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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Women's Air Zoom Hyperace White Black Volleyball shoes 902367-100 Size 6, Facebook
Nike Women's Air Sockracer Flyknit Ankle-High Running shoes,NIKE Women's CK Racer Running shoes 916792 602 Size 6.5 Retail 80 New, Twitter
Nike Women's Size 8.5 Shox Gravity Running shoes Black AQ8554-001, Pinterest
NIKE PICO 4 PSV shoes GINNASTICA JUNIOR JR BAMBINA GYM SHOES 454477 600,Nike Air Max Thea Prm Casual Women's shoes Size,NIKE Womens Downshifter 7 Black Mtlc Hematite Anthracite Running shoes 8.5 Women,
NIKE W Dualtone Racer Woven AJ8156-201 MOON PARTICLE Womens Size 7,NIKE W Nike Air Huarache City AH6787-005 BARELY GREY CLAY GREEN-SAND Size 7,NIKE WOMEN'S AIR MAX 90 SP SACAI SHOES white wolf grey volt 804550 110,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Women's Lunarhyperworkout Xt+ Ankle-High Training shoes,
Nike Wmns Air Max 1 Grape Clear Emerald Women New 319986-115 Size 7.5,Nike Women's Air Max Thea PRM Mica bluee White Gum 616723-403 Size 5 NEW,Nike WMNS Lunar Sculpt Running Training shoes 100 818062 004 US 9.5 EUR 41 NEW,Nike Air Max Zero Essential GS Kids Women Wmns Running shoes Sneakers Pick 1,
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Nike women's size 7 Roshe Run training shoe hot pink rasphberry white,
Nike Women’s Free Tr 7 Trainers shoes, Purple Berry, Size 7.5 - NEW,Nike Women Juvenate Premium shoes Legion Green 844973-300 - Ships Fast,NIKE AIR VAPORMAX PLUS - WOMEN'S Sheen Metallic gold Summit White Go SE02-261,Nike Women's Free RN 2017 Running shoes Red Black 880840 602 See Sizes NIB,Nike Wmns Classic Cortez Nylon Black 749864011 black halfshoes,Nike Metcon Flyknit 3 Black Matte Silv Women's Trainers Limited Stock All Size,
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NIKE Women's In-Season TR 6, Black White SIZE 8.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Wmns AF1 Upstep PRM LX Air Force 1 Dark Stucco Lux Women shoes AA3964-001,Nike Free RN 2017 GS Run Binary bluee Kids Youth Women Running shoes 904255-403, Easy access to information on all your services, pricing, and any specials you may be currently running.
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NIKE WOMENS SOCK DART SE, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike womens elite textile trainers 586310 004 sneakers shoes,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Women's Air Max Estrea ar5186-200,
Nike Air Max Sequent 3 Women's shoes Size 9 Camo Pack Style AJ0005 101,NIKE FREE RN 2018 WOMENS TRAINERS UK 5.5 WHITE BLACK (AH3451-401) YOUTH RUN,Nike WMNS Tessen Women Casual shoes Pure Platinum White,Nike In Season TR8 PRM AA7774 200 Womens Running shoes Size 7.5 Mauve NIB,NIKE FREE TR FLYKNIT METALLIC SILVER 5.0 SZ. 7,NIKE WOMEN CANVAS SHOES BLACK 631635-010,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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NIKE Women's Free Focus Flyknit 2, Black White-Racer Pink, Size 8 US,Nike Dual Racer Womens Running Trainers 927243 Sneakers shoes 201,Nike Flex Experience RN 7 Womens 908996-006 Black Pink Running shoes Size 6,Nike WMNS Air Max 90 Women Casual shoes Oil Grey Plum Chalk,Nike Air More Money Style AO1749-001 size 7US Pink & Off wht,Nike Metcon 4 White Grey Womens Training shoes (UK 6.5 EU 40.5) AH7453 005,
NIKE Women's Free TR 7 Size 8.5 - White Metallic Silver Running Training shoes,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Womens Ck Racer Low Top Lace Up Running Sneaker, Black, Size 8.0,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Wmns Roshe Two Br Breathe Ladies Sneaker shoes Black One Run 896445-001,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE Womens Dunk Sky Milan 598216-200 shoes Brown Size 7.5 (No box).,Current specials and promotions
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NIKE ROSHE 2 FLYKNIT 365 WOMEN'S RUNNING SHOES(NEW 140VALUE (861706-400)Size 7,Nike Women's NSW Gaiter Boot White Barley Black AA0528 100 Size 6.5US 350,NIKE LADIES UK 3 EU 36 VAPORMAX CS WOLF GREY TRAINERS RARE,NIKE ROSHE ONE FLYKNIT ID SIZE 7 777415-978,Nike Women’s WMNS Air Zoom Pegasus 35 Competition Running shoes, Multicolour ...,
Nike City Trainer 2 Womens AA7775-006 Grey Pink Cross Training shoes Size 7,NIKE Cortez Epic Premium Canvas & Suede Red & White Sneakers NIB U.S 11, UK 8.5,NIKE W Air Huarache City Low Womens Ah6804-005,
Nike Women's Revolution 4 Running shoes Dark Pure Platinum-Cool Grey 7.5 US,Nike Wmns Legend React Running Womens shoes Punch Pink NWOB AA1626-600,Nike Air Womens Suede Sneakers Size 10 (Authentic),Nike Air Tuned 1 TN - Pale Pink & White With University Red - Womens 4-7,.
Nike Women Metcon 3 Dark Grey Ghost Green CrossFit Trainers 849807 003 Sz 12,
Nike Wmns Air Force 1 07 SE PRM AF1 Plum Chalk Women Casual shoes AH6827-500, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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