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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike LunarGlide 8 Womens Running shoes Trainers, Facebook
Nike Dunk Low Womens White Beige Sneakers Trainers shoes UK 7.5 EU 42 10W US,Nike Lunar Force 1 Duckboot '17 Boot Sneakers UK 5.5 EUR 38.5 Unisex NEW IN BOX, Twitter
Nike Womens Presto fly Low Top Lace Up Running Sneaker, Pinterest
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Nike Roshe Two Se Athletic Women's shoes Size,Nike Women's Classic Cortez ALC Premium Midnight Spruce Size 7 Style AH5206 300,NIKE Women's Air Max 1 SE, SIZE 7.5,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Air Zoom Fearless Flyknit Indigo Womens Size 9 (904642 104),
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Womens Air Huarache Run PRM Trainers 683818 Sneakers shoes 500,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Product Line:||Nike Flex|
Flex 2018 Rn
|Width:||Medium (B, M)||US Shoe Size (Women's):||US 7.5|
|Features:||Air Cushion, Lace-Up, Lightweight, Round Toe||Heel Height:||Flat (0 to 1/2 in.)|
Black / White
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Women’s free 3.0 Flyknit Black Turquoise Size 7 Uk 41 Eu,
Nike Flex Experiance 599340012 black halfshoes,Nike Wmns Cortez Classic LX Running Womens shoes Sail AA3255-100,NIKE WMNS Air Zoom Strong 2 Womens 921335-001,Nike Air Zoom Fearless Flyknit Womens Size 10 shoes 850426 010,Nike Air Max Zero Size 4,Nike Womens Roshe Two Flyknit Low Top Lace Up Running Sneaker, bluee, Size 8.0,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Womens Metcon 3 Training shoes Grey Solar Red Size 11.5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Womens Sz 10 Blazer Low Lux LX Pony Hair Black Casual shoes AA2017 002,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Lunar Force 1 Waterproof Duckboot Women's Boots, AA0283 200 Size 10 NWB,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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NIKE Womens Sz 8.5 AIR ZOOM MARIAH FlyKnit RACER AA0521 301 RUNNING SHOES 150,Nike Women's Air Max 1 Ultra Moire Black -Metallic Silver-White Running shoes 8,NIKE WOMENS LODEN SZ 7.5 DARK STUCCO RIVER ROCK GUM WHITE OLIVE ROSHE 896298 006,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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NIKE Womens Hyperdunk 2017 Low Tb 897812-001 BLACK METALLIC SILVER-WHITE Size 8,Current specials and promotions
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NIKE Womens Nike Zoom Shift 917731-400 GAME ROYAL WHITE-BLACK Womens Size 7, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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