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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike da women Free Run+ 3 shoes Grigie da Ginnastica e Running 510643700,Nike FREE RN 2018 Womens 942837 001 Black White Athletic Training Running shoes,Nike Air Zoom Pegasus 33 Purple Smoke White 831356-500 Women's SZ 11.5,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike WMNS Air Max 98 Lifestyle shoes Sneakers AH6799-110, Facebook
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE WOMENS AIR MAX TORCH 4 SIZE 8.5 WHITE TURQUOISE 343851-100 AIRMAX,
Nike Women's Swift Running shoes, Black Hyper Jade-Dark Grey-White, 6 Regular US,NIKE Womens Nike Metcon 4 Training 924593-001 BLACK Size 10,NIKE LADIES UK 3 EU 36 KHAKI WHITE PRESTO FLY MESH TRAINERS,Nike Flyknit Zoom Agility Running Training bluee Lagoon White Women's US 8.5 NEW,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE Womens Nike Free Rn Flyknit 2018 942839-001 BLACK WHITE Womens Size 8,Nike AirMax 2011 Grey With orange 35.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Air Max Thea Ultra Flyknit Size 7 Women,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Free Rn 2017 Womens Athletic shoes Black White-Volt-Dark Grey 0 US M,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Women's Air Zoom Pegasus 34 Running shoes Purple Pink 880560-603 Size 8,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Womens Sz 6 Zoom All Out Flyknit Running Trainers 845361 600 Sneakers shoes,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Womens Blazer Low Sd Trainers Aa3962 Sneakers shoes 002,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE WMNS SF AIR FORCE 1 SE PRM PORT WINE Size 11 AJ0963 600 Port Wine,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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NIKE Womens Nike Flex 2018 Rn AA7408-100 WHITE BLACK-COOL GREY Womens Size 11,Nike Women's Air Max Thea shoes 599409-411 bluee Green White sz. 5-8,Nike W Lunarepic Low Flyknit Left Foot With Discoloration Women shoes 843765-002,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Internationalist Womens Taupe Suede & Textile Trainers,Current specials and promotions
Nike Women's Air Force 1 Sneakers US 7.5 AF1 Ultra Mid Polka Dot 654851-012,NIKE SHOX SHOESWHITE PINK BLACK SIZE 10 WOMENS,,NIKE W SF AF1 SPECIAL FIELD AIR FORCE MID gold FLAX GUM WMNS AA3966-700 NEW 2018,NIKE ROSHE LD-1000 BLACK SUMMIT WHITE TEAM orange WMN SZ 8.5 819843-005,
Nike Women Huarache Drift Big Kid's Running shoes Black 943344-700 US5.5-8.5 04',Nike Roshe One Run Women's Size 7 Print Grey Volt Black shoes,NIKE FREE TR 6 WOLF GREY WHITE HYPER TURQ GHOST GREEN- SZ 9 (833413-003) WOMEN'S,Nike Womens Blazer Mid 73 Plaid Supreme,Nike Womens Blazer Low Se PRM Trainers Aa1557 Sneakers shoes,
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Nike Free 5.0 TR 6 wmns trainers shoes 833413 002 uk 4 eu 37.5 us 6.5 NEW+BOX, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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