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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Nike Womens Juvenate Prm Low Top Lace Up Running Sneaker,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Nike Classic Cortez SE Women’s shoes 902856-204 Diffused Taupe Metallic gold US 8,NIKE WMNS Air Max 1 Ultra Moire shoes Trainers 704995-501, UK 5, UK4.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the NIKE METCON 4 Women Training shoes Size US 12 Black Metallic Silver 924593-001,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Material: Synthetic MPN:


Lining: Textile Style: Running Shoes
Sole: Rubber Product Line: Nike Air Max
Main Colour: black anthracite 001

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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NIKE Tanjun Womens Running Athletic Training shoes White Navy 812655 103 SZ 8.5,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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NIKE ROSHE RUN PRINT WOLF GREY RED VELVET-VOLT WOMEN'S RUNNING SHOES SIZE 11 US,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike W AF1 EXPLORER XX Women’s Size-10, Off White Light Silver (AO1524 100),. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

NIKE Women's Flex 2017 RN Running shoes 898457 018 SIZE US 9 M EUR 42.5 NEW,

Nike Air Zoom Pegasus 33 Women's Athletic shoes 831356 403 Size 12,Nike Womens Air Max 90 Pinnacle Running Trainers 839612 002 Sneakers shoes,Nike Women's Air Max 95 Running shoes Cargo Khaki Green Size 6 (307960-303),

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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NIKE WOMENS SOCK DART SZ 5 BARLEY VOLT WHITE 848475 701,Current specials and promotions
Nike Wmns Free TR Flyknit 2 II Pure Platinum Women Training shoes 904658-009,Nike Roshe Run One Premium Metallic Pink Bronze pink gold Running shoes Size 10,,Nike Women's Air Presto Running shoes,Nike Roshe Two Hi Flyknit blue WMNS Gr. 37,38,39,40 NEU & OVP Winterstiefel,

NIKE Womens Size 5.5 Dunk Sky Hi Essential Black Gum Black White 644877 011,Nike WMNS Air Max Plus LX Gunsmoke Size 8 AH6788 001,NIKE Womens Air Max Plus Womens Av8424-600 Size 8,NIKE FREE 5.0 TR FIT 4 Womens (Black Ivory Ash Volt) Crossfit,Nike womens roshe 2.0 Size 10,

NIKE SPRINT SISTER METALLIC PREMIUM SNEAKERS WOMEN SHOES 13199-332 SIZE 10 NEW,NIKE Women's Fs Lite 2 Running shoes,Nike Women's Air Zoom Structure 19 shoes 806584 001 Black White Size 11,
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Nike SF AF1, Air Force 1, Black Olive, Sz 10 Sz 10.5, New in box FREE SHIPPING,

NIKE FREE TR FLYKNIT WOMEN'S SIZE 8.5 NEW BOX BRIGHT CRIMSON 718785 600, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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