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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE WOMENS AIR HUARACHE RUN TXT SZ 6 PORPOISE blueE 818597 400,
Nike Classic Cortez Leather Light Bone Metallic gold-White 807471-011 Wmn Sz 8.5,NIKE Sneaker Turnschuhe Air Max Thea Mint Hellblue Gr. EUR 40,Nike NikeLab Wmns NSW Gaiter Boot White Barley Green AA0528-100 UK8 US10.5,Nike Roshe Two Running Women's shoes Size 8.5,
Nike Womens Athletic shoes White, Unversity Red 5.5 US 3.5 UK,Nike Wmns Air Force 1 Mid '07 LE 366731-001 Black New Women's shoes Size 6.5,Nike Tanjun Gs shoes da Ginnastica per il Tempo Libero Sportive Corsa Correre,Nike Air Max Tailwind 8 Pure Platinum Grey Black White Women's Sz 7 Running NEW,NIKE WOMEN'S AIR HUARACHE RUN PREMIUM AA0523-200 Metallic Red Bronze pink gold ,
Nike Wmns Sock Dart BR Breathe Gradient bluee White Women Running shoes 896446-400,Nike Air Zoom Pegasus 35 Black White-Gunsmoke-Oil Grey 942855-001 Women's SZ 8.5,NIKE W Nike In-season Tr 7 (w) 922929-002 BLACK BLACK-BLACK Womens Size 8.5,
Nike Women’s LunarEpic Low Flyknit 2 Black Grey 863780 041 Size 8.5 NEW,Nike Womens Tanjun Black White Running shoes Size 7 (212341),Nike Women's SZ 9 Zoom Cage 3 HC Tennis Team Red Metallic Silver 918199-602,Nike Women's Toki Silp on Sneakers - Size 8.5 US, White,Nike Air Vapormax 2019 Running shoes ( women's) Size 9 1 2,NIKE TANJUN SE PREMIUM LEATHER SNEAKERS WOMEN SHOES IGLOO 844908-304 SIZE 8 NEW,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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NIKE WMNS Blazer Mid Premium Casual Red White bluee USA SZ 6- AV 9375-109,NIKE W Nike Duel Racer Knit AA1107-001 LIGHT BONE Size 8,NIKE Women's Powder bluee Blazer Mid Premium Sneakers 316959 100 NWOB,Nike Women's Flex Experience Rn 6,
Make sure you utilize all the big social media platforms such as:
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Nike Wmns Air Max 90 blue Navy bluee UK_4.5 US_7 Eur 38, Facebook
Nike W Air Zoom Structure 21 Running Womens shoes NWOB 904701-007,Nike Free 5.0 TR Fit 5 Print 704695 011 US Size 9 Brand New, Twitter
Nike Flex Supreme Tennis shoes, Pinterest
Nike Free Women's Running shoes,NIKE AIR PRESTO LADIES SIZE 5.5 TRAINERS SNEAKERS SHOES,NIKE Womens Hyperdunk 2017 Tb 897813-300 GORGE GREEN Size 11.5,
Nike Flex Fury 2 Girls Women's Trainer (Variable Sizes) Grey Brand New In Box,Nike Womens Free RN Flyknit 2018 shoes 942839 101 White Black Size 8,NIKE AIR MAX ZERO WOMAN SIZE 10.0 NEW PROVENCE PURPLE COMFORTABLE LIGHTWEIGHT,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Women's Air Max Jewell SE Premium Casual shoes Size 7.5 NIB,
NIKE WOMEN'S ROSHE TWO HI FLYKNIT CASUAL BOOTS BLACK WHITE 861708 002,Nike Womens Dualtone Racer Se Low Top, Mushroom Mushroom-Summit White, Size 9.0,Nike Wmns Air Max 2016 Print 818101-100 White Black Size US 5 NEW 100% Authentic,NIKE Womens Nike Zoom Strike AJ0188-006 VAST GREY Size 6,
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Nike Internationalist TP trainers 749558 500 uk 5.5 eu 39 us 8 new in box,
NIKE BLAZER LOW LX LUX SAIL SUMMIT Suede Velvet Women’s SZ 9.5 AA2017-100 NEW,Nike Wmns Flex Contact 2 Running Training Womens shoes Black White AA7409-001,Nike Cortez Nylon XLV Women's Trainers Size UK 5.5 EU 39 882258 101,NIKE Women`s Flare Tennis shoes Colour Photo bluee and Obsidian SZ 7,Nike Flight 13 Mid Pink Glow Pink Glow 616298-600 Women's SZ 6.5,NIKE WOMENS LUNAR APPARENT RUNNING SHOES 908998-002,
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Nike Women's Air Huarache Run 634835-203,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE AIR MAX THEA SZ WMNS 12 (599409 603) CM 29,Nike Free TR Focus FluKnit Womens Running shoes 844817 501 Size 11, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike women shoes Nike Air Vapormax Flyknit 2 Alluminio Black Metallic silver, Nike Free RN 2017 Black Anthracite Dark Grey 880840-003 Women's Running shoes,Nike Free Correr 2 Ext Calzado women blue Hot Lava 536746-406 Zapatillas de para,Nike Wmns Lunarconverge Running Womens shoes Anthracite 852469-002,.
Nike Wmns Air Force 1 AF1 Jester HI XX Black bluestery Dusty Peach AR0625 001, The ability to book an appointment easily and seamlessly straight from your website.
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NIKE Womens Nike Air Zoom Hyperace 902367-001 BLACK sz 12 Nike Volleyball shoes,
Nike Women's Free Rn Distance 2 Running shoes,Nike Air Max Thea Ultra Flyknit UK 7 EU 41 LN30 07 SALEx,NIKE Womens Nike Hakata AJ8880-003 BLACK WHITE-WOLF GREY Womens Size 7,Nike Women's Flex Experience Rn 5 Running shoes Wolf Grey Racer bluee 9 B(M) US,Nike W Air Max 90 Ultra Essential 724981005 black halfshoes,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Kaishi 747495442 bluee halfshoes,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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Nike Wmns Air Force 1 '07 Black gold Size 5 6 7 8 9 Womens shoes New AR0642-002, Make-up Artists
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Nike Women's Roshe One PRM Black Vachetta Tan White 833928-010, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike Womens Roshe Run SZ 8 Flyknit Training shoes Pink orange Black 704927-008,NIKE WOMENS AIR HUARACHE RUN BARLEY VOLT WHITE GUM 634835 702 SZ 6.5,Nike Womens Kaishi Print Running Trainers 705374 516 Sneakers shoes,NIKE Womens Nike Free Rn Running 2017 880840-002 WOLF GREY Size 9,Nike Juvenate Women’s 844973-200 JV Mocha Lightweight US 9 All Day shoes,Nike Wmns Air Max 95 Sail Sail-FossilUK size 5.5 EUR 39,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Air Max Zero, Girls Women's Trainer (Variable Sizes) White Black Brand New,
Nike Wmns Air Max Thea 599409409 navy bluee halfshoes,NIKE W Dualtone Racer Woven AJ8156-002 BARELY GREY Size 8,NIKE W BLAZER LOW SE PRM (AA1557-600) PORT WINE SPACE blueE WMNS.8.5 MNS.SZ.7,NIKE WOMENS AIR HUARACHE RUN SZ 5.5 LIGHT ARMORY blueE ICE WHITE 634835 407,Nike Womens Size 5 Air Max 1 Ultra Moire' Sneaker Running shoes,Nike Lunarepic Low Flyknit 2 Womens Trainers Sneakers - US Size 7 - Pink bluee,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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NIKE AIR MAX THEA PRM women's Cedar Gum Yellow White Leather 616723 604 sz 6,NIKE WOMENS AIR HUARACHE RUN SZ 5 SPORT FUCHSIA WHITE GUM 634835 606,NIKE FLEX 2016 RUN WOMAN SIZE 5.0 NEW HYPER purple RARE COMFORTABLE STYLISH,Nike air presto mid utility black Women Size 6,Nike Duel Racer Running Women's shoes Size,Nike Lebron 16 HFR UK Mens 5.5US 4.5UK Wmns 7US 4.5UK EU38,
NIKE W Nike Duel Racer Knit AA1107-001 LIGHT BONE Size 5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE Women's Air Max IVO Pure Platinum White SIZE 9,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Air Zoom Vomero 13 Womens Running shoes 922909-003 Grey Select Size NEW,Nike Women's Rust Pink Legend React Sneakers Sz 8.5 AA1626-602 - NIB,Nike WMNS Air Zoom Pegasus 34 Pure Platinum Anthracite Running shoes SZ 6(NO BOX,Nike Metcon 2 Women's Cross Training shoes 821913 101 Size 5,NIKE WOMENS DUALTONE RACER SE SZ 9 PARTICLE PINK WHITE RUNNING SHOE 940418 600,Nike Ladies Running shoes Wmns Nike Revolution 4 Eu Black White Aj3491 001,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Vapormax Plus Women Light Menta Light bluee racer,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
NIKE FREE RN 2018 T-SHIRT HOPE CITY WOMEN'S Sz 10 WHITE SPEED RED AQ7509 106,
Nike WMNS SOCK DART PRM WOMENS Sneakers 881186-601 MSRP 140,NIKE Womens Nike Roshe One Prm 833928-601 RUST PINK Womens Size 8,Nike Presto GS purple Gr. 37,38,39 NEU & OVP,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Women's Flex Supreme TR 5 Training shoes (852467 001) Black Sizes 6.5-10.5, Nike LD Runner Trainers Ladies UK 6 US 8.5 EUR 40 CM 25.5 REF 1197,Nike air zoom pegasus 35 Uk7,
Nike Odyssey React Flyknit 2 Premium White Hype Women's Trainers Limited Stock,Current specials and promotions
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NIKE Womens Nike Air Zoom Pegasus 34 880560-001 BLACK Size 6.5,NIKE AIR MAX THEA ULTRA FLYKNIT WOMEN'S TRAINERS SIZE UK 6.5 EUR 4.5,Nike Women's Free TR 7 Training shoes Pure Platinum 904651 007 Size 9 NIB,NIKE Women's Juvenate SE, bluee, Size 7.0 US 5 UK,NIKE COURT BgoldUGH LOW SNEAKERS WOMEN SHOES TRIPLE WHITE 844905-110 SIZE 11 NEW,
Nike women Chaussure de Sport Chaussure de Loisir Nike Md Runner mi Olive,Nike Flex Ladies Running shoes Neon Yellow Black Size 38 US 5,5Y, UK 5,NIKE REACT ELEMENT 55 Womens Sneaker BQ2728-005,
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Nike Womens Free TR 8 Training Running shoes Style 942888-004 US Size 7.5,
Nike Women's Air Max 95 Desert Sand Metallic gold Size 11 AV8428 001, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Nike Roshe Two Flyknit Womens 844929-401 Navy Binary bluee Running shoes Size 8,
Nike Airforce 1 Low Prem Uk6.5 brand new, stunning colourway & quality,NIKE WOMENS AIR HUARACHE PREMIUM SZ 6 MATTE SILVER BLACK ROYAL blueE 683818 007,NIKE Womens Nike Reax Run 5 407987-116 WHITE Size 9,Nike Frauen Air Pegasus 83 Low & Mid Tops Schnuersenkel Laufschuhe blue Groesse,
This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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