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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE WOMEN’s TANJUN Running shoes Sneakers - Black Tennishoes US Size 6.5,Nike Sock Dart SE Special Edition 862412 004 Triple Black Uk Size 5.5,NIKE FREE RN 2018 SUN shoes for women, NEW & AUTHENTIC, US size 9,Nike Air Max Thea Knit Jaquard Women's shoes Sneakers Black bluee 819639-006,Nike Womens Tennis Classic Ultra Flyknit Running Trainers 833860 600 Sneakers,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Free TR Flyknit Women’s Size 8 bluee orange Athletic Training shoes X18-1556, Facebook
Nike Legend React Women's Black White A1626001,Nike Air Zoom Structure 18 Size 4.5 (uk) BNIB, Twitter
Nike Womens Shox Gravity White University Red AQ8554-106 Size 6.5, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Romaleos 3 Weightlifting shoes Size 4.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE Womens Air Force 1 Hi Se 860544-004 BLACK BLACK-GUM MED BROWN-IVORY Size 7,Nike Air Zoom Vapor X, Tennis shoes, bluee 7 No Returns SeeDetails, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Roshe LD-1000 Pink Blast Total Crimson-Sail-Black 819843-601 Womens, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Odyssey React Flyknit 2 Premium White Hype Women's Trainers Limited Stock,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE CORTEZ NYLON TRAINERS PREM - RED blueE SAIL - 882258 600 - UK 5.5, 6,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike LunarEpic Flyknit Shield 849665 300 Womens shoes Green Glow White Size 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Women's Free Rn Ankle-High Running shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Nike Air Zoom Fearless Flyknit Cross Fit Training Volt Black White US_10 Eur 42,Nike Women's Metcon 2 Grey Black-Size 12,Nike Air Max Thea TXT womens trainers 819639 400 uk 4.5 eu 38 us 7 NEW+BOX,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Womens Roshe Two Flyknit UK 4 Black Photo bluee Volt 844929003,Current specials and promotions
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Nike Cortez SE Womens Classic Black Metallic gold Gum Casual shoes 902856-014 NEW,NIKE Womens Nike Free Rn Running 2017 880840-003 BLACK Size 5.5,Nike Women's Air Avenue, Metallic Silver Perfect Pink-White-Natural, 7 Wide,Nike Air Max Thea Trainers UK 4 EUR 37.5 White Black BNIB,Nike Roshe Two Flyknit V2 Womens Running shoes Sz 6,
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Nike Women's Air Force 1 AF1 '07 LX SZ-10 PARTICLE BEIGE 898889 202,Nike Womens Metcon 4 Crossfit Gym Training shoes Black White Size 10.5 9 Mens,NIKE LEATHER RETRO THROW BACK Purple Jordans ATHLETIC WOMENS TENNIS SHOES Sz 8.5,Nike Shox Gravity Womens Running shoes White purple Green AQ8554 105 NEW Sz 8,.
Nike Free 4.0 V4 Running Women's shoes,
Nike womens Lunartempo 2 size 6.5 blueE GREY GAMMA blueE 818098 404, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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