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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE LADIES UK 5 EU 38.5 WHITE AIR MAX 95 OG PATENT LEATHER TRAINERS,NIKE Womens Nike Hakata AJ8880-102 WHITE BLEACHED CORAL-SUNSET TINT Size 5.5,Nike Roshe Run Ladies shoes Sneaker Black Leisure Fitness Trainers 599729-007,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE Women's Air Max Zoom Wildhorse 4 Trail Running shoes,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike NikeLab Womens Air VaporMax Flyknit Bordeaux Sand Size 6.5 899472 602 New,, clients have the ability to book an appointment straight from...
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Nike Roshe One
|Product Line:||Nike Roshe||Main Colour:||Pink|
|UK Shoe Size (Women's):||UK 5.5||Brand:|
|Features:||Lace-Up||Shoe Size:||UK 5.5|
Does not apply
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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NIKE Girl's Roshe One Running shoes (PS),
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Women's Air Huarache Run Premium TXT Khaki Metallic Field-Summit White...,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike womens flyknit lunar3 trainers 698182 101 sneakers shoes,Nike Air Vapormax Flyknit Dark Grey Reflect Silver Rainbow 849557-019 Wmns SZ 12,NIKE FREE TR FLYKNIT 3 (942887 002) WOMEN'S CROSS FIT RUNNING UK 7 EU 41,NIKE WMNS ZOOM FLY SISTER ONE+ WOMENS RUNNING 385432,Nike New Air Max Thea Red Womens shoes Size 10 M Fashion Sneakers MSRP 150,NIKE ROSHE TWO HI FLYKNIT WOMENS GIRLS TRAINERS BOOTS SIZE UK 4 BLACK 861708 001,
Nike Women's Air Max 1 Lib QS Liberty Burgundy Mango 540855 600 Size 7.5 New,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike EXP - X14 Womens GS Trainers UK 5.5 EUR 38.5 Grey White AJ1927 100,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE FREE TRANSFORM FLYKNIT WOMEN'S TRAINERS SIZE UK5 EUR38.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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NIKE W Air Huarache Run Ultra 819151-013 WOLF GREY Size 8,Nike Wmns Air Zoom Odyssey 2 SIZE 6 White Black,NIKE Lunarglide 8 Womens Running shoes Size 9 bluee Black White AA8677 406,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE Women’s AIR MAX 1 ULTRA SE 'Metallic Toe' Black Size UK 5.5 EU 39 US 8 New,Current specials and promotions
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NIKE WMNS LUNARFLY+3 PR WOMENS RUNNING STYLE 487751,Nike Air Max Thea Womens Sz 9.5 White Black 599409-103,Nike Cortez Ultra Jcrd Prm Casual Women's shoes Size,Nike Free RN Flyknit Women's Running shoes 831070 404 Size 7,.
Nike Wmns Air Presto Flyknit Ultra - Hyper Turquoise,
NIKE Womens Nike Free Rn Running 2018 942837-001 BLACK WHITE Womens Size 6.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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