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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike W SF AF1 FIF - AJ1700 600,Nike W Air Zoom Pegasus 35 Premium AH8392-001 Grey Gridiron Women Running shoes,NIKE W Nike Dualtone Racer Se 940418-004 BLACK Size 6.5,NIKE W Dualtone Racer Woven AJ8156-201 MOON PARTICLE MOON PARTICLE Size 6.5,.
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NIKE WOMENS SF AF-1 HIGH SZ 6 FORCE IS FEMALE VINTAGE WINE pink BOOT AJ1700 600,
NIKE Womens Nike Air Zoom Vomero 13 922909-003 COOL GREY Size 7,Nike Lunarcharge Essential Womens Trainer shoes Size 3.5 Night Maroon -,Nike Lebron XIII 13 iD Gym Red gold Black SZ US 7 Womens SZ 8.5 ( 836141-992 ),Nike Womens Roshe Two Flyknit Running Trainers 844929 Sneakers shoes 004,
Nike Air Max Thea Premium Reflective Womens 8.5 Grape Purple PRM 616723 500 Zoom,Nike Wmns Air Huarache Run, Olive Canvas Metallic pink gold, AT5700 300, Sz 7,Nike Shox Gravity Metallic gold Women’s Sneakers Size 9 AQ8554-700,Nike Air Zoom Pegasus 34 Women’s Trainers Uk Size 5 38.5 880560 001 New Box Run,Nike Tanjun SE Womens 844908-010 Pure Platinum Red Crush Running shoes Size 8,
Nike Womens Roshe LD-1000 UK 5 Light Bone Coastal bluee Black 819843006,Nike Air Womens Running Lunar Skyelux Dark Grey Pink Anthracite shoes Size 5.5,Nike Metcon Flyknit 3 White Black Plat Women's Trainers Limited Stock All Size,
Nike W Air Foamposite One Obsidian Glitter AA3963-400 WMNS Womens shoes Sneakers,NIKE WOMEN HYPERDUNK 2013 TB MID NAVY METALLIC SILVER SIZE 11.0 599527 400,Nike W Womens Air Max 270 AH6789 103 Grape White Court Purple Menta Black Green,NIKE WOMEN'S AIR MAX THEA ULTRA FLYKNIT SHOES sail white 881175 102 MSRP 150,Nike Womens Flex Experience Rn 7 Running shoes 908996-013,Nike Air Max Thea J Women's UK 8.5 EU 43 US 11 AJ2010-001 Desert Sand gold,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Nike Classic Cortez Leather Women's Gym Red White Trainers UK 8 - 807471-600,NIKE WOMENS AIR VAPORMAX FLYKNIT MOC 2 Size 7 AJ6599 005 Light Silver,Nike Womens Blezer Mid Premuim,NIKE WOMENS AIR MAX THEA FLYKNIT BLACK CRIMSON MULTICOLOR 881175 600 SZ SZ 7.5,
Make sure you utilize all the big social media platforms such as:
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Nike Metcon 3 Training 849807-100 WHITE Womens Size 7.5, Facebook
Nike Women Metcon 3 shoes Training CrossFit WeightLifting 849807-001 Black White,Nike LunarEpic Low Flyknit OC 844863-999 Wmns Running shoes Multi colord size 8, Twitter
Nike Women's Free TR 6 Spectrum Training shoes Green Glow Black Glacier bluee Hast, Pinterest
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Nike Wmns Flex Experience 6 883609-001 Black White Womens shoes US Size 11,Nike Metcon 3 CrossFit Training, Weightlifting Trainers UK 5, US 7.5, EUR 38.5,Nike Flyknit Zoom Women Pink Athletic shoes Size 9M Pre Owned NQ,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike SF Air Force 1 Mid Particle Beige Size 9,
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Nike Classic Cortez Nylon 749864-414 Loyal bluee WM Size US 5 New 100% Authentic,Nike Womens Air Max 90 PRM Doernbecher Size 9- 2017 Release,NIKE WOMEN'S AIR FORCE 1 PREMIUM '07 SHOES SIZE 7.5 volt white lime 315186 731,Nike Odyssey React Flyknit 2 Premium Metallic Silver Black Sail AV2608 001,NIKE Flex Supreme TR 5 Grey Hot PINK Women's shoes Size -9.5 WIDE,Nike Air Max ST Black Polar Volt Grey Women's Sneakers - Assorted Sizes,
Nike Women's Core Motion Tr 2 Cross Trainer,Nike Air Zoom Structure 18 Size 3 (uk) BNIB,NIKE Womens Nike Free Rn Running Cmtr 2017 880842-001 BLACK Size 6.5,Nike M2K Tekno Pink Foam White AO3108-600 Women's Size 6-10 Limited New,NIKE Dual Tone Racer Womens Running shoes Khaki White Grey NEW,Nike Air Max Thea Bright Magenta White orange Running shoes Women w Box Size 6.5,
NIKE Womens Roshe G AA1851-002 BLACK WHITE Womens Size 8.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Air Zoom Pegasus 35 Premium White Vast Grey Storm Pink Ember Glow H8392100,Nike Women's Free 5.0 TR Fit 4 Printed Running shoes Purple Size 7, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Womens Air Vapormax Flyknit Black Vintage Wine Purple 849557-007 Size 8.5, NIKE WOMEN'S AIR ZOOM HYPERACE VOLLEYBALL SHOES SIZE 7.5 M US FREE SHIPPING NEW,Nike Womens Free RN Distance Running Trainers 827116 005 Sneakers shoes,NIKE AIR MAX Women’s 90 City QS Paris Macaroon Lavender Red SZ 8.5 (NEW IN BOX),.
NIKE WOMEN'S AIR JORDAN 12 RETRO -WITH BOX. WMNS 5.5 AO6068 203. DEADSTOCK, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE Women's Metcon 3 Training shoes Cool Grey Solar RED-Black-Pure Platinum 11.0,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|US Shoe Size (Women's):||6|
Does not apply
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Nike Womens Lunarcharge Essential Running Trainers 923620 Sneakers shoes 100,Nike Women's Air Max 1 SE PRM Vachetta Tan Metallic Silver AO0795 200 Size 5,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Air Zoom Pegasus 35 Game Royal-White,
Nike Air Zoom Elite 10 Women's Running shoes 924505 001 White Black NIB,Nike Free Run Commuter Running shoes Womens Running Sneaker,Nike Roshe Ld 1000 Running Women's shoes Size 10,Nike Air More Uptempo Womens 917593-002 Hot Punch Black Volt shoes Size 9.5,Nike flyknit lunar 2 women,Nike Studio Wrap Pack 3 Yoga Dance Pilates 684870 002 US7 UK4.5 EU38,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Wmns Air Max 95 Sail Sail-FossilUK size 5.5 EUR 39,Nike Air Zoom Vomero 12 Women's Running shoes Size SZ 6 863766-300 Palm Green,Nike Womens Air Max 90 Premium Metallic Field Trainers 896497 901,NIKE FREE RN 2017 880840 400 Chlorine bluee Women's Sneaker shoes,Nike Air Max Thea Womens 599409-030 Wolf Grey Black Running shoes Size 6 Womens,Nike free run 5.0 women,
Nike Air Zoom Pegasus 34 Womens Size 8 bluee Pink NEW WITH BOX NWT,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Epic React Flyknit (GS) Youth Women's Size UK 4.5 EU 37.5 943311-101,Nike Sock Dart Women's Size 7 New in Box Medium Grey,Nike Rosherun Hyperfuse Size 6 (uk) BNIB,NIKE WOMENS AIR SOCK DART SZ 6 DARK STUCCO BLACK WHITE OLIVE RUNNING 848475 005,Nike Court Royale GS 833535 001 Juniors Womens shoes Black Nubuck Casual Sneaker,Nike Air Max Thea Barely pink UK Size 5.5 599409 612,.
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Nike Women’s Air Max Premiere Run (10M, White Black Pink Pow),Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike W Air Max Thea Ultra Flyknit 881175 601 Red & Black Women SZ 6 - 10,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
NIKE Green Suede Air Max 90 2015 Sneakers shoes - size 8,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Mayfly Woven Womens Casual Running shoes Tan White 833802 201 NEW Size 7,Current specials and promotions
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NIKE Women's Flex Trainer 6 Cool Grey Pink Blast 7.5 B(M) US,NIKE Womens Hyperdunk 2017 Tb 897813-401 GAME ROYAL Size 6.5,NIKE WOMENS AIR MAX THEA FLYKNIT BLACK WHITE 881175 001 SZ 5.5,Nike Air Zoom Vomero 5.5 women running run sneakers NEW hot punch 863766-600,.
NIKE OUTBREAK HIGH SNEAKERS WOMEN SHOES blueE GREEN 318635-411 SIZE 6 NEW,
Nike Roshe trainers UK 6.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Nike WMNS Air Max 90 Black Hyper Grape Anthracite 616730-010 Sz 5 5.5 7 8,NIKE Womens Nike Tanjun 812655-606 SHEEN WHITE-SHEEN Womens Size 10,NIKE WOMENS BLAZER MID PREMIUM RED CRUSH WHITE AV9375-605,Nike Brand New Box 8 Womens Prestige 3 Skinny High Top PRM shoes Purple Leopard,
This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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