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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Cortez Heather Casual Women's shoes Size, Facebook
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Nike WMNS AIR MAX COMMAND 397690-018 Light Grey mod. 397690-018, Pinterest
Nike W ZM Winflo 5 Run Shield A01573 Sneakers da donne,NIKE WOMEN'S AIR MORE MONEY PARTICLE BEIGE WHITE AO1749 200 SIZE 9.5,Nike Dual-Tone Racer Size 9 Black White Dark-Grey,
Nike Air Zoom Fearless Flyknit Training Woman Running shoes Size 10,Nike Womens Air Max 270 SE Size 6 Black Summit White AR0499 001 Running shoes,Nike Womens Running shoes Air Max Sequent 2 Pale Grey Light Bone 852465-011 Sz 8,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Women's Air Max Jewell Premium shoes size 7 style 904576-001,
Nike W AIR FORCE 1 HI PRM SUEDE OBSIDIAN DYNAMIC PINK SUNSET 845065 400,Nike Huarache Extreme GS GG BG Kids Youth Junior Women Slip On shoes Pick 1,Nike Wmns Air Zoom Fearless FK 2 Flyknit White Womens Training shoes AA1214-101,Nike sportif women grey color,
Nike Women's Air Foamposite shoes Dark Stucco Green Black AA3963-001 NEW,NIKE FLYKNIT LUNAR3 MULTICOLOR PINK US 7,5 9 9,5 free rn 698182-003 transform,Nike LunarGlide 8 Running Sneakers shoes Womens 9 Purple Pink Low Top Lace Up,
Nike Womens Flex Trainer 8 PRM 924340 200 Smokey Mauve Diffused Taupe Size 5.5,
Nike Free TR 6 Print Black White-Cool Grey 833424-005 Women's SZ 5.5,Nike Air Zoom Vomero 11 CP wmns trainers 823878 107 uk 4.5 eu 38 us 7 NEW+BOX,NIKE Training In Season TR7 Women's Size 9.5,Nike Air Zoom Structure 19 (806584-005, 806585-005),Nike Women's Air Huarache Desert Sand Guava Ice 634835 034 Size 7.5,Nike Free RN 2018 Gunsmoke Women's Sneaker 942837 005 Running Crimson Pulse NEW,
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Nike Air Max Thea Premium Cool Grey Sail Pewter Women's Size 10 New 616723-008,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE WMNS AIR MAX 90 HYP HYPERFUSE ID RED-GREY SZ 11 MENS SZ 9.5,NIKE Womens Nike Downshifter 7 852466-001 COOL GREY Size 6.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Nike Classic Cortez Prem 905614-008 Women's Casual shoes Size 9.5, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Women Classic Blazer Low LX Trainers Black Size 9 AV9371-001 New RARE, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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Nike Women's Size 8 Air Force 1 Ultraforce Mid Fif shoes Vintage Wine AJ1701-600,NIKE SPRINT SISTER MID PREMIUM FUR SNEAKERS WOMEN SHOES 314446-271 SIZE 11 NEW,Nike Women's Air Max 90 Ultra 2.0 Athletic Running shoes Sunset Size 7.0M,Nike Air Vapormax Plus - Women's Size 10.5 Men's Size 9 - AO4550-100,Nike Womens Flex Trainer 6 Running Trainers 831217 Sneakers shoes 102,.
With the Nike Women Roshe Run One Jacquard Athletic Sneakers Green 705217-301 Size 7.5, 9,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|All About Sneakers:||UMKAH8392400KMJ|
|EUR Shoe Size (Women's):||35 - 46||Style:||Trainers|
|Main Colour:||Blue Void/Barely Grape/Deep Royal Blue||Product Line:||Nike Air, Nike Zoom|
|Sole:||Rubber||US Shoe Size (Women's):||3 - 12|
|Material:||Textile & Synthetic Upper/Synthetic Sole|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike W Air Pegasus '89 Women's Summit White Running shoes Size 8 NIB,NIKE HUARACHE RUN SPORTS SHOES TRAINER WHITE BLACK TURQUIOSE YELLOW 654275 101,Nike Air Max Torch 4 Womens 343851-100 White Turquoise Running shoes Size 7,.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike LunarEpic Flyknit Shield 849665-300 Womens shoes Green Glow Red & White,
Nike Womens Air Max 95 WQS QS Fiberglass Satin Mint 919491-301 7-10 supreme 1,NIKE Lady Zoom Courtlite Tennis shoes,Nike Wmns Air Huarache Run Ultra Premium - Silt Red Red Stardust - Sail - Gum,NIKE FREE 5.0 TR FIT 5 Womens (Wolf Grey Pink purple) Crossfit,NIKE FREE 5.0 TR FIT 5 BRTHE SNEAKERS WOMEN SHOES LAVA 718932-600 SIZE 10 NEW,Nike Flex 2016 RN Women's Running shoes 830751 401 Size 7.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Nike Free RN Flyknit Womens 831070-100 Black White Running shoes Wmns Size 10, Nike black Wmns Ebernon Low 001 black black Bianco,Nike Air Max Thea SE Metallic pink gold - Bronze Womens Running shoes 861674-902,NIKE FLYKNIT MAX HOT PUNCH BLACK ALUMINUM US 6,5 8,5 air 620659-406 ld-zero 2017,
Nike Wmns Air Zoom Mariah FK Racer Flyknit Black Women Running shoes AA0521-006,Nike Classic Cortez Goddess Of Victory Womens AR5393-400 Ocean shoes Size 8,Nike Womens Air Max 1 PRM PENDLETON Trainers 918621 004 UK 6; 7,Nike Air Zoom Strong 2 Reflect Running Training Trainers Women’s UK 5 EUR 38.5,Nike Lunarsolo Pure Platinum Grey Running shoes Men's Size 9.5,Nike ID Mariah Flynit ID SIZE 9 AH7896-992,
NIKE Women's Classic Cortez Leather Black White White Casual shoes 7 Women US,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike WMNS Air Huarache Run Triple All Black Size 6 634835 012 Blackout,NIKE Womens Nike Air Zoom Pegasus 34 880560-001 BLACK Size 5.5,Nike Pre-Montreal Racer Women Sz 9 Running shoes Pink bluee Tennis shoes PreOwn,Nike Wmns Free RN Flyknit 2017 Purple Black Reflective Running shoes 880844-004, Nike Womens Air Force 1 Flyknit Black Trainers 818018 012 UK 5; 5.5; 6,Nike Metcon 3 Metallic Women's Size 5.5 Black Multicolor 922880 001,Nike Flyknit Zoom Agility trainers sneakers 698616 501 uk 4.5 eu 38 us 7 NEW+BOX,Nike Flex Experience Rn 5 Women US Size 8 Sneakers,Nike Air Zoom Vomero 13 Womens 922909-009 Grey bluee Pink Running shoes,Nike Sportswear Wmns Ebernon Low Premium Sneaker, Gr.39(entspr.Gr.38),,Nike Women's Court Bgoldugh Mid Premium shoes Beige 844907-003,.
Nike Womens Free RN Flyknit 2018 shoes 942839 800 Crimson Pulse Black Size 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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Nike Lunarsolo Light Pumice Navy-Barely Grey AA4080-016 Women's Size 9.5,Nike Air Max Women's Hot Pink orange Running 11 US shoes Tennis 621078-601 2014,NIKE AIR ZOOM MARIAH FLYKNIT RACER ID TEAM RED gold SIZE WOMEN'S 8,Nike Women's Flex Experience Run 4 Bright Crimson Running shoes Size 9,NIKE Womens Nike Lunarsolo AA4080-001 BLACK WHITE-ANTHRACITE Womens Size 12,Nike Women's Air Vapormax Flyknit Black Vintage Wine Purple 849557-007 Size 8,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Womens Flex 2016 RN Shield UK 4 Cool Grey Hematite Black 852447-001,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Air Vapormax Run Utility White Reflect Running shoes AQ8811-100 Size 10.5,
Nike Women's Air Max 98 Running shoes Sail Tan Igloo Black AH6799-105 Size 9,Nike Air Max Zero Essential GS Running Kids Youth Womens shoes bluee 881229-400,Nike Vapor 12 Elite FG AH7380701 green halfshoes,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
NIKE Womens Nike Air Zoom Pegasus 34 880560-010 PURE PLATINUM Size 8.5, Nike Women's Sock Dart Triple Black All Running shoes 110,Nike Womens Air Zoom Fitness Reflective Trainers UK 6, EUR 40, US 8.5,
NIKE FREE TRANSFORM FLYKNIT Womens 833410 402 150 NEW,Current specials and promotions
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Nike Womens Classic Cortez Se Low Top Lace Up Fashion Sneakers,Nike Free Hyper TR Women's Cross Training Sneakers Sneakers 10 (New),Nike Lunarcharge Essential Womens Trainer shoes Size 3.5 Night Maroon -,Nike Air Max Thea WMNS 819639-400,NIKE WMNS FLARE QS Tennis Training shoes GHOST ELECTRIC GREEN BLACK UK3.5 EU36.5,
NIKE WOMEN'S SHOE RUNNING art. 898476-502 mod. FLEX 2017 RN,NIKE Women AIR MAX 1 PREMIUM Size 7 454746-006 Retails 120,Nike Internationalist Heat women Dark Red Textile et Cuir Baskets,
Nike W Air Max 97 Ul Se Ladies Trainers shoes Ultra AH6806-004 New,Nike Classic Cortez SE Anthracite Metallic gold Black Women's 10 (902856-012),Nike Free Focus Flyknit 2 Women's Running Pink White 880630-601 SIZE 9 40.5 EUC,Nike Flex TR Essential Women's Trainers-orange-Platinum Limited-UK 5.5 EU 39,.
NIKE WOMENS AIR HUARACHE RUN BARLEY VOLT WHITE GUM 634835 702 SZ 5.5,
NIKE W Nike Free Rn Running Motion Fk 2018 942841-100 WHITE Size 7.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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