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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Roshrun Jacquard Women's shoes Size 7,Nike Women's Lunarsolo Running shoes, Twitter
Nike Woman’s Lunarepic Size 8 Black, Pinterest
Nike Women's Air Zoom Pegasus 33 Running shoes (831356) - US6.5 UK4 EUR37.5,NIKE KAISHI PRINT ROSHE RUNNING SHOES SIZE 7.5 WOMENS 705374 310 flyknit,Nike Wmns Air Zoom Pegasus 35 942855606 purple,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Air Max Thea Premium Metallic bluee Silver 616723 901 UK4.5 US7 EUR38,
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Nike Women White Air Force 1 '07 ALL US SIZES AVAILABLE Style 315115-112,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Womens Free TR 6 PRT Running Trainers 833424 600 Sneakers shoes,Nike Free TR Focus Flyknit Women's Training shoes 844817 002 Size 6, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Women's Air Zoom Tr Dynamic Ankle-High Running shoes, NIKE ROSHE RUN LOW TRAINERS CHRISTMAS WOMEN SHOES RED WHITH 85286-661 SZ 9 NEW,Nike Flex Fury Women Running shoes Size 6-7.5 color Fchs Flsh Blck Fchs Glw Bld,Nike Women's Air Max 270 Flyknit shoes AH6803-003 Black Yellow orange Size 9.5,.
Nike Womens Free TR Focus Flyknit Training shoes Black gold Size 12 (844817-002), The ability to book an appointment easily and seamlessly straight from your website.
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Nike Lunarepic Low Flyknit 2 Black Dark Grey Women's Running shoes - Size 10 NWB, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Women's Air Alvord Series Trail Multicolor Running shoes 313610-401 Size 9,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Nike Womens Air Huarache Run - 634835 408 - Diffused bluee Obsidian - Wmns Sz 7,
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Nike Metcon 3 Womens 849807-001 Black White Mesh Cross Training shoes Size 6,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Nike Air Max Thea Ultra PRM Women’s 848279 Sz 7 Midnight Navy NIB,NIKE ROSHE ONE FLYKNIT CASUAL WOMEN's M RUNNING MESH COOL GREY - BLACK AUTHENTIC,Nike Wmns Air Huarache Run Ultra Premium - Silt Red Red Stardust - Sail - Gum,Nike NEW Womens In Season 7 Fashion Cross Trainer shoes 909009-015 size 9 75,
Nike Wmns Air Jordan 1 RET Low Slip On I AJ1 White Black Women shoes AV3918-100,
Nike Wmns Tanjun SE Uk 6 Fashion Trainers Bnib 844908 008 Atmosphere Grey Ladies,Nike Flex Fury 2 Trainers Womens Black White Sports trainers Sneakers,Nike Air Max Thea Donne shoes da Tennis Tempo Libero Ginnastica 599409,NIKE WOMENS AIR MAX ZERO RUNNING TRAINING SHOES 857661-100 Size 6, BRAND NEW,Nike Dual Fusion TR Black Anthracite White Mtlc Red Bronze 844674-004 Wmn Sz 11,Nike Air Pegasus+ 29 Trail Running shoes Anthracite Bordeaux Electric Green US 8,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Blazer Mid '09 ND Black Black-Very Berry-Birch 375573-001 Women's SZ 7,Nike Women's Air Zoom Structure 21 Running, Black White-Wolf Grey, 9,Nike WMNS Cortez '72 847126-001 Black Balsa Gum Yellow Leather Women's shoes,Nike Wmns Revolution 3 SIZE 7 Dark Grey White-Black,Nike Wmns Primo Court Mid Mdrn Over-the-Ankle 861673 001 BLACKOUT UK 6.5 EU 40.5,Nike Wmns Free Transform Flyknit 833410-001 Size 4.5 UK,
NIKE WOMENS LODEN SZ 7.5 DARK STUCCO RIVER ROCK GUM WHITE OLIVE ROSHE 896298 006,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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NIKE W Nike Ashin Modern AJ8799-100 SUMMIT WHITE BLACK Womens Size 6,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Women's Air Max Coliseum Racer 553441 605 Size UK-5 EU-38.5 USA-7.5,Nike Women Free Virtuous White Running shoes Size 9 725060-100,Nike Wmns Air Axis Guava Ice White Running shoes Sneakers AA2168-800 Sz 8.5,NIKE Womens Nike Air Zoom Accurate 909734-002 PURE PLATINUM Size 7,Nike Classic Cortez Leather Black Anthracite AV4618-001 Wmn Sz 7,NIKE WOMAN AIR MAX 97 SE PRTCLE BEIGE MTLC RED BRONZE US WMN SZ 8.5,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike women Fitness-Und Chaussure de Loisir Wmns Air Max Mouvement Lw black Or,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE Women’s Free Run Flyknit 2017 Volt (Black & White) NIB,Current specials and promotions
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Nike AIR ZOOM PEGASUS 35 UK 5.5 EU 39 Women’s Running White,Nike Air Zoom Pegasus 35 Trainers Women's Girls UK 4.5 EUR 38,Nike Womens Air Force 1 shoes Black Size 7.5,NIKE W Nike Air Max Thea Ultra Fk 881175-004 BLACK DARK GREY Womens Size 10,Nike Wmns Air Zoom Fearless Flyknit FK Women Training Gym shoes Sneakers Pick 1,
Nike Free Cross Compete womens trainers 749421 700 uk 4.5 eu 38 us 7 NEW,Nike Women's Air Max Plus SE Plum Fog Satin Pack 830768 551 Sz 10,Nike LunarEpic Low Flyknit Purple Dust bluee 843765-501 - Women's 8.5 - New,
NIKE Womens Benassi Jdi Print 618919-605 BARELY pink Size 9,Nike Womens Dualtone Racer Se Low Top Lace Up Running, Black black, Size 7.5,NIKE Womens Air Max 95 Se Prm AH8697-600 PORT WINE SPACE blueE-PORT WINE Size 8,Nike Women's Air Max 1 Ultra Flyknit 859517 001 Black,.
Nike Air Revolution Sky Hi Liberty London Hidden Wedge Sz 8.5,
Nike Dunk Low Women's Sneaker Size UK 3 Eur 36 S13, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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