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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Sportowe Damskie Białe Czarne 44179,Nike Men's Downshifter 7 Running shoes Sz 10.5 Blk Mtlc Hematite 852460 001,Nike Air Max Thea Womens 599409-415 Industrial bluee Mesh Running shoes Size 7.5,Nike Roshe One Sandals Slip on UK5.5 BNIB,Nike Tanjun shoes da women Sneaker shoes da Corsa shoes da Ginnastica,Nike W '18 AF1 Jester XX White University Red Air Force 1 Low Sz 6.5 AO1220-106,.
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Nike Air Zoom Pegasus 34 Women's Running shoes ( Size 6.5) Grey Volt 880560-002,Nike Free Tr Flynkit 2 Training Women's shoes Size,NIKE WMNS REVOLUTION 4 BLACK WHITE ANTHRACITE 908999-001 WOMENS US SIZES,Nike Metcon 4 Cross Training Crossfit Black White shoes Sz 11,
Nike Women's Free RN 2017 Running shoes,Nike Air Max Sequent 3 Premium V Women New Red Running Sneakers AR0255-600 Sz7.5,Nike Air Zoom Pegasus 32 Women's Athletic shoes 749344 600 Size 12,NIKE WOMENS AIR MAX 1 PRM SZ 6 BLACK METALLIC HEMATITE BLACK 454746 005,Nike WMNS AIR Huarache Run PRM TXT Mens Fashion-Sneakers AA0523-001_8.5 - Coo...,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Air Max Thea Size UK 7 EU 41 Medium Olive AT0067-200, Facebook
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Nike Women’s Shox Gravity Size 7 150 “Beauty and the Beast” Rare, Pinterest
NIKE WOMEN'S ROSHE ONE LIGHT OREWOOD BROWN 844994-102 RUNNING SHOES,NIKE Womens Nike Shox Gravity AQ8554-100 WHITE WHITE-WHITE Womens Size 8.5,NIKE TENNIS CLASSIC ULTRA PREMIUM TRAINERS UK 5.5 EU 39 749647-004 POLKA DOTS,
Nike Womens Flex Adapt TR Running Trainers 831579 001 Sneakers shoes,Nike Free Run 5.0 Trainers Running 9 629832 Athletic Gym Sneakers shoes,Nike dual fusion TR 2 womens running trainers 631459 600 sneakers shoes,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Air Presto Ultra Flyknit bluee Volt Athletic shoes (835738-401) Womens Size 8,
NIKE WOMEN'S AIR MAX 97 SE PARTICLE BEIGE METALLIC RED BRONZE AV8198-200 SIZE11,Nike Wmns Roshe One PRM Running shoes Womens NWOB 833928-008,Nike Lunarglide 8 AA8677-406 bluee Black White Womens Cross Training shoes - Size,Nike Women's Air Huarache Run Print Aloha Floral 725076-001 Size 9.5,
Nike Nike Free Run 2017 Womens Gym bluee Running Trainer shoes Size 5.5 6 7 New,Nike Air Max Thea Ultra FK Platino whiteo Uk5 Us7, 5 Eu 38.5 881175 002 women,Nike Wmns Zoom Modairna Booties Breathable 880884-002 Size 4.5 UK,
Nike WMNS Air Max Dia Women Casual shoes Plum Chalk Black,
Nike LunarConverge Womens Size 9.5 Anthracite Pink White Running Training shoes,NIKE Women's Nike Roshe Two Se Casual shoes 881188-001 BLACK Womens Size 8,Nike Air Zoom Pegasus 34 Womens 880560-603 Pink Berry Running shoes Size 7,Nike Air Woven Boot Cargo Khaki Hyper purple Unisex Running Gym Trainers Sneaker,Nike Air Womens Sz 7 Vector Sneakers shoes Sample PA3 Linen Ice Swoosh 310129-241,NIKE KOBE 8 (GS) GREY-PURPLE-BLACK SZ 6.5Y WMNS SZ 8,
Nike Womens Run all day Running shoes 898484-500,Nike Air Zoom Pegasus 34 Light Bone Chrome Women's Running shoes-Asst Sizes NWB,Nike Roshe LD-1000 Pink Blast Total Crimson-Sail-Black 819843-601 Womens,Nike Roshe One Flight Weight 705485008 black halfshoes,Nike Womens Free Rn 2017 Low Top Lace Up Running Sneaker,NIKE AIR TECH CHALLENGE HYBRID Size 41 (8US),
Nike Shox Junior Women's Size 6.5 Black Light bluee Running Sneakers,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Women's Duel Racer Knit Size 6 Black Black-Dark Grey Men's 4.5 New shoes,Nike Shox Women's Pink white grey 040810-QT. Size 10, Easy access to information on all your services, pricing, and any specials you may be currently running.
NIKE SF AIR FORCE MIDS, VINTAGE WINE PARTICLE pink COLORWAY, SIZE 9, NIKE W NIKE AIR MAX 90 ULTRA 2.0 FLYKNITWhite Silver 881109 104,Nike Air Pegasus 89 844888001 black halfshoes,Nike Rosherun HYP Sail Sail-Medium Orewood Brown-Volt 642233-100 Women's SZ 11,.
Nike Air Zoom Women’s US 8.5, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Wmns MD Runner 2 749869500 pink, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE SPORTWEAR PRIMO COURT MID MODERN WOMEN SHOES SKY 61673-400 SIZE 8.5 NEW,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Product Line:||Air Huarache|
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Nike women shoes Nike Air Vapormax Flyknit 2 Alluminio Black Metallic silver,
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Some smart local businesses for salons to partner up with are...
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NIKE ROSHERUN FLYKNIT MULTICOLOR US 6,5-10 air 704927-001 presto print juvenate, Make-up Artists
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Nike Roshe 2 Two Hi Flyknit Sneakerboot Leather Black White US_7 Eur 38,Nike womens roshe LD-1000 trainers 819843 004 sneakers shoes,
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Nike Lab Air Force 1 Low Men's shoes Purple Stardust Sail 905618-500 Size 5,Nike Air Zoom Pegasus 33 Black Anthracite-Cool Grey 831356-001 Womens,Nike wmns Air Max 270 Vast Grey Black Women Running shoes Sneakers AH6789-012,Nike Roshe One Print 844958 100 WHITE BLACK NOTICE ME SNEAKER, Jogging size 8.5,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike Free Run 2017 Womens Size 6.5 Black Anthracite Running Sneakers,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Mayfly Woven Women's Grey TRAINERS SZ UK 5.5 EUR 39 WORN ONCE,
Nike Wmns MD Runner 2 749869001 black halfshoes,Nike Womens Lunarstelos NIB Black bluee and white 844736 009 Run shoes Size 8.5,Nike AIR VISION 917857-401 blue mod. 917857-401,Nike Women's Lunar Apparent Space bluee Ink Cerulean Running shoes 6.5 Women Us,Nike Lunar Force 1 LF1 Flyknit Workboot Womens Uk 3 Eur 36 Black Walking Boots,Nike jordan Spizike women trainers size 5.5 uk multicoloured high tops good cond,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike RN Flyknit Purple Running shoes Women's Size 6.5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Air Max Thea shoes de Gs Sport Loisirs Baskets black pink 814444-001,Nike Air Vapormax Plus Sherbet Women's Sz 5.5 NEW AO4550-004 NOLID 95 97 98 1,NIKE W Air Zoom Mariah Fk Racer AA0521-007 BLACK Size 6.5,Nike Wmns Sz 6 Air Max 97 PRM Sequoia Green Dark Stucco 917646-300, NIKE Women's Air Max Ivo Running shoes,Nike Dunk High Skinny 2009 Multi Red Sparkle Glitter Women 7.5 Athletic Hip EUC,Nike Black & Grey MD Runner Trainers - Size UK 3,Nike Flyknit Zoom Agility trainers sneakers 698616 501 uk 4.5 eu 38 us 7 NEW+BOX,Nike WMNS Free Transform Flyknit Running shoes Trainers 833410 001 US 6.5 US 9,Nike Air Zoom Vomero 13 Womens Running shoes Pink White (922909-600),,Nike Air Zoom Mariah Fk Racer Womens Style Aa0521 Pale Grey Size 5.5,.
Nike Wmns EXP-X14 Black Grey REACT Flywire Women Running shoes Sneaker AO3170-001,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Air Max Trax Women's Running shoes Black Grey Size 36,5; 38 or 38,5 NEW,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Presto Fly Women's sneakers 910569 200 Multiple sizes,Current specials and promotions
NIKE AIR ZOOM EQUALON 2 BOWERMAN SERIES Red White Women's Size 8.5 Running shoes,Nike Classic Cortez Nylon Womens 749864-606 Coral Stardust White shoes Size 10,,Nike NSW Gaiter Boot.MDLSTD USA Olympics, Women's size 6, AH8391 400,Nike Tennis Classic Prm 834123100 white,
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Nike Womens Air Max 95 Premium Igloo Mint Green 807443-300 Size 7,Nike Wmns Free RN OC Left Foot With Size US7 Women shoes Sneakers 844630-999,NIKE WMNS Air Max 95 Essential LX in Grey White UK 3.5 EUR 36.5,
Nike Women's Free TR 6 Sneakers Size 7.5 NIB,Nike Women's Air Max Zero CS Sz 7-9 Dark Obsidian AA3170 400 NEW MSRP 140,Nike Court Force High 316117-371 Women US size 8 teal neon polka dots Rare shoe,Nike Women's Air Max 1 Royal Pack Nike Lab Size 5 250 Rare Anniversary,.
Nike Air VaporMax AH9045-002 Black Anthracite Running shoes Wmn Size 8.5,
Nike Benassi Duo Ultra Slide Womens Style 819717 WHITE Size 12, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Nike Womens Son of Force Copper pink gold Size 7,
Nike Blazer Sneakers orange Soft Grey 313722-081 Mid High Women's Size 9,Nike Lunarepic Low Flyknit Women's Running shoes 843765 501 Size 12,Nike Women's in-Season 7 Print Atmosphere Grey Metallic Bronze 7.5 U.S,Nike Metcon 4 Women's Trainers Size UK 3.5 EU 36.5 US 6 924593-402,
This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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