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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Studio Wrap 4 Dance Yoga shoes UK 3.5 Eu36.5 Black Artic Green, Facebook
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE ROSHE ONE FLYKNIT SIZE 38 ANIMAL ‘ AIR MAX 1 90 270 BETRUE TEA SHOP,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Metcon 4 - White - Womens,Nike Wmns Free 4.0 Flyknit Black Hyper orange US_6.5 Eur_ 37.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Women's Presto Fly SE Training shoes Brown Tan 910570 010 Size , The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Wmns Air Max 90 Ultra 2.0 Flyknit 881109 103 UK_8 US_10.5 Eur 42.5,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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NIKE REACT ELEMENT 55 WOMAN BQ2728-003 limited spring 2019 nere air max,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Free TR Flyknit 3 Training College Navy Pure Platinum Black AJ7802 410,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE WOMENS AIR HUARACHE RUN TXT Bleached purplec 818597 500 NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE Free TR 5 Flyknit Light Green Volt Running shoes Sneakers NEW Womens 10.5 11,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Air Swoopes II - Women's White Royal Black 17592101,
Nike Womens Air Max Command Light Bone 397690-018 Light Bone-White Size 7.5,Nike Air Max Thea Prm Womens Running shoes Size 5.5,Nike Air Max Thea Kjcrd Pointure Ru women 5 6 blue Roi Baskets Course,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
NIKE Womens Nike Free Rn Flyknit 2018 942839-002 BLACK ANTHRACITE Womens Size 7, Nike Wmns Classic Cortez Txt Trainers Sneakers - Red - UK 6 EU 40 New,Nike Wmns Air VaporMax Flyknit 2 942843-012 NEW US 6 - 9.5,
Nike Womens Air Force 1 Low Upstep Breathe BR Gamma bluee DS SZ 7 (833123-400),Current specials and promotions
Nike Women's Flex Trainer 5 shoes - Choose SZ color,NIKE JUVENATE Womens Sneaker Green White Size 9,,NIKE Women's AF1 Upstep Basketball shoes,NIKE HyperDunk Women Sneakers 897812-500 Size 12,
Nike AIR ZOOM PEGASUS 35 UK 7 EU 41 Women’s Running Blackened bluee Pink,NIKE W Nike Ashin Modern AJ8799-101 SUMMIT WHITE Size 6,Nike Womens Presto Fly Se Running Trainers 910570 Sneakers shoes 003,Nike Frauen Air Huarache Run Ultra BR Low & Mid Tops Schnuersenkel Laufschuhe Bl,Nike Free RN Motion Flyknit Women Athletic Training shoes Size 10M Pre Owned HJ,
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Nike Women's Hyperdunk 2015 TB Basketball shoes,NIKE Womens Nike Downshifter 7 Wide 881585-001 COOL GREY Size 8,Nike Women’s Tanjun SE Sneakers Running shoes New,Nike Women's Core Motion TR 3 Mesh Women's 9,.
Nike Wmns Classic Cortez 15 Nylon - Silt Red,
Nike Women's Air Force 1 '07 PRM Velvet Athletic Snickers shoes Size US 10 Black, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Nike Women's Air Max Sequent 3 Running shoes 908993-100,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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