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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike SF Air Force 1 Mid Women's shoes AA3966 Sz. 7.5 160,Nike Wmns Air Max 90 White Gum Women Running Casual shoes Sneakers 325213-135,Nike Flex Trainer 5 Black Volt-Pink-Dark Grey 724858-006 Women's Size 7.5,NIKE FREE RN 2018 SUN shoes for women, NEW & AUTHENTIC, US size 8.5,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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NIKE Women's Roshe Flyknit 844929 401 BNIB, Facebook
Nike Womens Vandal 2X Double Stack Platform Gym bluee Size 9.5 AO2868 400 New,Nike Women's Air Force 1 PRM Suede shoes - Obsidian Dynamic Pink Sunset SZ 11.5, Twitter
Nike Pre Montreal Racer Mint Green gold Sneakers Vintage Women's Size 7 EUC, Pinterest
Nike Dunk Sky Hi Essential CARGO KHAKI SAIL BROWN 644877-301 Wedge Green SZ 7.5,Nike Mayfly Woven Red Starburst 833802-601 Wmn Sz 9,Nike Wmns Air Max 1 VT QS Left Insole With Tiny Defect Women shoes 615868-002,
Nike Womens Shox NZ - 636088 400 - Midnight Navy Iridescent - Purple - Ws Sz 8,Nike NikeLab Blazer Low LX Women's size 9.5 US AA2017-100,NIKE AIR VAPORMAX FLYKNIT CARGO KHAKI SIZE WOMEN'S 12 MEN'S 10.5,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Flex Experience RN 5 Women's Size 5 Running shoes,NIKE IN-SEASON TR 7 WOMEN'S BLACK TRAINING SHOES sz 7.5, 909009-002,Nike sneaker Women's Beige Spring-Summer cod. 100722 AU,NIKE Air Max Thea Ultra FlyKnit Trainers 6.5 39 Pink bluee White. NEW,
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Nike Women's Sz 10 Air Zoom Pegasus 35 Metallic Premium Running shoes AV3046 001,Nike Metcon 2 White Night Maroon-Pink Blast-Black 821913-106 Women's SZ 5,Nike Odyssey React Lt Silver Sail Mica Green Crimson Tint Lt Cream 9820009,Nike Womens Blazer Low Se Prm Low Top Lace Up Fashion Sneakers,NIKE LUNARGLIDE+ 4 BREATHE WOMEN'S SIZE 6 NEW IN BOX purple FORCE 579999 515,NIKE W Nike Free Rn Running Motion Fk 2017 880846-001 BLACK Size 8,
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Nike Free Women sneaker size US 7.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE Premium Shox Running shoes Biege Suede 316572-221 Womens Size 8.5,NIKE WOMEN AIR MAX 97 UT SEQUOIA NEUTRAL OLIVE US WMNS SZ 9, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Air Max Sequent 3 Womens Size 8 (6.5Y) New Grey White Running shoes, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Hyperdunk Breast Cancer Pink 2013 Women's EXC,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Air Zoom Pegasus 31 QS Women's Athletic shoes 716440 685 Size 10.5,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Womens Blazer Mid Premium Red Crush White AV9375-605 Women's Size 5.5,
NIKE W Air Max 270 Womens Av8427-001 Size 9.5,Nike Air Zoom Pegasus 32 Print. Brand new. Women sizes 6,Nike Women's Pegasus 31- Pink White (654486-600) Brand New Size 8.5,NIKE FREE RN EU 40 UK 6 NEW trainer run rosheone rosherun kaishi juvenate 5.0,Nike Women's Flex 2016 RN, PINK BLAST WHITE-BLACK-ELECTRIC GREEN, 9 US,NIKE WOMEN'S AIR HUARACHE RUN ULTRA SHOES industrial bluee navy 819151 403,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Flex Supreme Tr 5 Women's Sz 10.5 Black White Volleyball 852467-001 New,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE SCARPA women RUNNING art. AJ3491-002 mod. REVOLUTION 4 EU solo 38,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE WMNS PRIMO COURT CANVAS BLK GRY WHT SLVR 631635 011 WOMENS US SIZES,Current specials and promotions
Nike Lunarlon Tiff bluee Running shoes limited ed Women’s Marathon SF 2013,Nike Women's Downshifter 8 Running shoes Black White-Anthracite (908994 001),,NIKE FREE RN MOTION FLYKNIT 2017 Trainers - Brand New - Offers Welcome,Nike Free RN Flyknit Women's shoes Hyper purple Multi color 831070-500,
Nike Free TR Focus Flyknit Women's Training Running shoes 844817 801 size 12,NIKE W Nike Flex Trainer 7 898479-100 WHITE Size 9.5,Nike REAX Run 10 Womens Fitsole Fit+Cushioning+Support Trainers Size UK 7.5,NIKE WOMENS EPIC REACT FLYKNIT GUNSMOKE WHITE BLACK AQ0070-010,Nike Quest Running shoes (AA7412-001) Women's Gym Training Sneakers Trainers,
Nike Flyknit Zoom Agility Training Women's shoes Size 11,Nike Women's Lunar Apparent Running shoes Black Grey Solar Red 908998-003 Sz 8,Nike WOMEN'S AIR MORE UPTEMPO '96 BARELY GREEN MINT WHITE 917593-300 Sz 12 NEW,
Nike Free Virtous Running Women's shoes,Nike Air Max Thea Ultra SE - SIZE 5.5 - NEW - 881118-100 Oatmeal Khaki Tan QS,Nike Womens Air Max 90 Running Size 8 White Wolf Grey Laser Pink 325213-136,Nike Women Free Transform Flyknit Running Trainers 833410 100 SZ 6.5 SZ 7 NEW,.
Nike Women Lunarepic Low Flyknit White Black Running shoes 843765 001 Size 5.5,
NIKE WMNS AIR PEGASUS '83 PRINT MIDNIGHT NAVY SAIL UK5 US7.5 EU38.5 725079-400, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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