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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Air VaporMax Flyknit 3.0 2019 Womens all black Running Trainers shoes,Nike Benassi Duo Ultra Slide Womens Style 819717 BLACK WHITE Womens Size 7,Nike Air Zoom Pegasus 34 (W) Running shoes Women’s Size 12 Wide 880561 406 NIB,Nike Dualtone Racer UK 5 Light Bone White Dark Grey 917682004,NIKE SHOX GRAVITY Women's shoes AQ8554 700 METALLIC gold Wmn Sz 7,
Nike Roshe One Womens 844994-303 Fiberglass White Mesh Running shoes Size 11,Nike Womens Athletic shoes Volt Black White Pink Pow 7 US 5 UK,Nike Wmns Air Max 95 Lx shoes gold Women,
Nike Roche - Women's 7.5,NIKE WOMENS MD RUNNER 2,CORAL STARDUST WHITE,SIZE 5,Nike Womens Air Vapormax Flyknit Moc Triple Black AA4155-004 Size 11,Nike Rosherun Stampa Sneaker shoes Stivali Roshe Run 599432-561 Free 5.0 4.0,Nike Free 5.0 Tr Fit 5 Breathe White Fuchsia Women Runinng 718932 101 shoes Sz 6,Nike Classic Cortez Premium AR5696 003 Light Bone Canteen Women's shoes Sz 6,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Revolution 4 Womens 908999-001 Black White Grey Mesh Running shoes Size 10, Facebook
Nike Air Max Thea shoes de Gs Sport Loisir Baskets women Imprimé,Nike Air Zoom Mariah FK Racer PRM String BlkWhite Solar Red (917658 200) Women's, Twitter
NIKE Womens Nike Tanjun 812655-102 WHITE PARTICLE pink Womens Size 8, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE Women's Flex 7 Cross Trainer, White Metallic Silver-Pure Platinum 6 (B M),
Nike Air Vapormax Flyknit 2 II Pink Blast orange Running shoes 942842-008,Nike Womens Air Max 95 Running shoes 307960-303,Nike Womens Air Max 270 Flyknit Moon Red Navy (US 9) 250,Nike Dart 10 X Running Cross Training Workout bluee Mesh Sneakers shoes Womens 6,
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Nike Free 5.0 TR Fit 5 Womens 704674-010 Platinum bluee Training shoes Size 7,
Nike WMNS SF AF1 MID AA3966-100 W Special Forces Air Force 1Ivory Mars Stone 9,Nike Dual-Tone Racer Size 9 Black White Dark-Grey,Nike Dual Racer Womens Size US 8.5 And Eur 40 Pre Owned, Good (no Box),NIKE Womens Dunk Sky Milan 598216-200 shoes Brown Size 7.5 (No box).,NIKE FREE RN 2018 WOMEN'S RUNNING SHOES GUAVA ICE RUST PINK SAIL PINK TINT 8,NIKE FREE 5.0 ID YELLOW TRAINERS 40 UK 6 US 8.5,
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Nike Women's Air Huarache City Low Running shoes AH6804-006 Desert Sand SIZE 7,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE LEBRON XVI BASKETBALL SHOES TEAM RED LEOPARD AQ2465-601 SIZE 6 Y WMNS 7.5,Nike Wmns Air Span II - Desert Sand Summit White - Mica Green, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Wmns Roshe LD-1000 ONE KJCRD NSW Womens Running shoes Sneakers Pick 1, Nike Revolution 4 Womens Style 908999 Pure Platinum Sunset Pulse Size 11,Nike pour women Air Huarache Run size 4 BASKETS SPORT NEUF,Nike Air Presto Ultra Si Womens Style 917694 Mushroom Size 6,.
NIKE Women's Flex 2016 Rn Running shoes 6.5 B(M) US, The ability to book an appointment easily and seamlessly straight from your website.
NIKE Womens Nike Downshifter 8 908994-005 LIGHT CARBON Size 9, NIKE Womens Nike Free Rn Flyknit 2018 942839-001 BLACK WHITE Womens Size 8,NIKE FREE 5.0 TR FIT 5 JOHANNA BLACK CARGO KHAKI SIZE WOMEN'S 7,Nike Air Max Zero SI Uk 5 White and Wolf Grey Bnib ladies women's 881173 100,Nike Odyssey React Size 9.5 M (B) EU 41 Women's Running shoes Silver AO9820-009,.
Nike Women blazer mid metallic Sneaker shoe free ship BNIB AV8437-500 O32219, Links to your social media pages to build your online following.
Nike Air Max Thea SE Metallic,
NIKE WOMEN'S AIR HUARACHE RUN LT ARMORY blue LT AMURE WHT 634835 407 SIZE 6.5,Nike Frauen Free Rn Cmtr 2017 Prem Low & Mid Tops Sportschuhe Laufschuhe Beige G,Nike Women's Air Huarache Run SE Running shoes Metallic Silver Matte 859429-002,Nike Womens Blazer Low Le Trainers Aa3961 Sneakers shoes 102,Nike Air Rift BR Breathe Women's Trainers orange White Pink 848386-800 SZ US 10,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Air Vapormax 2019 (RedBlk) Running Athletic -Women,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Nike Women's Lunarepic Fyknit SZ 7.5 (818677-301) Jade Running Trainers,NIKE TANJUN WHITE BLACK ROSHE ONE RUN TWO RUNNING WALKING CASUAL US WOMEN SIZE,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike Revolution 3 Black Grey White Women's Running shoes NEW,Nike Roshe Run Metric Black Women's Size 9.5 10,NIKE WMNS Air Max Plus Se Womens 862201-007 Size 9.5,Nike Black On Black Glitter Huaraches 5.5 EUC,Nike Women's Air Zoom Vapor X HC tennis shoes AA8027-801 Tangerine Tint 140,Nike Flex Supreme TR5 Women's Training Sneaker 852467-009 Pure Platinum Sz 10,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Women's Air Force 1 Black Swan 2009 Polka Dot White Patent AF1 315186-013,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Air Max Thea Womens Black White Running Training shoes 599409-028,NIKE WMNS AIR VAPORMAX PLUS “CREAMSICLE”-NO BOX TOP-SZ US WMNS 9.5 AO4550 005,Nike Shox Running shoes Womens Size 7.5 Cross Training Sneakers Pink,Nike Wmns Air Max 97 SE Gr 40 white NEU SCHUHE,Nike W Air Max 1 Ultra SW QS White And Silver Size 8.5 Serena Rare Tennis,NIKE Women's Lunarepic Flyknit Running shoes White 7.5 B(M) US,
Nike Free Tr 8 Sz 10.5 Mens Cross Training Black Black-Black shoes,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE AIR MAX THEA PREMIUM.. STEALTH GREY PLATINUM.. FAST SHIPPING,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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NIKE FREE RN 2018 WOMEN's RUNNING KNIT BLACK - ANTHRACITE AUTHENTIC NEW IN BOX,Nike Free 5.0 Ladies Girls Size 4,Nike Runallday Running shoes Ladies UK 7 US 9.5 EUR 41 CM 26.5 REF 176,Nike Wmns Classic Cortez SE 902856-001 Black White UK4.5 EU38 US7,Nike Womens Air Max 1 se Low Top Lace Up Running Sneaker,Nike JORDAN ECLIPSE BG 724042-614 red mod. 724042-614,.
Nike Wmns Air Max 95 Sail Sail-FossilUK size 5.5 EUR 39,Nike Air Mix Down 2 White Leather Cheerleading Dance shoes NWOB 519933-100,NIKE Men's Zoom Strike Running shoes,NIKE WOMEN'S AIR MAX THEA KJCRD RUNNING SHOES BLACK MAIZE WHITE 718646 004,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE AIR MAX TAILWIND 8 blueE GYM RUNNING TRANING SHOES SNEAKERS WOMENS SIZE 11,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Internationalist JACQUARD Winter Womens shoes 859544-001, Size 9,
Nike Dual Fusion X Womens Running shoes us. size 6 uk 3.5 purple black,NIKE AIR MAX TN NAVY orange JUNIOR,NIKE FREE RUN ID TRAINER MIDNIGHT NAVY gold SIZE WOMEN'S 8.5,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Wmns Classic Cortez PREM Guava Ice White Gum Women Casual shoes 905614-801, Nike Womens Air Zoom Fitness Reflective Trainers UK 6, EUR 40, US 8.5,NIKE WOMEN FREE RUN + 2 BRIGHT MANGO SAIL ACTION RED 443816 806 NIB SZ 11.5 & 12,
Nike Womens Huarache Run Ultra BR Trainers 833292 001 Sneakers shoes,Current specials and promotions
Nike Women's Air Max Correlate Running Trainers, 511417 136 Size 9.5 NWB,Nike Wmns Blazer City Low LX Big Logo Guava Ice Women Lifestyle shoes AV2253-800,,NIKE Women AIR MAX ERA Platinum Size 5,Nike Benassi Duo Ultra Slide Womens Style 819717 WHITE Size 7,
Nike Fast EXP-Z07 Women's purple Black White Clear Emerald Q9951500,NIKE DARWIN WOMEN'S TRAINERS SIZE UK 5.5 (EUR 39) 819959-004,Nike Training Lift Run Jump Cut 10.5,Nike Wmns Internationalist - Sepia Stone Sail - Sand - Gum Light Brown,NIKE HURACHE ALOHA RUN PRINT - BLACK, SZ 7.5,
Nike Air Presto Ultra SI Running shoes Sneakers Mushroom Deadly Pink Black New,Nike Free RN 2017 Womens 880840-602 Red Wine Black Knit Running shoes Size 9,Nike Metcon DSX Flyknit 2 Women's shoes Crossfit Training shoes Oreo 924595-003,
Nike Womens Air Huarache Run Ultra SE Running shoes 859516-602 sz 10 Wine,Nike Metcon 1 Training Sneakers Black White Size 8.5,Nike Cortez Heather Casual Women's shoes Size,Nike WMNS Roshe One Winter “Christmas Sweater” UNIVERSITY RED UK 3 EU 36 US 5.5,.
Nike Women Air Zoom Structure 21 Shield Running shoes 907323-400 US5.5-8.5 04',
Nike Air Max Thea Ultra Flyknit Women's Trainers Size Uk 4.5,5,6.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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