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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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NIKE SHOES AR1000 023 AIR JORDAN COURTSIDE 23 BLACK GYM RED-PARTICLE GREY MAN,Nike Free 5.0 Flash wmns trainers sneakers 806575 400 uk 5.5 eu 39 us 8 NEW+BOX,NIKE WMNS AIR JORDAN 5 RETRO LOW WHITE BLACK METALLIC SILVER DS US WOMENS 12,Nike Wmns Zoom Fly Running Womens shoes Grey Sneakers 897821-009,
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Nike Lunarglide 8 Women's Running shoes 843726 601 Size 12,NIKE W Roshe Two Flyknit V2 917688-001 BLACK ANTHRACITE-BLACK-WHITE Size 7.5,Nike Womens Ashin Modern Running Trainers Aj8799 Sneakers shoes 101,
Nike Womans Lunarglide 8 Running Wmns shoes bluee Glow 2016 843726-401,NIKE Shox Gravity Womens Sz 5.5 shoes Black AQ8554 001,NIKE WOMEN'S LD RUNNER SE BLK DARK GREY 917534 400 SIZE 8.5,Nike Women Athletic Sneakers shoes Air Max Fury Platinum Metallic Grey A5740-005,Nike Women's Free 5.0 Tr Fit 5 Wolf Grey Dark Grey VLTG Green Training shoes (6),Nike Womens Luanrconverge Running Trainers 852469 Sneakers shoes 001,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Air Rejuven8 Running Sneaker 2007 Multi Purple White VTG Women 8 Athletic, Facebook
Nike Womens Flex Experience Run 7 Black Running shoes Size 11.5 (183425),Nike Wmns Renew Arena Plum Chalk Pale Pink Women Running shoes Sneaker AJ5909-500, Twitter
NIKE WOMENS AIR MAX SEQUENT 2 RUNNING SHOE 852465-012, Pinterest
Nike Women's Air Vapormax Flyknit Black Vintage Wine Purple 849557-007 Size 8,NIKE WOMENS AIR HUARACHE RUN SE BLACK GREY COBBLESTONE DENIM 859429 007 Size 8,Nike AIR ZOOM PEGASUS 35 UK 4.5 EU 38 Women’s Running White Aluminium bluee,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Vandal Hi LX Women’s Size 6 Particle Beige Premium,
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Nike Women's Air Huarache Run Premium Navy US7.5 AA0523-001,Nike Women’s Blazer Low Black Pony Hair Women's shoes Size 8.5 Style AA2017 002,Nike Air Rift GS PS Boys Girls Women`s Trainers shoes 322359 014 Black White,
Nike Shox Gravity AQ8554 105 Womens Casual Running shoes White Purple Green NIB,
Nike black Wmns Air Force 1 Mid 07 001,Nike Women's Air Max 2016 Summit White Black-White Running shoes 806772-100,Nike Air Pegasus '89 Premium Iridescent White Wmns Size 5.5 New 844889-100,Nike Women's Odyssey React Lightweight Running shoes GG8 bluee Size 9,Nike Womens Huarache Run Ultra BR Trainers 833292 001 Sneakers shoes,Nike Wmns Air Max DIA SE QS Grey Yellow White Women Running shoes AV4146-001,
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Nike Women's Fitness shoes Casual shoes Wmns Nike In-Season 8 Black 917722 004,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Wmns Tanjun SE SIZE 8.5 Vivid Pink White,Nike Roshe one Flyknit. Brand new, 100% authentic. Women sizes 7.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike W Air Presto PRM Black Black Black (878071 002) Women's Sz. 9, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Air Max Sequent 3 Premium V Womens AR0255-001 Oil Grey Taupe shoes Size 7.5,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|US Shoe Size (Women's):||7.5||Width:||Medium (B, M)|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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NIKE WOMEN'S AIR MAX 2016 PRM SHOES black reflect silver 810886 001,
Nike Sky Hi High Wedge Trainers Black gold Stud Suede Leather Sports Gym UK 9.5,Nike Womens Lupinek Flyknit Sneaker Trainer Boot 86215 001 Black Size 7.5,NIKE WOMEN’S AIR MAX 97 UT -NO BOX LID- (U.S) SZ 6 AJ2248 300 RETAIL 170,Nike Womens Blazer Mid Rebel BQ4022-700 Yellow orange Summit White SZ 8.5,Nike Flyknit Max Women's Multi-color Black Chalk bluee-Hyp orange,Nike Metcon 4 White Light Pumice Women's Training shoes Size 11924593 104 NIB,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Nike Women’s Free RN Flyknit 2017 880844-302 Black & Purple Size 11.5 New, Nike Shox Gravity Women's Sneaker AQ 8554-1005 White Fusion purple Size 7.5 Free,Nike Womens Roshe One White Running shoes Size 7.5 (217940),NIKE Womens Nike Hakata AJ8880-004 WOLF GREY WHITE-COOL GREY Womens Size 9,
Nike Women's Air Max 270 Flyknit shoes AH6803-003 Black Yellow orange Size 9.5,Nike Womens Rosherun Running shoes Size 11.5,NIKE Womens Nike Free Rn Running 2018 942837-001 BLACK WHITE Womens Size 11,Nike Air Max Thea JCRD PRM womens trainers 807385 700 uk 5.5 eu 39 us 8 NEW,Nike Wmns Lunarconverge Running Womens shoes Anthracite 852469-002,Nike Air Max Siren Women's shoes Size 11,
Nike SF AF1 Womens Sneakers 857872-003,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Air Presto Premium Beautiful x Powerful UK 9.5 EU44.5 Black,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike Gravity Shox shoes Sneakers 9 bluee Yellow,
Nike Free RN 2018 Women's Trainers Size UK 4 EU 37.5 942837 002,Nike Maria Sharapova Classic Corte Premium Womens Size US5.5 AR5696-202,Nike Women's 454315 Ankle-High Running shoes,NIKE WOMEN'S FLEX CONTACT 2 SHOES Green Tan Pink AA7409 200 Size 8,Nike Women’s Flex Rn Running shoes SZ 10,Nike Flex Experience 5 Print (GS) Kids Youth Womens Running shoes 844988-001,.
NIKE WOMEN'S OUTBURST WHITE orange BLACK SNEAKER AO1069-106 SIZE 8.5,Nike SF AF1 Womens Sneakers 857872-202 size 6.5,NIKE W Dualtone Racer Woven AJ8156-001 BLACK BLACK-VACHETTA TAN-WHITE Size 9,Nike Womens Air Max 95 Athletic Running shoes Wolf Grey Sz 6 (307960-012),.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Women's Air Force 1 HI SE Vintage Green 860544-301 Size 6 NEW,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
NIKE TANJUN Womens Black Black 812655 002 Fast Shipping,
Nike Womens Studio Trainer 2 Running Trainers Sneakers shoes UK 8, EUR 42.5, NWB,Nike Women's Hyperdunk 2016 Basketball shoes, White Black, 5.5 B US,Nike Dunk Low 6.0 Womens Size US 8.5 White Purple Pink Black,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Nike Cortez Classic Leather Metallic Bronze Womens shoes Size 7 807471-990, NIKE CLASSIC CORTEZ PREMIUM QS (AJ8646 600) WOMEN'S TRAINERS UK 6-7,Nike Internationalist Trainers Size UK 3.5 EU 36.5 US 6 828407 020,
Nike Wmns Zoom Live II Kay Yow EP 2 Aunt Pearl Vivid Pink Women AH9042-600,Current specials and promotions
NIKE WOMENS ROSHE ONE HI LIB QS SNEAKERBOOTS 821776 400 SIZE 12 (29CM),Nike Shox Gravity Red Crush womens sizes AQ8554 606,,NIKE METCON 2 ID VARSITY RED METALLIC gold-WHITE SIZE WOMEN'S 6,Nike Womens Air Huarache Run Ultra Running Trainers 819151 Sneakers shoes 104,
Nike Air Zoom Pegasus 34, Women Sizes 9.5-10 Wide, Micabluee Pink 880561-406 NEW,NIKE Womens Air Max Sequent 3 908993-018 sz 7.5 Bone Volt Punch Running shoes,NIKE ROSHE ONE 39 40 NEW sneaker rosheone rosherun run free trainer 5.0 3.0,NIKE CLASSIC CORTEZ SE DIFFUSED TAUPE gold RUNNING SHOES 902856 204 SIZE 6.5,Nike Air More Money AO1749-001 Women's Size 8.5 Brand New,
Nike Women's Air Zoom Pegasus 34 Running shoes Teal Pink White 880560-406 NEW,Nike New Womens Flex Contact Running shoes Black White 9.5,NIKE BLAZER LOW SP PEDRO LOURENCO WOMENS SZ 11-MENS SZ 9.5,
Nike Hyperdunk 2017 TB Women’s Basketball shoes 897813-001 Black Silver SIZE 7.5,Nike Court Lite Purple Slate Women's Tennis shoes Size 8,Nike Wmns Air Presto Particle Beige Women Running shoes Sneakers 878068-201,Nike Ladies Fitness-Und Leisure shoes Wmns Air Max Axis,.
Nike women Air Max 1 Royal Baskets Neuf 847672 size UK 4 Us 6.5,
Nike Flex TR7 Training Trainers Ladies UK 7 US 9.5 EUR 41 CM 26.5 REF 179, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Nike WMNS Air Force 1 07 Anniversary Unworn Size UK4.5 US7 Deadstock BNIB 2007,Nike Tanjun Premium Womens 917537-200 Mink Brown Red Running shoes Size 9.5,Nike Wmns Roshe Two Flyknit SIZE 6.5 Dark Grey Dark Grey-Pure Platinum,NIKE WOMENS SPECIAL FIELD AIR FORCE 1 WOMENS 857872-700 DESERT OCHRE US Size 8,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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