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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Air Zoom Ultra React HC Women's Size 9 Red Tennis shoes 859718-602,Nike Lunarsolo Pure Platinum Grey Running shoes Men's Size 9.5,NIKE WOMENS AIR MAX 1 ESSENTIAL SNEAKERS LIGHT BONE BRIGADE blueE SAIL 599820 019,Nike Womens Blazer Low Sd Trainers Aa3962 Sneakers shoes 002,NIKE AIR MAX THEA ULTRA FLYKNIT WOMENS TRAINERS SNEAKERS SHOES UK 7,5 Eur 42,NIKE Lunarcharge Essential shoes Sneakers 923620 405 110, Sz 7.5, NIB,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Nike Free TR Flyknit 718785 002 wmns trainers shoes uk 6.5 eu 40.5 us 9 NEW+BOX,NIKE WMNS SF AIR FORCE 1 SE PRM PORT WINE Size 11 AJ0963 600 Port Wine,Nike Air Max Thea SE Metallic Silver 861674-001 Special Edition Women Size 8,NIKE Womens Nike Flex 2018 Rn AA7408-100 WHITE BLACK-COOL GREY Womens Size 11,
Make sure you utilize all the big social media platforms such as:
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Nike W Lunarepic Low Flyknit Left Foot With Discoloration Women shoes 843765-002, Facebook
Nike Wmns Free RN Flyknit 831070001 black halfshoes,NIKE WOMENS AIR MAX 1 PREMIUM BLACK METALLIC HEMATITE 454746 005 SZ 6, Twitter
Nike Womens Air Max Thea Ultra Flyknit FK UK 4 Black White Oreo 881175001, Pinterest
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NIKE W SF AF1 SPECIAL FIELD AIR FORCE MID gold FLAX GUM WMNS AA3966-700 NEW 2018,Nike Womens Roshe Two Trainers Lightweight Bordeaux Burgundy shoes SALE,NIKE ROSHE LD-1000 BLACK SUMMIT WHITE TEAM orange WMN SZ 8.5 819843-005,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE FREE TR 6 WOLF GREY WHITE HYPER TURQ GHOST GREEN- SZ 9 (833413-003) WOMEN'S,
Nike Womens Blazer Low Se PRM Trainers Aa1557 Sneakers shoes,Nike Wmns Air Zoom Pegasus 33 831356-313 Size 9.5 UK,Nike Air Zoom Structure 19 Flash Running shoes Womens US Size 7.5 B Purple,NIKE WOMEN 95 OG 307960-016 BLACK SNEAKERS,
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NIKE Women's SF AF1 Mid, Vast Grey SIZE 8,
Nike womens flex trainer 3 running trainers 580374 104 sneakers shoes,Nike Free 5.0 TR 6 wmns trainers shoes 833413 002 uk 4 eu 37.5 us 6.5 NEW+BOX,Nike Nikelab Air Max Thea Mid Pinnacle Boots 861659-001 Size UK 6 Black Leather,Nike Dunk Low Pink Ice linen-varsity Maize Size 5Y,NIKE W AIR HUARACHE RUN ULTRA 819151-008 WMS 7,Nike Women's Air Huarache Run PRM shoes Python Kahki Dark Stucco 683818-302 NEW,
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Nike Womens Free RN 2018 Running shoes 942837 402 Size 7.5 Aluminum bluee NIB,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Womens Athletic shoes Obsdn Rflct Slvr Grn Glw Blk 10.5 US 8.5 UK,Nike Women's Air Zoom Structure 20 Running shoes 849577-004 Marathon Trainers, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Free Inneva Lab Women'sTEAL GREEN UK 6 _ 6.5 EU 40 _ 40.5 813069 330, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike SB Zoom Canvas Stefan Janoski Sky gold Vivid Sky Sz 6 855628-447,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|Main Colour:||Flower Print||Modified Item:||No|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Free RN Flyknit WMNS black white Gr. 38,39,40,41 NEU & OVP,
NIKE iD WOMEN MERCURIAL SOCCER CLEATS blueE-GREEN SZ 8,Nike Metcon 3 III Women's Size 6.5 Crossfit Training shoes Pink Berry 849807-005,Nike Air Max Thea Womens Black White Athletic Training shoes 599409-028 SZ 6.5,NIKE WMNS SF AIR FORCE 1 HIGH 'LIGHT BONE' - SIZE US 10 - NEW IN BOX,Nike Classic Cortez Womens White Black Leather & Synthetic Trainers,Nike Air Zoom Pegasus 34 Port Wine Pink 880560 603 Women's Running shoes Sz 8.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Air Max Zero Tokyo Bloom Lotc Limited Edition Women Size 7(38),Nike WOMENS Air Pegasus 89 PRM Premium White shoes 844889-100 Size 9.5,Nike Force Sky High 629746-001 Black Anthracite Hidden Wedge Women's Size 8.5,Nike Women's Dual Fusion TR 3 Cross Trainer,Nike Lunarepic Flyknit Running Women Electric bluee US 7.5 UK 5.5,NIKE LAVADOME lll ACG SNEAKERS WOMEN SHOES KHAKI 108035-271 SIZE 8.5 NEW,
Nike Air Zoom LWP `16 JCRD KJ Kim Jones Nikelab 878224-111 Eur_38.5+39+40.5+42,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Free RN 2018 Black Anthracite Women's Limited Stock All Sizes,NIKE WMNS AIR MAX 95 SE AH8697-002 PURE PLATINUM WHITE BIO BEIGE METALLIC SILVER,Nike Air Max Thea SE womens trainers shoes 861674 901 uk 4.5 eu 38 us 7 NEW+BOX,Nike Blazer Mid Vintage Suede Black AV9376-001 Men’s 8 Women’s 9.5,Nike Lunarsolo Women's Running shoes AA4080-012 US6-9 07',Nike Wmns Air Max 95 OG Women Sz 8 Sail Guava Ice Lifestyle Sneakers 307960-111,.
Nike Roshe One Premium Suede Women's Casual Walking shoes in Midnight Navy,Nike Womens Free 4.0 Flyknit Bright Crimson Running shoes Size 11 US,Nike Dunk Sky Hi Force Jordan Max Air Roshe Free SB US 9 120,Nike La Cortez x Maria Sharapova Womens Classic Premium BV9266 200 Multiple Szs, Nike Women's Air Max Deluxe Women's shoes Size 8.5 Photo bluee Style AQ1272 401,NIKE Womens Hyperdunk 2017 Low Tb 897812-401 MIDNIGHT NAVY Size 5,Nike Womens Air Max Ivo LTR Running Trainers 579770 Sneakers shoes 010,Nike Classic Cortez Sneakers Women's Casual Lifestyle Comfy shoes,Nike Women's Air Max 1 319986-038,NIKE W Roshe Two Flyknit V2 917688-004 BLACK DARK GREY Womens Size 6.5,,NIKE CLASSIC CORTEZ SE DIFFUSED TAUPE gold RUNNING SHOES 902856 204 SIZE 6.5,.
Nike Womens Free RN Distance LE Running Trainers 849663 004 Sneakers shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
NIKE Women's Legend React (Youth) Navy orange H9437401 Running shoes,
NIKE Mercurial Vapor XI 11 FG White Royal bluee Red Soccer Cleats NEW Womens 10,Nike Blazer Low PRM Premium- Womens Size UK 6 EUR 40 Trainers 454471-101.,NIKE WOMENS SF AF1 AIR FORCE 1 HIGH SZ 9.5 LIGHT BONE SPECIAL FIELD 857872 004,Nike Women's Air Force 1 Sage High White 8W,NIKE WOMENS FREE RN BLACK WHITE SHOES 2018 FREE POST AUSTRALIA,Nike Hyperdunk 2017 Womens Size 5.5 Black White Silver Basketball shoes,.
NIKE SHOX NZ WHITE GREY CRANBERRY WOMENS SZ 6.5,Nike Studio Wrap 3 Women's Training shoes Black 684861 001 (size XS),Nike women's Free RN Distance running shoes sneakers Black White Volt size 6,Nike Wmns Free 4.0 Flyknit Multicolor Barefoot Running US_6.5 Eur_ 37.5,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Niebieskie Wmns Air Max Invigor Br 441,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Dualtone Racer Womens Athletic shoes Light Bone White-dark Grey-black 6 US,
NIKE Womens Nike Downshifter 7 852466-100 WHITE PURE PLATINUM Womens Size 11,Nike WMNS Dunk Sky High City FW QS Milan Fashion Week New York Paris,Nike Women's EXP-X14 Terra bluesh White Light Bone AO3170 200 Size 5.5,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Free Transform FlyKnit Women's Trainers (Size 8) Black Grey 833410-001, NIKE AIR MAX SIZE 6 WOMEN'S RUNNING (806772 800) Barely Used,Nike Women's Air VaporMax Flyknit 2 Size 8.5 Dark Grey Chrome 942843-013,
Nike Air Max Thea JCRD PRM (807385-700),Current specials and promotions
Nike Womens Presto Fly Se Womens Running Trainers 910570 Sneakers shoes 102,NIKE WMNS AIR MAX 90 325213 801 TURNSCHUHE SNEAKER PREMIUM NEW GROSSE 36,5-41,,Nike Women's Classic Cortez Prem shoes White Red Crush 905614-103 Size 8.5,Nike Women's Free RN Flyknit 2017 Atmosphere Grey 880844 007 Size 12,
Nike Free Rn 2017 Ladies Running Trainers UK 6 US 8.5 EUR 40 CM 25.5 REF 4417,NIKE FLYKNIT MAX BLACK SUMMIT WHITE GHOST GREEN WMN SZ 11 620659-007,Nike Classic Cortez Nylon Womens 749864-606 Coral Stardust White shoes Size 6,Nike Shox Honey Oat Suede Mesh Running shoes Women's US 8.5M,Nike Flex Experience Course 4 women shoes de Baskets purple white,
NIKE Sneaker WMNS Tanjun Turnschuhe black,NIKE MENS UK 11 EU 46 GREY WHITE NYLON CLASSIC CORTEZ TRAINERS,Nike Womens Roshe Two Hi Flyknit Sneakers 861708-600,
Nike Free Rn Cmtr 2017 Running Women's shoes Size,Nike Womens Air Max 97 Size 8 Pink Barely pink Elemental pink (AR1911-600) New,NIKE W AIR HUARACHE RUN ULTRA orange 819151-600,Nike Air More Uptempo Dark Stucco White Women's 917593 001 Size 9,.
NIKE WOMENS AIR HUARACHE RUN PREMIUM SZ 7 BLACK SAIL DARK GREY SNAKE 683818 013,
NIKE W AIR MAX 98 AH6799-600 woman 97 180 1 93 95 vapormax limited edition pink, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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