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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Women’s Air Max Zero CS Dark Obsidian AA3170 400 Size 8,Nike Classic Cortez Goddess Of Victory Womens AR5393-400 Ocean shoes Size 9.5,Nike Flex 2017 Running Trainers Sneakers Size 3.5 & 4 UK Brand New 898476,NIKE W Air Max 270 Womens Av8427-001 Size 7,.
NIKE Hyperdunk 2016 Court Purple White Basketball shoes Sneakers NEW Womens 12.5,Nike Nike Lab NSW Gaiter Boot Women’s Size 6 Pale Citron Black AA0528-700 ️,NIKE FREE TR 6 SPECTRUM WOMEN'S TRAINING SHOE 849804 800 multi color SIZE 11,NIKE VAPOR TOUR 9.5 TENNIS SHOES (631475-402) NEW WMN SZ 11,Nike Women's Air Huarache Run Ultra Pure Platinum White Black 819151-102,Nike Women's Air Zoom Pegasus 33 Running shoes (831356) - US6.5 UK4 EUR37.5,.
Nike Wmns Air Max 1 Ultra Flyknit Ocean Fog Size 6.5 Purple 2017 DS 859517-400,
Nike Pink And White Shox,Nike Air Max Thea Womens Black White Running Training 8.5,Nike Wmns Air VaporMax Flyknit Promo USA White Wolf Grey AJ6531-100 SZ 6.5,Nike Ashin Moderno Calzado women Deportiva de Tiempo Libre Light Piedra Pómez,
Nike Air Zoom Fit 2 819672500 Women Running Gym Trainers UK Size 6 & 6.5 Pink,Nike M2K Tekno Yukon Brown shoes AO3108-201 Women’s Sz 7.5 MoM shoes New,Nike Revolution 2 PREMIUM Women's Size 6.5 WMNS 6.5 NEW in BOX 725167 606,NIKE Womens Nike Presto Fly 910569-001 BLACK BLACK-BLACK Womens Size 7.5,NIKE WOMENS AIR FORCE 1 '07 LX PARTICLE BEIGE 898889 201 UK SIZE 6.5,
Nike Roshe One Womens Navy White Trainers - 511882414 - UK 4 6 8,NIKE WOMENS FREE RN SIZE 8 & 9 RETAIL PRICE 100 RUNNING SHOES,NIKE Women's Flex RN 2018 Running shoes Mica Green White Light Silver Size 9.5...,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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NIKE FREE TR FOCUS FLYKNIT Womens Crossfit Training shoes 844817 002 Black Copper,Nike SF Air Force 1 Wheat 857872-700 Women Sizes New 100% Authentic,Nike T-LITE XI Womens Running shoes White Sneakers Trainers Size,8,Nike Lunarepic Low Flyknit 2 Womens Running shoes Glacier bluee 863780 405 Size 5,
Make sure you utilize all the big social media platforms such as:
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NIKE WOMENS EPIC REACT FLYKNIT PURE PLATINUM AQ0070-014, Facebook
Nike Womens Air Max Tavas Sneaker Sz. 9.5,NIKE WMNS AIR MAX 720 US SIZE 7.5 STYLE AR9293-003, Twitter
Nike Air Zoom Pegasus 35 Women's Running shoes, Size 6.5, 942855 008, Pinterest
Nike Wmns Air Zoom Pegasus 35 True Berry Plum Chalk Women Running 942855-606,Nike Presto Fly SE Size UK 4.5 EU 38 US 7 910570-007 Women's Trainers,Nike Women's Sneakers Air Max Thea Ultra Premium shoes White Trainers 848279-100,
NIKE Womens Blazer Mid Print Hi Top Trainer Sneakers EUR Size 39,Nike Air Presto Jacquard Premium Beautiful x Powerful UK 5.5 EU38.5,Nike Womens Air Force 1 07 SE PRM Ribbon Pack Desert Dust AH6827 201 Size 7,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE FREE RN 2018 T-SHIRT NOVO NO DOERNBECHER GREEDY PRESTO SZ 10.5,
Nike pegasus 35 women 6.5 Zoom,NIKE Shox NZ Womens Running shoes Sneakers 314561-008 Purple Black Size 8,Nike Air Max Thea Prm Casual Women's shoes Size 11,Nike Roshe One 845009-300 Pattern Olive Flak Black Womens Running shoes,
NIKE Shox Gravity Wmns Sneakers AQ8554-105 White Fusion purple SZ 7.5,Nike Women's Air Max Sequent 3 Running shoes, Pure Platinum Pink (908993 012),NIKE Women's AIR FORCE UPSTEP WARRIOR Size 5 (873308-103) WHITE BLACK TURQUOISE,
NIKE WOMENS AIR HUARACHE PREMIUM SZ 5.5 MATTE SILVER BLACK ROYAL blueE 683818 007,
Nike WMNS Lunarepic Flyknit OC Uk 5.5 Multi Bnib 844861 999 running shoes Ladies,NIKE PRIMO Escarpins Toile shoes women white pink,Nike Womens Free RN Cmtr Running Trainers 831511 400 Sneakers shoes,Nike Air Max Thea Premium Womens 616723-027 Oil Grey Running shoes Size 7,NIKE W Nike Rivah AH6774-004 BLACK BLACK-WHITE Womens Size 6,Nike Womens Tanjun Black White Running shoes Size 9.5 (185491),
Nike Air Max Thea Premium Reflective Womens 8 Grape Purple PRM 616723 500 Zoom,NIKE Womens MetCon 3 Cross-Training shoes 849807-002 sz 11 Mens 9.5 Black Pink,Nike Metcon DSX Flyknit Womens 849809-002 Black Crimson Training shoes Size 5.5,Nike Women's Flex Supreme TR 5 Grey Hot Punch Wht Training shoes-Asst Sizes WIDE,Nike Blazer Mid Women's shoes - Black Metallic gold Summit White Black,NIKE WOMENS INTERNATIONALIST PRM (828404 012) “ANTHRACITE” UK 4 US 6.5 EUR 37.5,
Nike Wmns Classic Cortez SE Women's running shoes,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE WOMENS AIR HUARACHE RUN SZ 5.5 BARLEY VOLT WHITE GUM 634835 702,NIKE Dunk Sky High Premium Black Linen Sneakers Womens Size 8.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Womens Size 8.5 Air Max 90 Premium Wolf Grey Running shoes 443817-004, Nike Wmns Internationalist - Wolf Grey Wolf Grey - Sail - Gum Med Brown,Nike Wmns Air Max 90 Premium SIZE 9.5 Linen Linen-Sail,Nike Women's Tanjun 917537-002 Running shoes Black Black Wolf Grey White,.
Nike Women’s Air Max 90 Essential 616730-023 Size 6.5, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Roshe One Flyknit Gym Red White Rosherun Sneakers Womens Size US 10M, Links to your social media pages to build your online following.
Nike Air Max Sequent 3 Womens 908993-601 Size 10 Pink New,
Nike Womens Court Bgoldugh Low Trainers 844905 Sneakers shoes 001,Nike Tanjun Women’s Athletic shoes US SIZE 12 NEW,Nike Women's Air Zoom Structure 21 Shield Running shoes,Nike Women's 616254 Ankle-High Running shoes,Nike Sport shoes Downshifter 8 Running shoes Woman WMNS code 908994 002 black,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike WMNS Revolution 2 MSL 554901 411,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike Womens Blazer Low Sd Trainers Av9373 Sneakers shoes 405,
Nike Womens Roshe One Flyknit UK Size 4 In gold R.R.P NEW in Box,Nike Air Max Thea Ultra FK Running shoes Size 7 - 10 Navy bluee White 881175 402,Nike Legend React Platinum Tint Aluminium Sail Women's Limited Stock All Size,NIKE WOMEN'S FREE RUN+ 2 EXT SIZE 6.5 & 7 NEW BOX 536746 015,
Nike Presto Fly Taupe Grey Women's Running Size 6-9.5 New in Box 910569 200,Nike Free RN 2018 Gunsmoke Women's Sneaker 942837 005 Running Crimson Pulse NEW,Nike Womens SZ 6 Metcon DSX Flyknit 2 Train shoes Mate Silver White 924595-002,.
Nike Womens Classic Cortez Premium Leather purple Dust Purple Snake Croc 11 New,NIKE Womens Nike Metcon Dsx Flyknit 2 924595-001 BLACK WHITE Womens Size 5,Nike WMNS Free RN Distance womens running shoes grey Last size 5,5 US 827116-004,NIKE W Dualtone Racer Woven AJ8156-002 BARELY GREY Size 6,NIKE INTERNATIONALIST MID LEATHER TRAINERS OCEAN FOG OBSIDIAN blueE - UK 5, 6, 7,NIKE ROSHE RUN ID VIVID PURE WHITE WOMEN'S - SIZE 6.5,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Nike Womens Air Presto Mid Utility 859527-200 Beige String Hi Tan Sz 6 NWOT,NIKE Women's Lunarglide 9, Cool Grey SIZE 7,Nike Flyknit Lunar2 - Pink Flash bluee 620658 602 - Size 8 or 8.5,Nike Air Max Thea Joli Womens shoes Size 5.5 725118-400 Midnight Navy,
Nike Wmns Nike Lunareclipse+ 3 Size 11.5 (555398-710) VOLT WOLF GREY PLATINUM,
Nike Womens Tanjun Size 7.5,Nike Shox Running shoes Size 6.5Y Women’s Size 8,Nike Women's Flex Trainer 8 Training shoes,Nike Women's Free RN Motion Flyknit 2017 Running shoes - BLACK PERSIAN purple,NIKE SPORTWEAR PRIMO COURT MID MODERN WOMEN SHOES SKY 61673-400 SIZE 8.5 NEW,Nike Free TR Flyknit 3 Training College Navy Pure Platinum Black AJ7802 410,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Nike Free RN Distance Women’s Running shoes 827116-006 size 6.5, NIKE Women's AIR MAX ZERO LOTC QS Champagne Mid Navy SIZE 7 847125 600 BOXED,NIKE WMNS SHX RVV - 312522-181 color WHITE,Nike Womens Sock Dart SE Running Trainers 862412 004 Sneakers shoes,
Nike Women's Flex Supreme TR 4 Grey Volt Training shoes-Size 6.5 WIDE NWOB,Nike Presto Fly GS Kids Youth Women Running shoes Pick 1,Nike Cortez Ultra Jcrd Premium Edition Womens Uk 5.5 Eur 39 Multi Colour New 15,Nike Womens Flyknit Zoom Fit Agility Trainers 698616 701 Sneakers CLEARANCE,Nike METCON DSX FLYKNIT 2 UK 6 EU 40 Black White Crossfit Women’s,Nike Womens Roshe Two Hi Flyknit Trainers Sneaker Boots Size 8,
Nike Roshe 2 Flyknit High Boots Womens Size 6 College Navy 861708 400,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Revolution 4 Womens 908999-001 Black White Grey Mesh Running shoes Size 6.5,NIKE AIR ZOOM PEGASUS 34 TB WOMEN`S SHOES TRAINING RUNNING SNEAKERS NEW,Nike Air Sockracer Flyknit Black White-Racer Pink 896447-004 Women's SZ 9.5,Nike Womens Tanjun PRM Running shoes 917537-006,Nike Frauen Free rn Cmtr 2017 Low & Mid Tops Schnuersenkel Laufschuhe,Nike Air Zoom Pegasus 34 Women's Running shoes (11 & 12) Grey Volt 880560-002,.
Nike Air Max Thea Ultra (819638-600) - BRGHT CRMSN ATMC PNK WHT - Run Size 6.5,Nike court lite women's tennis shoes sz 7.5 white 845048-100 Tennis sneakers,NIKE Womens Nike Tanjun Racer 921668-003 COOL GREY SAIL-BLACK Womens Size 7,Nike Air VaporMax 97 ‘Metallic Cashmere’ AO4542-900 Size UK 7 EU 41 26.5cm New, Nike Free 5.0 women's trainer,Nike Dualtone Racer Womens 917682-403 Ashen Slate Pink Running shoes Size 10,NIKE LUNAR SCULPT LOW SNEAKERS WOMEN SHOES PURPLE SMOKE 18062-500 SIZE 10 NEW,Nike Air Zoom Mariah FK Racer Women's shoes Royal bluee Desert Sand AA0521-400,Nike Womens Air Huarache Run Ultra Running Trainers 819151 Sneakers shoes 012,Nike Wmns Air VRTX 17 Vortex Black White Women Casual Vintage shoes 881194-001,,Nike Wmns Superflyte Both Feet With Discoloration Women shoes Sneaker 916784-100,.
Nike Free RN 2018 Running shoes in Elemental pink Particle pink Gunsmoke Size 8,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike Womens Hiking shoes, Baby bluee Over Brown Leather and Canvas Size 7.5,
Nike Women's Flex Trainer 6 Training shoes White Grey Size 11,Nike Epic React FK Met Prm shoes-Gry Mttlc Gld Mttlc Plat-Women's 8.5 AV3048 070,NIKE ROSHE ONE PRINT GS TRAINERS ROSHERUN RUN GIRLS WOMENS SHOES UK 5.5,Nike Metcon 3 Cross Training Womens shoes Grey Pink White Size 11 849807-004,Nike Ebernon MID weiss white mit Swarovski Elements Luxus Sneaker Air Force,Nike Free Flyknit Trainer 5.0 Womens shoes Size 11.5,.
NIKE NIB Women Size 7 White Floral Tarjun Sneakers,Nike Wmns Air Max 90 Black White-Gum Light Brown Lifestyle Running 325213-055,NIKE WOMEN AIR MAX 97 QS PRM SIZE 7 RUNNING SHOES SAMPLE 921733-300 THESPOT917,Nike flex experience size 4.5 UK 37.5 EUR (GS) Unisex.,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Sportswear Wmns Air Max Motion LW SE Sneaker, Gr.39(entspr.Gr.38),. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike W SF AF1 857872-002 Triple Black Women's Special Forces Air Force 1 HI Top,
Nike WMNS Nike AIR MAX THEA LEATHER Black black mod. 616723-007,NIKE WOMENS SF AF1 AIR FORCE 1 MID MUSHROOM TAN LIGHT BONE BOOT AA3966 200 SZ 6,NIKE Womens Nike Free Rn 2018 942837-003 WOLF GREY WHITE-WHITE-VOLT Size 9.5,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike WMNS Air Force 1 AF1 '07 315115-152 White Black Leather Women shoes Sz 11.5, NIKE Women's Nike Roshe Two Se Casual shoes 881188-001 BLACK Womens Size 7,Nike Women's Air Zoom Pegasus 35 Size 6.5 - Green Pink Running 942855-300,
NIKE WOMEN'S FREE RN 2017 RUNNING SHOE SIZE 7.5 M US FREE SHIPPING NEW,Current specials and promotions
Nike Women's Size 6 Air Zoom Pegasus 35 Green Pink Running shoes YA-1049,Nike Air-Max 90 Womens Size 8, Nike Air Max, Nike shoes,,Nike Women's Air Max 270 Cream Tint Guava Ice Terra bluesh Running AH6789-801,NIKE Womens Nike Free Tr 8 942888-003 PURE PLATINUM WHITE-IGLOO Womens Size 5,
Nike Dunk Lux SP DSM Unisex White Hi-Top Trainers Size UK 3.5, EUR 36,NIKE FREE 5.0 V4 TOTAL CRIMSON Gr.38,5 40 transform 511281-800 flyknit sp motion,Nike Women's Flex Supreme TR 5 Cross Training shoes-Dark Grey Hot Punch 9.5 NEW,NIKE Womens Nike Zoom Fly 897821-411 EQUATOR blueE Size 7.5,NIKE FREE RN FLYKNIT 2018 Women's Running shoes NEW MSRP 120 942839 801 Crimson,
Nike Odyssey React GPX RS Womens AV3521-001 Hyper Femme Running shoes Size 9.5,Nike Womens Nike Zoom Strike White Running shoes Size 6 (212555),Nike Free RN 2017 Gym bluee Glacier bluee 880840-401 -Women's Size 7.5- MSRP 100,
NIKE WOMEN'S AIR FOAMPOSITE 1 ONE DARK STUCCO BLACK SHINE AA3963-001 Sz 8.5,Nike Dual Tone Racer SE Women shoes 940418-200 Size 8,NIKE ODYSSEY REACT UK 5.5 EU 39 WOMENS TRAINERS AO9820403 TRAINING RUN blueE PINK,NIKE WOMENS AIR HUARACHE RUN SUEDE COBBLESTONE GREY MUSHROOM 918411 001 SZ 7.5,.
Nike Womens Lunar Skyelux Running Trainers 855810 Sneakers shoes 001,
Nike Womens Free TR Fit 4 Size 7.5-8.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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