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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Nike Vapormax “Triple Black” Women’s Sz 10 Men’s 8.5 BLK ANTRCTE-BLK 849557 006,Nike Free Transform Flyknit Women's Running shoes 833410 005 Size 10,NIKE Womens Nike Free Rn 2018 942837-003 WOLF GREY WHITE-WHITE-VOLT Size 5.5,Nike Air, black white silver, EU 41 US8,NIKE WOMENS AIR HUARACHE RUN PRM TXT SZ 5.5 METALLIC NAVY blueE GREY AA0523 001,Nike Epic React Flyknit AQ0070-010 Gunsmoke BRAND NEW Size 8,.

Nike Womens Roshe Two Flyknit UK 3 Black White Grey 844929-001,

Nike Womens Air Force 1 Upstep Hi Pinnacle Navy Obsidian Gum 857665-400 7-10 af1,Nike Air Max Thea womens trainers sneakers 599409 410 uk 6 eu 40 us 8.5 NEW+BOX,Nike Free RN 2018 GPX RS Women’s Running shoes Sz US 6.5,Nike Free TR 6 Flyknit Running shoes Gym Trainers Racer bluee UK 4.5 Eur 38,

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Nike Flex 2016 RN womens shoes trainers 830751 006 uk 5 eu 38.5 us 7.5 NEW+BOX,NIKE Women's Cortez Ultra BR Training Lightweight Running shoes,Nike Wmns Air Vapormax Flyknit 2 II Black Multi-color shoes 942843-015 Sz 12 NWOB,Nike WMNS Dualtone Racer Woven Women Casual shoes sz 8,NIKE SPRINT SISTER METALLIC PREMIUM SNEAKERS WOMEN SHOES 13199-332 SIZE 10 NEW,Nike Air Max Sequent 3 Womens 908993-601 Pink New Multiple Sizes,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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NIKE Womens Nike Odyssey React AO9820-010 BLACK BLACK-BLACK Womens Size 9, Facebook
NIKE Women Zoom All Out Low 2 AJ0036-100 White Off White Size 8.5, Pinterest

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Nike Dunk Sky Hi Sneakerboot,NIKE LADIES UK 6 EU 40 IVORY LIGHT BONE CLASSIC CORTEZ NYLON TRAINERS, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike WMNS Air Huarache Run 634835-302 Washed Teal Rio White WMs SIZE 6.5-7, The ability to book an appointment easily and seamlessly straight from your website.
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NIKE Womens Nike Free Tr Flyknit 3 942887-001 BLACK WHITE-DARK GREY Size 7.5, Links to your social media pages to build your online following.


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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.


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With the Nike Womens Roshe Two Br Low Top Lace Up Running Sneaker,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Shoe Size: UK 6/EU 38.5/US 8 Main Colour: White
Style: High Top EAN:


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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Nike Womens Air Zoom Pegasus 34 Sz 11 Athletic Running shoes bluee Pink 880560 NIB,

NIKE WMNS Blazer Mid Prm AV9375 012 Black Black-Wheat gold SAMPLE - NEW - Size 7,Nike women Fitness-Und Tempo Libero shoes Wmns Air Max Trax Magenta,Nike Roshe Two Womens 844931-006 Black Lava Grey Textile Running shoes Size 8,Nike Shox Gravity AQ8554-001 Women's US 8 Brand New in Box,Nike W Air Max 98 Premium Leopard Animal Print BV1978-200 Women's Size 7.5,Nike Womens Air Max Thea Pinnacle Running Trainers 839611 Sneakers shoes 001,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Nike Women's Air Max 1 SE size 6 6.5 HOT PINK Green ghost 881101 300,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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NIKE Women's Classic Cortez Leather SE Casual shoes 902854 400 SIZE 6.5 NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE KAISHI 2.0 BLACK WHITE TRAINERS GS RUNNING FASHION TRAINERS,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Nike Dunk Sky Hi City QS Paris Hidden Wedge Sz 8,NIKE Flyknit Trainer Chukka FSB Black Reflective Anthracite 6.5 805093 RARE,NIKE W Air Max 97 Ul '17 Prm AO2325-001 LIGHT PUMICE Size 6,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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NIKE FREE 5.0 TR FIT 5 Womens (Black White Grey) Crossfit,Current specials and promotions
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Nike Men's Air Zoom Winflo 5 Running shoes, Black White-Anthracite, 12,

NIKE WMNS BLAZER MID “BLACK HISTORY MONTH” 521300-090 Fog Size 6-11 Free Ship, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Nike Benassi Duo Ultra Slide Womens Style 819717 BLACK WHITE Womens Size 8,Nike Wmns Air Huarache City Low PRM Burnt orange Terra bluesh Women AO3140-200,Nike Free RN 2018 Womens 942837-500 Plum Chalk True Berry Running shoes Size 8,NIKE FREE 5.0 SHIELD ID BLACK RED TRAINERS 38 UK 4.5 US 7,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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