Punch Style 908993 601,Nike Women's Air Max Advantage 2 Running shoes Black Pink Blast 8,Nike W Air Max Plus Tuned TN Rust Pink Metallic pink gold Beige Women AT5695-600,Nike Shox Size 8 Women shoes,
Nike Benassi JDI Slide Women's White Coral Chalk bluee Nebula Print 18919109,
NIKE WOMEN Free Transform Flyknit BRIGHT CRIMSON WHITE-blueE TINT - Size 10,Nike Womens Free Run Track Running Sneakers Size 9.5 EU 41 orange Black EUC,Nike Pre Montreal Racer Mint Green gold Sneakers Vintage Women's Size 7 EUC,Nike Air Max Thea LX Max orange bluee Ivory Snakeskin U.K. Size 4.5 881203-800,Nike Shox Gravity Womens AQ8554-700 Metallic gold Running shoes Wmns Size 8,Nike Vandal 2X Women's sz 7 Metallic Silver University Red Platform AO2868 001,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Free TR Flyknit 2 White Pink Grey Womens Training shoes 904658-100 Size 10.5,Nike Women's AIR MAX 97 shoes Wolf Grey Wolf Grey (AT0071-001) Sz 12,Nike Free TR 7 Black White Women's Cross Training shoes, Size 7,Nike Dual Fusion Tr 3, Women’s Fitness shoes,Nike Women's Flex Supreme TR 5 Training shoes (852467 001) Black Sizes 6.5-10.5,NIKE WOMEN'S PRESTO FLY SE SHOES SIZE 5.5 noble red 910570 601,
NIKE ROSHE ONE PRINT Womens 8.5 (7Y) Black 677782 008 NEW,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Air Zoom Mariah Flyknit Racer White Pure Platinum AA0521-101 Women's SZ 7,Nike W SF AF1 MID WOMENS Sneakers AA3966-004,Nike Sock Dart WMNS Khaki black white Gr. 38 UK 4,5 NEU & OVP,Nike Air Pegasus+ 30 Womens Running Trainer shoe Size 4.5 7 Pink Foil New,Nike Womens Air Presto SE 912928 400 Mica bluee Black-Summit White Size 8,Nike Internacionalista Premium Women Zapatilla Deportiva de women Beige,.
Nike Metcon 4 Champage Training shoes Sail Metallic gold AV2141-120 Size 8.5,Nike Shox Gravity Women's Size 8.0,NIKE Women's Metcon 3, White Light bluee SIZE 9.5,Nike Free 5.0 womens running shoes trainers 642199 503 uk 5 eu 38.5 us 7.5 new, Nike Tanjun Womens 812655-004 Black Metallic gold Mesh Running shoes Size 7.5,Nike TOKI LITE PREMIUM 525320-014 Black mod. 525320-014,NIKE Womens Nike Metcon 4 Training 924593-001 BLACK Size 5.5,NIKE Womens Nike Roshe One Prm 833928-006 GUNSMOKE Womens Size 10.5,Nike Tanjun Womens Style 812655 Particle pink White Womens Size 10,Nike Air Zoom Mariah Flyknit White Pure Platinum Crimson Black Women's Sz 5 NEW,,Nike Air Zoom Pegasus 34 Women's Running shoes, Size 12, 880560 406,.
NIKE RIVAL S 8 Volt Pink Bl Sprint Track Spikes shoes Womens 7 7.5 8 8.5 9 10 11,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
NIKE FLEX EXPERIENCE 3 35.5-38 NEW free rosherun rosheone trainer lite 5.0,
Nike Women'S Run Swift Black White Dark Grey Running shoes (8.5),Nike Court Royale Donne pelle shoes women,NIKE FREE OG'14 BR TRAINERS UK SIZE 6-EURO 40,Nike Blazer Low Premium Black Ivory-Black-Sail 454471-004 Women's,NIKE Womens Blazer Mid Vntg Suede 917862-800 VINTAGE CORAL SAIL-SAIL Size 7.5,Nike WMNS Air Force 1 '07 SE Women Casual shoes Black Gum-Ivory,.
NIKE WMNS CORTEZ PRM PREMIUM 905614-200 Linen Sail (WOMEN'S 10) NO BOX,Nike Lunarclipse +4 Women's Sneakers shoes Size 9.5,NIKE Womens Kawa Slide 834588-100 WHITE METALLIC SILVER Womens Size 5,NIKE Women's Sock Dart SE Running shoes 862412-600 MSRP 140,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike WMNS Classic Cortez Nylon Premium UK 5.5 EU39 White Varsity Red,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
NIKE WMNS Free RN 2017 LE Athletic Running Size 10 color Wolf Grey Off White-pur,
Nike Air Revolution Sky Hi Wedge Grey Animal Print Women Size 6 shoes 599410-006,Nike Womens Lunarepic Low Flyknit 2 Running Trainers 863780 Sneakers shoes 015,Nike ID Tiempo Ligera IV FG Black White gold Soccer Cleats SIze 6.5,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
NIKE W Nike Flex Experience Rn 7 908996-001 BLACK WHITE-WHITE Womens Size 8.5, Nike Classic Cortez Special Edition shoes Women's shoes 902856 011 Sz 11,NIKE Lunar Ballistec White Volt Hyper Turquoise Tennis shoes NEW Womens Sz 11.5,
NIKE FLYKNIT LUNAR WOMAN SIZE 9.5 PINK FLASH NEW RARE AUTHENTIC COMFORT STYLE,Current specials and promotions
Nike Roshe Two 2 Womens Black White Running Training Sneaker 844931-007 NIB,Nike Free Hyperfeel Run Trail Womens running shoes Size 10 (616254 603) PINK RED,,Nike WMNS AIR MAX 90 SE Oil Green Size 5 6 7 9 Women's shoes 881105-300,Nike Air Revolution Premium Essential 860523-600 Wmn Sz 7 night maroon-sail,
Nike Women's Free 5.0 Tr Fit 4 Prt 629832 005 Zigzag Blk Crimson wht. 8.5,NIKE W Nike Ashin Modern AJ8799-002 BLACK SUMMIT WHITE Womens Size 9.5,Nike Caldera Lo Hiking shoes 1993 VTG OG Women 9 Trail Multi Purple Teal Ath Hip,Nike Womens Sz 6 Blazer Mid Suede Vintage Black Grey Sail Gum 518171-017 New,NIKE WOMAN AIR MAX DELUXE SE GUAVA ICE US WMNS SZ 6.5,
Nike Women Trainers W Roshe Two Hi Flyknit,Nike Hypnotize 2008 Womens Rare Vintage Zip Lace Up Womens Boots 314493 001 WHS,Nike Women's Free TR 7 Premium Running shoes 924592 001 Black NIB,
Nike Air Max Zero 857661 105 Uk Size 5 Euro 38.5,NIKE FREE TR 6 SPECTRM WOMAN SIZE 12.0 MANGO NEW RARE RUNNING,Nike Women Dualtone Racer Running shoes Light White Grey 917682-103 US5.5-8.5 04',Nike Women's Hyperdunk 2017 Low Basketball shoes, White Black, 12 B US,.
Nike Women's Air Max 95 Lx White White Blackened bluee Casual shoes 9 Women Us,
Nike Womens Tanjun Athletic shoes 812655-007 Pure Platinum Royal Tint White SZ 6, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
NIKE AIR PRESTO ULTRA SI DEADLY PINK MUSHROOM SIZE 8 BRAND NEW (917694-200),NIKE Womens Benassi Jdi Ultra Se AO2408-800 VINTAGE CORAL Size 7,NIKE WMNS Air Jordan 11 Retro in Neutral Olive Metallic StoutSail EUR 38.5-40.5,Nike Women Zoom Rival XC Cross Country shoes bluee Pink Size 8 904717-306,
Nike Womens Air Force 1 Lib QS Trainers Boots,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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