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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE METCON REPPER DSX WOMEN`S SHOES TRAINING NEW SZ 10.5; 11.5,Nike Shox NZ 2.0 Running shoes White Pink BLK Youth Size 7Y Womens 8.5,NIKE FREE RN FLYKNIT 2017 UNISEX SHOES SIZE UK 5,Nike Womens Roshe LD-1000 Print Trainers 810861 Sneakers shoes 701,.
Nike Free TR Flyknit Women’s Size 8 bluee orange Athletic Training shoes X18-1556,Nike Legend React Women's Black White A1626001,Nike Air Zoom Structure 18 Size 4.5 (uk) BNIB,Nike Womens Shox Gravity White University Red AQ8554-106 Size 6.5,Nike Women's Epic React Flyknit 2018 Rust Pink Tint Tropical Running AQ0070-602,NIKE VH US 10 UK 7.5 EUR 42 CM 27 training for the future,.
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NIKE Womens Hyperdunk 2017 Tb 897813-300 GORGE GREEN Size 5,Nike metcon 3 women's cross fit UK 7.5 EUR 42 (849807 101),Nike Womens Air Max 95 307960-107 Size UK3.5 EU36.5 US6,Nike Women's Air Foamposite One Dark Stucco Iridescent Shine Pro size 9 mens 7.5,Nike Air Vapormax Women’s 8 Flyknit Moc 2 Gunsmoke Blackened AJ6599-003 shoes,NIKE AIR MAX THEA PRINT WOMEN's RUNNING MESH DARK GREY - BLACK - VOLT US SZ 7.5,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Air Zoom Vapor X, Tennis shoes, bluee 7 No Returns SeeDetails, Facebook
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Nike Revolution 4 Womens Style 908999 Black Womens Size 5.5, Pinterest
NIKE Womens Hyperdunk 2017 Tb 897813-400 UNIVERSITY blueE Size 5,Nike Roshe LD-1000 Pink Blast Total Crimson-Sail-Black 819843-601 Womens,NIKE AIR MAX THEA PREMIUM 616723-016 Wmn Sz 9.5 Platinum Pink,
Nike Air Zoom Pegasus 32 Women's Running shoes 749345 600 Size 5,NIKE WOMENS HUARACHE RUN 634835-027 OLIVE STUCCO DARK GREY GIRLS NEW AIR PRESTO,Nike Free 5.0 Flyknit (2013) Great shape,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Odyssey React Flyknit 2 Premium White Hype Women's Trainers Limited Stock,
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Nike Women's Air Max Thea Ultra FK Flyknit Size 5 Black White 881175-001 150,
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NIKE W Nike Air Max Thea Ultra Fk 881175-004 BLACK DARK GREY Womens Size 7,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Free Hypervenom Gs shoes Running shoes Sneaker Sneakers Black 705390-003,Nike Womens Md Runner 2 749869-007 Platinum Grey Pink Womens US size 7, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Free Tr Flynkit 2 Training Women's shoes Size 8, The ability to book an appointment easily and seamlessly straight from your website.
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NIKE FREE 5.0 PINK TRAINERS 40 UK 6 US 8.5, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Tanjun GS 818381-001 Junior Women's Sneakers,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|EUR Shoe Size (Women's):||EUR 41||Brand:|
|Pattern:||Gris Loup||US Shoe Size (Women's):||US 9.5|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Wmns Air Max 1 LX Pure Platinum Grey Women Running shoes Sneaker 917691-002,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Air Zoom Fearless Flyknit Cross Fit Training Volt Black White US_10 Eur 42,Nike Women's Metcon 2 Grey Black-Size 12,Nike Air Max Thea TXT womens trainers 819639 400 uk 4.5 eu 38 us 7 NEW+BOX,NIKE Women's Air Zoom Structure 20 Running shoes (849577-006) Size 5 NEW,Nike Air Vapormax Flyknit Camo shoes -Women's Size 8- Grey White Pink,Nike Flex Trainer 6 Womens Training shoes 831217 102 Size 11 White Black NIB,
NIKE W Dualtone Racer Woven AJ8156-201 MOON PARTICLE MOON PARTICLE Size 9.5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Free 4.0 V4 Running Women's shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Metcon 3 Black White (849807 001) Women's Sz. 5.5 NEW,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Air Max Thea Print Womens Size 6 599408-003 Black White bluee, Nike Women's Air Max 2015 Running Pure Platinum Cool Grey (698903-010) sz 10,NIKE TIEMPO LIGERA IV FG ID LEATHER BLACK-WHITE-gold SIze 7,
Nike Womens Air Max 95 SE White Rainbow Trainers Size 4.5 Uk Brand New,Current specials and promotions
Nike Air Zoom Structure 22 Women's Running shoes Size 10,Nike W Roshe One Running Womens shoes Sea Coral Pink 844994-801,,Nike NSW Gaiter Women's Boot, Size 6, AA0528 001, Org 250,Nike Free TR Flyknit 2 White Pink Grey Womens Training shoes 904658-100 Size 10.5,
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Nike Cortez Classic Nylon Womens UK 3.5 EUR 36.5 749864 401 Light bluee Authentic,Nike Women's Air Max Thea Ultra Flyknit Running shoes bluee 881175-401 Size 6,Nike Wmns Air Zoom Pegasus 35 PRM Geode Teal Green Women Running shoes AH8392-300,
Nike Roshe One Flyknit Volt White-Total orange-Black 704927-702 Women's SZ 7.5,NIKE AIR ZOOM VOMERO RUNNING SHOES Hyper orange Racer bluee UK 6.5 US9 EU 40.5,NIKE Womens Nike Downshifter 8 908994-005 LIGHT CARBON Size 7.5,Nike React Element 87 Size 6.0 mns 7.5 Wmns (EUR 38.5),.
Nike Roshe One Womens 844994-007 Platinum Pink Purple Running shoes Size 10,
Nike Women's Metcon 4 Rise AH8184-100 White Wolf Grey Sz 5.5 Training Cross Fit, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
NIKE WOMEN’S Sz. 7 M “Flex Supreme TR 5” DRK. GREY HOT PUNCH-WHITE NEW,Nike air shoes women size 6.5 new black,Nike Jamaza New Womens Trainer,NIKE W Nike Air Zoom Structure 21 904701-400 ARMORY blueE Size 7,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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