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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Vandal 2X Women's sz 9 Metallic Silver University Red Platform AO2868 001,Nike Air Zoom Pegasus 35 Premium AH8392-001 Grey Women's Running shoes Sz 6.5,Nike WMNS Nike AIR MAX THEA LEATHER Black black mod. 616723-007,Nike Lunar Apparent Womens 908998-600 Hot Punch Siren Red Running shoes Size 6.5,.
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Nike Womens Free Tr Fit 3 Running Trainers 555158 Sneakers shoes 008,Nike Free Run Flyknit 2018,Nike Air Vapormax (GS) UK5 US5.5 EU38 Brand New Unworn 917963-008,NIKE Womens Nike Air Zoom Pegasus 34 880560-010 PURE PLATINUM Size 10,NIKE Women's Free Focus Flyknit 2, Black White-Racer Pink, Size 8 US,
Nike Women's Air Zoom Vomero 11 Green Glow Black Menta White Running shoes 6,Nike JR Tiempo Legend VI TF Turf White Black orange Kid Soccer shoes 819191-001,Nike Free RN Flyknit Laser orange Running shoes 831070-800 Women Size 9,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Nike Jordan 6 VI Retro BG Infrared 2014 384665 023 Gradeshcool Sz 6 6.5 7Y shoes,Nike Air Max Thea Soft Leather Mid Black 859550 001 Womens Sz 6,NIKE FLEX CONTACT FOR WOMEN SNEAKERS NewAll proceeds goes to help families,NIKE TENNIS CLASSIC ULTRA FLYKNIT 833860-001 Black white anthracite off wmns 7.5,
Make sure you utilize all the big social media platforms such as:
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Nike SF AF1 Mid Women's Lifestyle shoes AA3966-300 Outdoor Green Brand New Sz 7, Facebook
NIKE AIR MAX ZERO SI WOMAN SIZE 6.5 GLACIER blueE COMFORTABLE LIGHTWEIGHT,Nike Free 5.0 Tr Fit 4 Team Women's shoes Size 9.5, Twitter
NIKE WAFFLE JANA LOW VINTAGE SNEAKERS WOMEN SHOES blueE 303865-471 SIZE 7 NEW, Pinterest
Nike Shox Gravity Women's Sneakers Sport shoes Running Gym Comfort Casual NIB,Nike Wmns Free TR 7 VII Women Cross Training Gym shoes Sneaker Trainer Pick 1,Nike Metcon DSX Flyknit UK 4 EU 37.5 Black Crossfit Women's Trainers 849809-005,
Nike Womens Elite Shinsen Trainers 801781 Sneakers shoes 001,Nike Womens Air Max 90 SP Sacai Obsidian Black 804550-440 12 1 premium,NIKE AIR VAPORMAX '97 (GS) BLACK VOLT-SILVER SIZE 5Y WOMEN'S 6.5,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike WMNS Flex Baskets 6 femme chaussure grey white pink size 37,5 NEUF,
Nike Wmns Air Max Thea Fuchsia EUR 36 38 38,5 US 5,5 7 7,5 599409 503,Nike Women's Air Huarache Runing shoes,NIKE W Air Max Sequent 3 Summer AO2675-200 LIGHT CREAM Size 5.5,Nike Free RN Flyknit Dark Stucco Cargo Khaki Neutral Womens Running 2018 ALL NEW,
Nike Womens Air Max 90 Ultra 2.0 Flyknit Low Top Lace Up Running Sneaker,NIKE Womens Nike Free Tr 7 904651-001 BLACK WHITE Womens Size 7,Nike Womens Lunarconverge Size 9.5 Running shoes White Racer Pink 852469 101,
Nike Women’s Air Max 97 LEA (AQ8760-200) Smokey Mauve Purple - UK 3 US 5.5 EU 36,
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Nike Women WHITE BLACK Roshe One shoes 844994-101 O30419 BNIB FREE SHIP,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike women shoes Air Max Sequent 4 Utile Bianco Riflettere Silver-Wolf grey,NIKE EPIC REACT FLYKNIT VINTAGE WINE Women’s SZ 5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Juvenate Women's Light Bone Light Bone Black White 24979008, Nike Air Max Zero 857661 105 Uk Size 6.5 Euro 40.5,NIKE Women's Air Max Torch 4 Running shoes Pure Platinum Metallic pink gold Wolf,Nike Wmns Vapormax Light II 2 Hi Tuxedo White Black Women AO4537-002,.
Nike Air Max Thea SE Metallic Hematite 861684 002 Women Size 6, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Womens Lunarstelos Trainers UK Size 4 NEW R.R.P, Links to your social media pages to build your online following.
Nike AIR ZOOM STRUCTURE 21 SHIELD UK 4 EU 37.5 bluee Water Resistant Women’s,
Nike Free OG Breeze 644450-600 Lazer Run Marathon Running shoes Women's 11 new,NIKE EPIC REACT FLYKNIT RUNNING SHOES WOMEN’S SIZE 10 (8.5 FOR MEN) BLACK,Nike Women's Swift Running shoes, Black Hyper Jade-Dark Grey-White, 6.5 Regula...,NIKE Womens Nike Free Tr 7 904651-001 BLACK WHITE Womens Size 9,Nike Flex Contact Lightweight running shoes 908995 Black White Womens Size 8.5,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
NIKE Womens Air Zoom Fearless Fk Lux 922872-007 BLACK WHITE-COOL GREY Size 8.5,Nike Women's Air Huarache Run SD Mushroom White Gum AA0524-200 NEW,NIKE ODYSSEY REACT FLYKNIT 2 PREMIUM WOMEN's RUNNING WHITE - blueE - HYPER PINK,NIKE AIR MAX THEA BLING,.
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With the NIKE AIR MAX+ 2013 COOL GREY PINK FORCE Gr.40 US 8,5 ld-zero 555363-006 prm 2017,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Nike Internationalist 828407203 beige halfshoes,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
Nike Women’s Air Huarache Run SE 859429-002 Metallic Silver Size 7.5,NIKE Womens Air Zoom Pegasus 35 Running shoes,Game Royal White-deep Royal,Nike Womens Air Max Thea Ultra Flyknit 881175-600 Size 5.5,Nike Presto Fly Coral Stardust Running shoes Women's 9,NIKE Womens Nike Odyssey React AO9820-010 BLACK BLACK-BLACK Womens Size 6.5,.
Nike wmns roshe run Sz. 4.5,
NIKE FLYKNIT MAX GLACIER ICE orange-VOLT US 6-9 air 620659-408 2017 ld-zero lotc,Nike Epic React FK MET PRM AV3048-070 Vast Grey Metallic gold Womans Size 10,NIKE SCARPA RUNNING LUNARGLIDE 3 men grey yellow ART. 454164-005 SBT,NIKE TANJUN WHITE BLACK ROSHE ONE RUN TWO RUNNING WALKING CASUAL US WOMEN SIZE,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Women's Freetransform Flyknit Ankle-High Fabric Training shoes,
Nike M2K Tekno White Pure Platinum New Womens 9.5,NIKE Air Max Zero 0 857661-107 triple white sz 11 women's,Nike Lab Free RN Motion Flyknit 2017 Women's shoes Size 9 Style 883292 002,Nike Air Zoom Pegasus 35 Trainers Women's Girls UK 4.5 EUR 38,Nike WMNS AIR MAX 90 SE Oil Green Size 5 6 7 9 Women's shoes 881105-300,Nike Womens Classic Cortez Size 11 Particle pink Pink Nylon 749864-607,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
NIKE W Nike Free Rn Running Motion Fk 2018 942841-003 ATMOSPHERE GREY Size 9, Nike Women’s shoes Running Lunartempo orange Black 705462 800,Nike Womens Green White Metcon 2 Flywire Training shoes Size 11 Medium (B, M),Nike Women’s Classic Cortez Premium Sneaker, Size 7.5B,
NIKE WOMEN LUNAR SWEET VICTORY GREY-LIME SZ 7,Nike Womens Sock Dart Running Trainers 848475 001 Sneakers shoes,Nike Womens Court Royale Suede Trainers 916795 Sneakers shoes 800,Nike NikeLab Womens Air VaporMax Flyknit Bordeaux Sand Size 10 899472 602 New,Nike Womens Air MAx Sequent Running Trainers 719916 801 Sneakers shoes,NIKE FREE TR 8 - NO BOX TOP- SZ WMNS 5.5 942888 001 RETAIL 100,
Nike Cortez Classic LX White Velvet Sail Summit Womens Sz 9.5 NEW AA3255 100,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike NikeLab Women's Air Zoom Fearless Flyknit Running shoes Size 6,Nike Free Connect Women`s Trainers shoes Slip on,NIKE W Nike Duel Racer Knit AA1107-001 LIGHT BONE Size 7,NIKE Womens Nike Metcon Dsx Flyknit 2 924595-001 BLACK WHITE Womens Size 12, Nike Roshe One Women's shoes Pure Platinum Laser Pink 844994-007,Nike Free TR Ultra Women's Training shoes Style AO3424-500,Nike Air Max Women's Size 6 Ultra Racer bluee White Black 819638 400,Nike City Trainer White Pure Platinum Women’s Sz 8,Nike Frauen Roshe Two Flyknit Low & Mid Tops Schnuersenkel Laufschuhe silver Gr,Nike Tanjun Trainers Ladies UK 7 US 9.5 EUR 41 CM 26.5 REF 5672,,NIKE Roshe Run 579826-300 Slip-On Women's Sneaker Size 9.5 Venom Green New,.
Nike Lunar Epic Gyakusou Size 7 (uk) BNIB,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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NIKE AIR MAX ST GS SPORT SHOES GYM SHOES JR WOMAN GIRL 654288 100,Nike LunarEpic Low Flyknit 2 GS II Hot Punch Kid Women Running shoes 869989-600,Nike lebrons Charlotte hornets colord womens shoes,NIKE WMNS AIR FORCE 1 '07 TEXTILE PRM SZ WMNS 7.5 (845113 100) RETAIL 110.00,Nike Wmns Tanjun SIZE 9 White White,NIKE WOMENS AIR MAX ZERO SHOES WHITE SIZE 9.5,.
NIKE Free TR Focus Flyknit Training shoes in Black Grey Metallic Copper inSize 8,NIKE AIR ZOOM MARIAH FK RACER WOMEN`S SHOES TRAINING RUNNING SNEAKERS NEW SZ 9,Nike Free Run +2 (2 PAIRS) Black & Pink Women Size 9.5 Men 8 NEED FUNDS.jordan.1,Nike Running Mayfly Lite Pinnacle Platinum Grey Women's Size 7 shoes Sneakers,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Blazer Low SE Premium Vachetta Tan Vachetta Tan AA1557-200 Women's SZ 6,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike W Air Huarache Run Ember Glow Dark Cayenne US_7 Eur 38,
Nike Wmns Air Max 95 OG Women Sz 8 Sail Guava Ice Lifestyle Sneakers 307960-111,Nike women AF1 Ultra Force - size UK 4 EUR 37.5,Nike Free TR Flyknit 3 AMP Training Pure Platinum Pure Platinum Clear AA1212 003,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Lunarglide 4 Lunarlon Fitsole Cushioning + Support Women’s Sz 11 PREOWNED, NIKE WOMENS DUALTONE RACER SE SZ 9.5 MUSHROON WHITE GUM BROWN KHAKI 940418 200,NIKE FLYKNIT LUNAR 3 SZ WMNS 5.5 (698182 303) RETAIL 150.00,
Nike Free 5.0 Running Training bluee Athletic Sneakers Women's size 9.5,Current specials and promotions
Nike Women's Air Max 270 Flyknit Emerald Black White Running AH6803-300 Size 7,Nike Womens Air Huarache Run PRM Trainers 683818 Sneakers shoes 014,,Nike Wmns Tanjun Plum Chalk White Women Running Casual shoes Sneakers 812655-503,Nike Womens Free RN Running shoes Sneakers Green Glow 831509 004 New Sz 7 10.5,
Nike Flyknit Lunar 3 Womens Gamma bluee Black White Running Sneakers,Nike Women's Air Max Thea shoes NEW AUTHENTIC Pink Bright Melon 599409-610,Nike Womens Air Max Fury AA5740-500,Nike Tanjun Womens 812655-005 Black Metallic Bronze Mesh Running shoes Size 7,Nike Flyknit Racer Oreo, us13,
NIKE iD WOMEN TIEMPO LEGEND LEGACY FG BLACK-WHITE SZ 8,Nike NikeLab Womens Air VaporMax Flyknit Bordeaux Sand Size 6.5 899472 602 New,NIKE Sock Dart Premium Running shoes Women's size 11 Mens Size 9 Trainer NEW,
Nike Free Rn Cmtr 2017 Prem Womens Athletic shoes Sail wolf grey-pure platinum 8,Nike Womens Air Vapormax Flyknit String Chrome Sunset Glow SZ 9 New 849557-202,Nike Womens Air Zoom Pegasus 35 Running shoes Vast Grey Pink Foam Lime,Nike Wmns Free RN Flyknit 2017 Purple Black Reflective Running shoes 880844-004,.
NIKE LEBRON XI 11 LOW TRIBAL GREEN SZ 7Y-WOMENS SZ 8.5,
Nike W AF1 Upstep PRM Premium Womens Size 9 gold White 917590-900 130, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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