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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike iD Womens Cortez Leather Premium Sail Brown Size 9.5 or 8 Mens AO4694 992,Nike W AF1 Flyknit 818018 002 Black & White Women SZ 6 - 10,Nike Wmns Beautiful x Powerful Air Huarache Run Ultra PRM Black Women 859511-002,Nike Air Zoom Vomero 13 Womens Running Trainers 922909 Sneakers shoes 001,.
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Nike WMNS Free RN 2018 Women Running shoes Black gold,Nike Lunarepic Low Flyknit 2, Women Sizes 8.5-9-10 B, HotPunch Blk Aluminum NEW,Nike WMNS Air Zoom Elite 9 womens running run sneakers NEW black 863770-001 Sz 7,Nike Lunarepic Low Flyknit Women's Running shoes 843765 301 Size 7.5,
Nike Wmns Air Max 95 Sail Sail-FossilUK size 5.5 EUR 39,Nike Air Max Sequent 3 Camo Womens AJ0005-101 Grey Punch Running shoes Size 5,Nike Classic Cortez women White Red Pelle e Sintetico shoes da Ginnastica,Nike Air Zoom Vomero 12 Running shoes Women's White Black Retail 140,Nike Women's Tanjun Athletic Lifestyle,
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Nike Dart 10 X Running Training Workout bluee Mesh Sneakers shoes Womens 6.5,NIKE WMMS INTERNATIONALIST WOLF GREY UK6 US8.5 EU40 828407 018,Nike Air Max Trainers Brand New Size 6,NIKE WOMEN'S DUNK SKY HI VT QS 611908-201 VACHETTA TAN ARCTIC GREEN SIZE 9,Nike Women AIR MAX 95 “FLORAL CAMO” shoes Sneaker AQ6385-200 O30419 BRAND NEWW,Nike Womens Air Max Thea PRM Low Top Lace Up Running Sneaker,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Free TR 7 Reflect Women's Training shoes White bluee AA2238-100 SIZE 10, Facebook
Nike Women's Juvenate Sneaker, Black White, Size 7.5 M,NIKE WOMENS AIR HUARACHE RUN SZ 5.5 DENIM GUM BINARY blueE MUSLIN SAIL 859429 401, Twitter
Nike Air Max Ultra Essentials Black Women's Sneakers Size 9.5 (704993-007), Pinterest
Nike Wmns Air Max 95 LX - Smokey bluee Smokey bluee - Mushroom,NIKE Womens Nike Flex Essential Tr 924344-001 BLACK Size 9,NIKE ROSHE ONE FLYKNIT CASUAL WMNS Sz 11 RUNNING MESH COOL GREY BLACK 704927 007,
Nike Free 4.0 V4 Running Women's shoes,Nike W Air Span II shoes Silver Women,Nike Air VaporMax Flyknit 2 Women's Running shoes Pink 942843-600 100% AUTHENTIC,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Womens Free RN Motion Flykknit 2017 Running Trainers 880846 Sneakers 402,
Nike Air Zoom Pegasus 32 Women's Size 10 Medium Pink green,NIKE Womens Air Zoom Fearless Fk Lux 922872-007 BLACK WHITE-COOL GREY Size 8.5,Nike Classic Cortez Leather 807471 017 Grey Gunsmoke Sail Womens shoes Sz 7.5,Nike Sock Dart GPX N7 shoes Sunset Glow White 908659-817 Womens shoes,
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Nike Womens Air Zoom Pegasus 33 shoes Athletic Running Sneakers 831356 500 New,
Nike Metcon 4 Womens 924593-004 Atmosphere Grey Cross Training shoes Size 6.5,Nike Free XT Motion FIT + LAF Livestrong 454497-017 Women US 11.5 New with Box,Nike Women's City Loop AA1097-201 SAND Womens Size 7.5,NIKE Hyperdiamond 2 Keystone 856434-012 BLACK WHITE-WHITE-WOLF GREY Size 6.5,Nike Womens Trainers Lunarcharge Essential UK Size 3.5 R.R.P. NEW in Box,Nike Air Max Thea Ultra FK Flyknit Women 881175-400 Glacier bluee Turquoise OG,
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Nike Women Air Force 1 SF AF1 MID AA3966-200 Mushroom Light Bone NIB Various Sz,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Free RN Wolf Grey White Volt White Womens Running 2018 ALL NEW,Nike woman shoes size 8.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Nike Women's Air Max Sequent 2 Running shoes Black White 852465-002 NEW, NIKE WOMENS AIR HUARACHE RUN SE METALLIC MATTE SILVER 859429 002 SZ 6,Nike air max thea wmns UK 4,5 US 7 EUR 38 (SKU 64) nuove originali,Nike Frauen Free Rn Cmtr 2017 Prem Low & Mid Tops Sportschuhe Laufschuhe Beige G,.
Nike free RN womens trainers sneakers 831509 007 uk 5 eu 38.5 us 7.5 NEW+BOX, The ability to book an appointment easily and seamlessly straight from your website.
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Nike air size 7 Womens, Links to your social media pages to build your online following.
Nike METCON DSX FLYKNIT 2 UK 4 EU 37.5 Black White Crossfit Women’s,
Nike Women's AIR MAX 270 shoes Particle pink Celestial Teal AH6789-602 Size 5.5,NIKE WINFLO 4 women's, size 6 Brand New,NIKE AIR ZOOM FEARLESS Flyknit CITY Women 5.5 10 Training shoes Jade 902166 301,NIKE Women's Free RN 2018 Running shoes Black White Size 7 M US,Nike Blazer High Sail Sail-Bright Coral-White 317808-115 Women's SZ 5.5,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Kyrie 5 GS V Irving Just Do It Kid Women Basketball shoes Sneaker AQ2456-003,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Nike Women's Air Max Thea SE shoes (861674-002) Metallic Hematite Running shoes,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Air Zoom Pegasus 34 FlyEase Running shoes Womens 11,
Nike Wmns Air Max 2017 849560503 pink,Nike Lunarcharge BN Air Max 95 OG 933797-070 Women's US 7,Nike Womens Revolution Black Running shoes Size 7.5 (193782),Nike Kawa Slide Women's White Metallic Silver 34588100,Nike Rosherun Roshe Run Print Hyper Turquoise orange Flyknit One Womens Camo,Nike Wmns Volley Zoom Hyperspike Womens Volleyball shoes Black 585763-001,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Free 5.0 bluee Size 7.5 women,Nike Women’s Epic React Flyknit Wolf Grey Cool Grey AQ0070-002 Size 10.5,Nike Wmns Air Max 90 Black White Women Running Casual shoes Sneakers 325213-047,Nike Womens Free 5.0 TR Fit 5 Training shoes Running Size 6-10 color Volt & bluee,Nike Lunartiempo Sky Hi Premium QS Bronze Citron-Punch Trophy 667616-700 SZ 6,NIKE Womens Roshe G AA1851-400 OCEAN BLISS WHITE Womens Size 6.5,
Nike Wmns Air Zoom TR Dynamic Cross Training Womens shoes (Size 5.5) 849803-100,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Woman Air Max 95 shoes, Woman shoes, Size 12,NIKE WOMENS DUALTONE RACER SZ 5.5 RUNNING CARGO KHAKI MEDIUM OLIVE 917682 303,Nike Womens Downshifter 7 Running Trainers 852466 Sneakers shoes 010,NIKE Womens Nike Tanjun 812655-100 WHITE BLACK Womens Size 6, Nike City Loop Silt Red Port Wine Ladies Trainers Sneakers Style AA1097600,Nike Air Presto Mid Utility Women's 859527-002 Black Reflect Silver 3M Run Rare,Nike womens flyknit hyperfeel cross elite running trainers sneakers 638348 400,Nike Womens bluee Soccer shoes Size 11.5 (211264),NIKE Womens Hyperdunk 2017 Tb 897813-400 UNIVERSITY blueE Size 6,Nike Free RN 2018 Running shoes Size 6.5 Gunsmoke Crimson Pulse Style 942837 005,,Nike Womens Athletic shoes Volt Black White Pink Pow 7 US 5 UK,.
NIKE FLYKNIT MAX BLACK WHITE-PHOTO blueE-PUNCH SIZE WOMEN'S 7,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike Flex 2017 Running Trainers Sneakers Size 3.5 & 4 UK Brand New 898476,
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Nike Air Zoom Pegasus 34 Women's Running shoes bluee Recall Obsidian 880560-407,Nike Downshifter 8 908994002 black,Nike New Air Zoom Fearless Black Womens shoes Size 5.5 M Athletic MSRP 140,Nike Men's Downshifter 7 Running shoes Sz 10.5 Blk Mtlc Hematite 852460 001,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE W Nike Ashin Modern AJ8799-100 SUMMIT WHITE BLACK Womens Size 7,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Huarache Ultra Low Women’s 8.5,
NIKE women JUVENATE Zapato Zapatillas purple whiteo Todas las sizes NUEVO,Nike Womens Air Max Jewel Running Trainers 896194 Sneakers shoes 204,Nike Womens Size 7 Air Max Invigor SE shoes Sneaker 882259-600 Punch Pink NIB,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Air Zoom Vomero 12 ___ Size 8.5 ___ Last pair 863766-100, running, lunar,Current specials and promotions
Nike W Air Max Plus PRM Tuned TN Running Women Tan Beige Sand 848891-004 Size 8,Nike para women AIR HUARACHE RUN Ultra Size 5 Zapatillas running NUEVO,,NIKE Women's Air Max Sequent 3 Running shoes - (Black Anthracite) Size 6,Nike Glitter Shox Women's Size 8 US 392868-105 White Silver 2010 Running shoes,
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Nike Free Run Flyknit Women’s Size 8 Hyper Turquoise Black 831070-307,Nike Women's Free Tr 7 Premium Trainers, Black (Black Wolf Grey Black) 8,Nike Wmns Air Force 1 07 XX Black Oil Grey gold Star-Studded Womens AR0639-001,Nike W Air Max 90 Ultra 2.0 Flyknit 881109 002 Black White Women SZ 6 - 10,.
Nike Wmns Air Max Plus Tn Ultra Both Feet With Discoloration Women 881560-100,
NIKE Flex Experience RN7 908996-012 Black gold-Women's Running shoes Size 7, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Nike Air Rift Breathe Women's shoes Total Crimson,Follow on Twitter Follow on Linkedin More Content by Denise Prichard