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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Court Royale Particle pink Pink Gum Women shoes Sneakers 749867-600 Size 8,Nike Rosherun Flyknit Sneaker shoes Bottes Roshe Exécuter 677243-601 Free,NIKE Women's Size 8 Flex Experience 7 Running shoes 908996 401 PALE blueE,Nike Women Flex Fit Trainer 8.5 - B20,.
Nike Internationalist Size UK 3 EU 36 US 5.5 828407-003,Nike Flyknit Zoom Agility Running Women's shoes Size 7.5,NIKE WMNS Air VaporMax FlyKnit 849557-007 Black Wine (WOMEN'S 11) NO LID,NIKE WOMEN'S LF1 DUCKBOOT BLACK SNEAKER AA0283 001 SIZE 8.5,Nike iD Air Huarache Women's shoes RED OCTOBER Size 11.5 ( 777331 972 ),Nike Wild Trail womens trainers shoes 643074 022 uk 5 eu 38.5 us 7.5 NEW+BOX,.
Nike Women's Roshe Two Flyknit Running shoes,
Nike Shox Turbo NZ Premium Women 8 shoes Green n gold Reflective 501524-024,NIKE WOMENS DUALTONE RACER SZ 5 RUNNING CARGO KHAKI MEDIUM OLIVE 917682 303,Nike Free OG' 14 BR Women's shoes Size 11,Nike Womens Air max Ultra 2.0 Low Top Lace Up Running Sneaker, White, Size 9.5,
Nike Wmns Air Zoom Pegasus 34 Black White Women Running shoes Sneaker 880560-001,Nike Frauen Air Max Premiere Run Low & Mid Tops Schnuersenkel Laufschuhe blue Gr,Nike Free RN Motion Flyknit Black White Volt Women's Sz 6.5 Running shoes NEW,Nike Studio Wrap 3 Women's Training shoes Dance Yoga Light Magenta 684861 500,Nike Air Presto Premium PRM Beautiful X Powerful Size 9 Mens 878071-002 Triple B,
NIKE WOMENS AIR MAX 1 ULTRA 2.0 SI 881103-100 SZ US W 8.5 UK 6 EUR 40,NIKE LUNAR FOREVER 3 women's Running shoes sneakers sz 5.5 NWT,Nike Roshe One Port Wine Metallic Mahogany Running Womens shoes 844994-602,
Nike Free TR 7 Womens Running Gym Training shoes Black White Multiple Sizes,Nike Roshe One Flyknit Voltage Green White-Lucid Green 704927-305 Womens SZ 7.5,Nike Dual Fusion TR Training shoes Black bluee (Women),NIKE Women's Air Max 1 LX (Just Do It),Nike Air Max Sequent 3 Womens Athletic shoes Pure Platinum Black-White 11 US ,Nike Air Max Thea Print Women's shoes bluee Spark Green Glow 599408-405,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Air More Uptemo UK 9.5 - Eur 44.5 - 917593 001, Facebook
NIKE FLEX Women TRAINER 5 PRINT Sport Fuchsia Size 7.0,NIKE WOMEN'S FREE 4.0 PRINT MULTIPLE SIZES NEW BOX EMERALD BLACK PINK 729515 300, Twitter
NIKE FREE RUN 2 GS SCHUHE LAUFSCHUHE SNEAKER 443742-033 BLACK WHITE 3 4.0 5.0, Pinterest
Nike Air Max Thea Premium Women's shoes Sneakers Mahogany 616723-900,Nike Free TR 8 Burgundy Crush Print Maroon Womens Training Workout 2018 ALL NEW,Nike Women’s Loden Lifestyle Sneakers Fresh Mint White 896298-300 Women’s US 11,
NIKE WOMENS EPIC REACT FLYKNIT BLACK RUNNING SHOES,Nike Sf Air Force 1 Mid Womens Style Aa3966 Vast Grey Vast Grey Size 5.5,NIKE AIR MAX THEA J UK 8 EU 42.5 WOMENS TRAINERS BEIGE gold AJ2010-001,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE W SF AF1 PRM SE PORT WINE + TOTE BAG SIZE UK 5 US 8 EUR 39 AJ0963 600,
Nike Air Max Torch 4 Platinum pink gold Women Running shoes-Assorted Sizes NWB,Nike Women's Air Zoom Pegasus 34 Pink Running shoes Multiple Size NIB,Nike Wmns Air Span II AH6800-004 US 5.5 - 8,Nike ladies size 5 black athletic shoes,
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Nike Womens Juvenate Prm Low Top Lace Up Running Sneaker,
Nike Womens Free Transform Flyknit - UK 7 (EUR 41) -New 833410 401,Nike Flex Contact Womens 908995-006 Wolf Grey pink gold Running shoes Size 8.5,NIKE Womens Nike Air Zoom Accurate 909734-001 BLACK Size 5,Nike W Air Zoom Structure 22 AA1640800 pink halfshoes,Nike Womens Blazer Mid Rebel BQ4022-700 Yellow orange Summit White SZ 9,NIKE Women's CK Racer Running shoes 916792 602 Size 7 Retail 80 New,
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Nike Metcon 3 Vintage Green Bone 849807-301 Training shoes WMNS Sz 15 Men Sz 13.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Classic Cortez SE Women’s shoes 902856-204 Diffused Taupe Metallic gold US 8,NIKE WMNS Air Max 1 Ultra Moire shoes Trainers 704995-501, UK 5, UK4.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Womens Size 6 Air Max 1 Ultra Premium Jacquard Grey Athletic Running shoes, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE METCON 4 Women Training shoes Size US 12 Black Metallic Silver 924593-001,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Womens Free RN CMTR Running Trainers 831511 300 Sneakers shoes,
Nike Women's Free 5.0 TR Fit 5 Training shoes,Nike Wmns Air Force 1 '07 PRM Particle pink Port Wine Pink 616725-602 New Size 7,Nike womens internationalist KJCRD trainers 718671 002 sneakers shoes CLEARANCE,NIKE SHOX GRAVITY RUNNING LOW SNEAKERS WOMEN SHOES CLOUD AQ8554-100 SIZE 7 NEW,Nike Women's Tennis Classic Ultra LOTC QS Sz10.5 NEW 860589 600 Look of the City,Nike Women's in-Season 7 Print, Atmosphere Grey Metallic Bronze 8.5 U.S,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike W LF1 Flyknit Workboot Medium Olive Medium Olive 860558-200 Women's,NIKE WMNS AIR FORCE 1 JESTER LO-NO BOX LID-SZ WMNS 6.5 BQ3163 002 RETAIL 110,Nike Frauen Air Zoom Structure 20 Low & Mid Tops Schnuersenkel Laufschuhe grey G,Nike Air Vapormax Flyknit Wmns 9.5 Triple Black 899472-003 Comme Des Garcons,Nike Women's Flex 2015 Run Pure Platinum MTLC HMTT-VLTG GRN-HY USA 11.5 UK 9,Nike Air Max Soldier V 5 TB Lebron Basketball White Red Sneakers shoes Womens 6,
NIKE Tanjun Womens Running Athletic Training shoes White Navy 812655 103 SZ 8.5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Roshe run print Women's Running shoes size 6 Youth = 7.5 Women,NIKE Womens Nike Free Rn Running 2018 Sun AH5208-800 SEA CORAL Size 7.5,NIKE WOMENS AIR FORCE 1 AF1 ULTRA FORCE MID WHITE Sz 6-10.5 654851-100,Nike Free Focus Flyknit 2 Womens Training shoes Pink White 880630 601 Size 6.5,Nike Womens Dualtone Racer Low Top Lace Up Running, Solar Red Black, Size 6.5,NIKE Womens Nike Zoom Hyperace 2 AA0286-001 BLACK WHITE Womens Size 8,.
NIKE Womens Nike Tanjun 812655-606 SHEEN WHITE-SHEEN Womens Size 7.5,Nike Lunarstelos GS Anthracite Silver Kids Women Running shoes Sneaker 844969-001,NIKE Womens Hyperdunk 2017 Tb 897813-600 UNIVERSITY RED Size 5,Nike Women Huarache Drift Big Kids Running shoes Black 943344-002 US5.5-8.5 04', Nike NEW Womens Free RN 2 Chlorine bluee Off White shoes 880840-400 sz 7 100,NIKE Tanjun Womens Running shoes Multi Sizes Neo Turquoise bluee Mesh 812655 405,Nike Womens Flex Experience 5 Running shoes (9 B(M) US, WOLF GREY RACER blueE-...,Nike Air Zoom Strong 2 Metallic Women's Training shoes Size 10.5 Style 922876,Nike WMNS Air Vapormax String Chrome Used bluesh Sunset Glow Grey 849557-202,Nike Air Zoom Pegasus 34 Women's Ladies Running shoes Training Gym UK 3 EUR 6,,NIKE AIR MAX ST GS 103 shoes boy women's men's sports sneakers gym,.
NIKE ROSHE RUN PRINT WOLF GREY RED VELVET-VOLT WOMEN'S RUNNING SHOES SIZE 11 US,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Women's size 6.5m Wild Trail tennis trail running shoes --Brand new--,Nike Air Python Ladies Trainers Size 3.5 UK White.,Nike Tennis Classic Leather Premium Leather Ladies shoes White Gym shoes New,NIKE LEBRON XVI BASKETBALL SHOES TEAM RED LEOPARD AQ2465-601 SIZE 6.5 Y WMNS 8,Nike Womens Free TR 6 Print Training shoes Black Total Crimson - White 83342...,NIKE ROSHE RUN 3 4 5 6 7 8 9 10 11 12 4.5 5.5 9.5 PALM TREES QS 511882-016 RARE,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike W AF1 EXPLORER XX Women’s Size-10, Off White Light Silver (AO1524 100),. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
NIKE Women's Flex 2017 RN Running shoes 898457 018 SIZE US 9 M EUR 42.5 NEW,
Nike Air Zoom Pegasus 33 Women's Athletic shoes 831356 403 Size 12,Nike Womens Air Max 90 Pinnacle Running Trainers 839612 002 Sneakers shoes,Nike Women's Air Max 95 Running shoes Cargo Khaki Green Size 6 (307960-303),
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE WOMENS SOCK DART SZ 5 BARLEY VOLT WHITE 848475 701,Current specials and promotions
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NIKE Womens Size 5.5 Dunk Sky Hi Essential Black Gum Black White 644877 011,Nike WMNS Air Max Plus LX Gunsmoke Size 8 AH6788 001,NIKE Womens Air Max Plus Womens Av8424-600 Size 8,NIKE FREE 5.0 TR FIT 4 Womens (Black Ivory Ash Volt) Crossfit,Nike womens roshe 2.0 Size 10,
NIKE SPRINT SISTER METALLIC PREMIUM SNEAKERS WOMEN SHOES 13199-332 SIZE 10 NEW,NIKE Women's Fs Lite 2 Running shoes,Nike Women's Air Zoom Structure 19 shoes 806584 001 Black White Size 11,
Nike SF AF1 Air Force 1 SE Premium Port Wine Space bluee AJ0963-600 SZ 9,Nike Air Presto JCRD PRM Women's 885020-001 Size 11 Brand New,NIKE HUARACHE RUN (GS) ALL BLACK SZ 4Y-WOMENS SZ 5.5,Nike Roshe Two Flyknit Hi 861708-001 Black Dark Grey Wmn Sz 8 Boots,.
Nike SF AF1, Air Force 1, Black Olive, Sz 10 Sz 10.5, New in box FREE SHIPPING,
NIKE FREE TR FLYKNIT WOMEN'S SIZE 8.5 NEW BOX BRIGHT CRIMSON 718785 600, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Nike Women' Air Huarache City Bleached Aqua Women's shoes Size 5.5 AH6787 400,NIKE Womens Air Max 95 PRM Trainers Grey (807443-011),NIKE Womens Roshe G AA1851-002 BLACK WHITE Womens Size 6.5,Nike Downshifter 7 Womens Training shoes (B) (006) BUY NOW,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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