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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Womens Size 5 Air Max 1 Ultra Moire' Sneaker Running shoes,Nike Air Max Thea Ultra Prm Running shoes 848279 100 SIZE 9.5 RETAIL 130 NEW,Nike Free 5.0 TR 6 wmns trainers sneakers 833413 100 uk 5 eu 38.5 us 7.5 NEW+BOX,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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NIKE Womens Nike Shox Gravity AQ8554-100 WHITE WHITE-WHITE Womens Size 9,Nike Wmns Air Huarache Run Ultra BR 833292-004 Black White Sz 10 Supreme Yeezy,NIKE AIR MAX WMNS VAPORMAX FLYKINT 849557-041 Sz 5 BLK WHT RACER blueE Box NO Lid,Nike WMNS AIR MAX COMMAND 397690-018 Light Grey mod. 397690-018,
Make sure you utilize all the big social media platforms such as:
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Nike Womens Black White Air Zoom Strong Training shoes Size 7.5 Medium (B, M), Facebook
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Nike Air Presto Women’s Running shoes Size 7 Guava Ice White 878068-803, Pinterest
Nike Women's Downshifter 7 Running shoes,Nike W Air Zoom Fearless Fk 2 Chmp Womens Aj7844-221 Size 7,Nike Presto (GS) Trainers shoes 833875 012 Black-metallique gold,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE INTERNATIONALIST FO QS 807148 100 (SIZE 9.5),
Nike Blazer PRM Mid Top shoes Sneakers AV9375 109 White Red bluee Womens Size 9,Nike Air Zoom Spiridon SPRDN Size UK 6.5 EU 40.5 905221 001 Wolf Grey,Nike Air Presto SE Womens 912928-800 Rush Coral White Running shoes Size 10,NIKE FLEX SUPREME TR DARK GREY HOT PUNCH 10 M NIB 80 WOMEN TRAINING SHOES,
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NIKE WMNS AIR FORCE 1 HI PRM QS 704516 100 WHITE WHITE-METALLIC SILVER US10,
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NIKE Flyknit Zoom Agility Fireberry Pink Training Running shoes NEW Womens 6.5,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike FREE 5.0+ SHIELD Purple Dynasty Black Volt Cheetah (342) Women's shoes,Nike Womens Air Max 1 Ultra Flyknit Running Trainers 843387 400 Sneakers shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Womens Huarache Run Ultra BR Trainers 833292 800 Sneakers shoes,NIKE Womens Nike Zoom Fly 897821-001 BLACK WHITE-ANTHRACITE-WOLF GREY Size 12,NIKE ROSHE ONE DEEP GARNET BRIGHT CRIMSON 511882 662 UK 4.5,NIKE Womens Nike Tanjun Racer 921668-003 COOL GREY SAIL-BLACK Womens Size 9,Nike Classic Cortez Premium Women's shoes Mica Green Bordeaux AR5696-300,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE ROSHE RUN ID VIVID PURE WHITE WOMEN'S - SIZE 6.5,, clients have the ability to book an appointment straight from...
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
|US Shoe Size (Women's):||7.5|
Does not apply
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Some smart local businesses for salons to partner up with are...
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NIKE DUNK SKY HI Women’s Wedge Sneakers Green Size 7,Nike Free TR 6 Girls Women's Trainer (Variable Sizes) White Brand New In Box,Nike Air Zoom Pegasus 34 Women's Black White Dark Grey Anthracite 88056000,Nike Air Women's bluee Suede Patterned High Top Size 9,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Nike Blazer Mid Vintage Suede Black White AV9376-001 Women’s Size 6.5,NIKE FREE FOCUS FLYKNIT 2 WOMEN`S SHOES TRAINING RUNNING NEW,Nike Women's Shox Gravity shoes Size 8.5 Metallic gold Style AQ8554 700,Nike free run 2 (GS) running trainers 477701 010 sneakers shoes,
NIKE WOMENS FLEX SUPREME TR 6 GUNSMOKE SILVER WHITE SHOES 2018 FREE POST AUST,
Nike Womens Air Max 98 Sequoia Floral AQ6468-300 6-12 green prm 1,Nike Women's Flex Experience RN 7 Running shoes Black White (908996 001),Nike Air Zoom Pegasus 35 Running shoes, pink Crimson Grey, 942855 006, Sz 7.5,Nike Womens Air Max 1 Triple White Trainers 319986 108,Nike Women Blazer Mid QS Gift Wrapped Pack Christmas Holidays Size 8.5,NIKE Womens Nike Air Zoom Pegasus 34 880560-003 BLACK Size 5.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Women's Air Force 1 Low White shoes Size 9.5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Nike Women's Air Zoom Cage 3 Hardcourt HC Tennis shoes Guava orange Green Size 9,NIKE INITIATOR SILVER WHITE GREY ICE blue 394053-001 WOMENS US SIZES,Nike Wmns Revolution 4 Triple Black Womens Running shoes 908999-002,Nike Air Max Thea Ultra Fk Womens Running Trainers 881175 Sneakers shoes 002,Nike Women’s Air Jordan 1 Retro Low NS Basketball shoes Sz 6.5 AJ6004-010 Python,Nike Sports Women's White 43612,.
Nike Free TR 7 Womens Running Gym Training shoes Black White Multiple Sizes,NIKE SHOX NZ WHITE GREY CRANBERRY WOMENS SZ 7,Nike Free Run TR Fit 3 Print Womens Size 7 Running shoes orange Black 555159 800,NIKE AIR MAX TAILWIND 7 GREY PINK WOMEN'S RUNNING SHOES 683635 501, NIKE Womens Nike Epic React Flyknit AQ0070-300 CARGO KHAKI Size 9,Nike Women's Air Max Motion Lw Se Running shoes,NIKE FLYKNIT MAX WOMEN'S SIZE 8 WHITE BLACK OREO (620659-105),Nike Women's Ashin Run Modern shoes (10, White Black),Nike Womens Lunar Exceed Tr Metallic Running Trainers 921718 Sneakers shoes 001,NIKE City Loop AA1097-401 Navy Black Racer Pink Women's Athletic shoes Sz 7,,Nike WMNS Waffle Racer size 7. Black White Gum. 881183-001. internationalist.,.
NIKE LADIES UK 5 EU 38.5 purpleC PINK AIR MAX 1 ULTRA MOIRE TRAINERS,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Free RN Just Do It Running shoes Women's Sz 10 Sneakers White (AT4247-100),NIKE WOMEN'S AIR MAX 1 ULTRA SW QS SHOES SIZE 12 black 829722 001 MSRP 180,NIKE AIR VAPORMAX PLUS - WOMEN'S Persian purple Black Midnight Navy Las SE02-259,Nike Dunk Sky Hi wedge DB Kira Doernbecher Floral Women size 7 shoe 539396-061,Nike Wmns Classic Cortez PREM Premium White Red Gum Women shoes 905614-103,Nike Fury size 7 black and orange excellent condition ,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Free Run 2 Ext Women's shoes bluee Hot Lava 536746-406 Ladies Running 5.0,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike WMNS Roshe One Winter “Christmas Sweater” UNIVERSITY RED UK 3 EU 36 US 5.5,Current specials and promotions
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Nike Women's Air Max Motion LW running walking casual shoes 833662 010,Nike Air Zoom Elevate Women's Gunsmoke Royal Tint Obsidian 1213004,Nike Wmns AF1 Jester XX Casual Womens Air Force 1 shoes Triple Black AO1220-001,
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Nike flessibile women RUNNING shoes blue TAGLIA 38 UK 5 o 38,5 UK 5,5 NUOVO, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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