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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike shoes Sneakers women black AJ5908-013,NIKE Women's AF1 Upstep Basketball shoes,Nike Women's Air Max 90 Ultra 2.0 Polarized bluee White shoes 917523-400 SZ 10,Nike Wmns Zoom Fly Running Womens shoes Grey Sneakers 897821-009,Nike Women's FREE 5.0 TR FIT 4 shoes NEW NIB Hyper Pink Grey 629496-600 SZ 6,Nike Womens Tanjun Se Running Trainers 844908 Sneakers shoes 010,.
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Nike Womens Air VaporMax Flyknit Explorer Light White Bronze Size 8 849557 104,NIKE Air VISI Pro 4 Women’s Black Red Basketball shoes Size 8 587562-016 Used,Nike Wmns Womens Dunk Low CL Size 9 RARE COLOR 2008 Brown Grey bluee 317815-221,Nike Womens Tanjun SE Running shoes Pure Platinum Red Crush 844908 010 Size 6.5,
NIKE FREE 4.0 FLYKNIT GLACIER ICE BLACK Gr.38 US7 transform 631050-004 inneva sp,Nike Wmns Air Max 270 SE Plum Chalk Crimson Tint Women Running shoes BV6669-516,Nike Women's Flex Fury Running shoes,Nike Air Vapormax FK Moc Women’s 8 Dark Stucco Clay Green shoes AA4155-013 New,NIKE Womens Nike Zoom Strike AJ0188-100 WHITE WOLF GREY Womens Size 7,
Nike Rosherun Sneaker shoes Bottes Roshe Exécuter 511882-443 Free 5.0 4.0,NIKE AIR ZOOM FEARLESS FLYKNIT WOMEN SHOES TRAINING RUNNING ATHLETIC NEW SZ 6.5,Nike Women's Air Max 97 SE White Metallic Silver AQ4137-001,
Nike Frauen Sportschuhe grey Groesse 7.5 US 38.5 EU,Nike w Air Max 97 Black With Purple Pipping Trainers Size Uk 6 Brand New In Box,Nike Roshe One HYP BR Womens 833826-301 Green Glow Yellow Running shoes Size 9.5,Nike Air Max Sequent 3 Women’s Size 8 Elemental pink Pink White 908993-602,Nike Internationalist Prism Pink model 919925-600 Womens Size US 7.5M,Nike Pre Montreal Racer Vntg PRM Smokey bluee Gum Light Brown 844930-004 Wmn Sz 5,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Wmns Zoom All Out Flyknit Racer bluee White Obsidian SZ 8 (845361-401), Facebook
Nike Presto Fly PRM (GS) Youth Women's Size UK 6 EU 40 AR0127-001,NIKE WOMEN'S AIR ZOOM VOMERO 11 RUNNING SHOE 6 B(M) US FREE SHIPPING NEW, Twitter
Nike Womens Roshe One Prem Plus Running shoes 807614-453, Pinterest
Nike Metcon DSX Flyknit Black Hyper Punch White Grey Uk Size 3 849809-009,Nike Unisex Baby Huarache Run Sneakers black Gr. 21 704950 016,NIKE GIRLS AIR JORDAN 14 RETRO WHITE (GS) SZ 6Y-WOMENS SZ 7.5,
Nike Wmns Air Force 1 07 ESS AF1 Plum Chalk White Women shoes Sneaker AO2132-500,Nike womens air rift BR running trainers 848386 400 sneakers shoes,NIKE REVOLUTION 3 SIZE 11 WOMEN'S RUNNING (819303 102),
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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NIKE WMNS AIR FOOTSCAPE WOVEN EU 38.5 UK 5 suede 917698 100,
Nike Wmns Flex 2018 RN Black True Berry Purple Womens Running shoes AA7408-012,Nike Air Zoom Pegasus 35 Shield GS Youth WOmen's Size UK 3.5 EU 36 AQ8779-300,Nike Women's LF1 Lunar Force 1 Size 7 5.5Y Duck Boot Black AA0283-001 Winter,Nike Roshe Two Womens Ladies Trainers shoes Size UK 4 EU 37.5 (NAA),
Nike air max thea wmns UK 4,5 US 7 EUR 38 (SKU 63) nuove originali,Nike SF AF1 Womens High Triple Black Air Force 1 One Special 857872-002 NIB,Nike WMNS Free 5.0+ BLACK,
NIKE W Dualtone Racer Woven AJ8156-002 BARELY GREY Size 8.5,
NIKE OUTBREAK HIGH SNEAKERS WOMEN SHOES blueE GREEN 318635-411 SIZE 10 NEW,NIKE WOMENS SF AF1 MID PARTICLE BEIGE AA3966-201 RETRO OG GIRLS AIR MAX NEW PINK,Nike Women’s Air Max Thea String Light Cream Size 5 Uk 38.5 Eu,Nike Women's shoes Free 5.0 Bright Mango Size 6.5 NWB,NIKE Womens Nike Lunarsolo AA4080-404 DARK SKY blueE Size 8.5,NIKE WMNS AIR MAX 95 SE AH8697-002 PURE PLATINUM WHITE BIO BEIGE METALLIC SILVER,
Nike womens running shoes free 5.0 (GS) size 6.5 Youth,Nike Ladies Trainers Leisure shoes Nike Md Runner 2 Slim Mesh Gun Smoke,Nike MD Runner 2 Ladies Trainers UK 7 US 9.5 EUR 41 CM 26.5 REF 894,NIKE M2K TECH AV7030-600 RUNNING SHOES LEATHER,Nike Dunk Low purple Mist,NIKE Womens Nike Free Rn Running 2017 880840-002 WOLF GREY Size 7.5,
NIKE AIR MAX Tailwind 7 PURPLE PINK SOLE Athletic Run Walk Yoga Women shoes Sz 8,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NIKE LUNARMTRL+ WOMEN'S SZ 7 NEW 587609-560 AIR MAX QS SAMPLE,Nike Women's Air Huarache Ultra Slip-On Sandals Black White Gum Sizes 885118 001, Easy access to information on all your services, pricing, and any specials you may be currently running.
NIKE WOMEN LUNARGLIDE +3 GREY WHITE WOMEN SIZE 9.5, Nike Women's Air Max 1 SE Tartan Black Red AV8219-001 Size 10 New No Box Top HTF,Nike Lunar Exceed TR Women Size 12 Running Cross Training Pink shoes 909017 012,Nike Womens Air Zoom Structure 19 Running Trainers 806584 500 sneakers shoes,.
Nike Womens 5.0 Running shoes 749593-001 Blk Gry Sz6.5, The ability to book an appointment easily and seamlessly straight from your website.
NIKE HYPERQUICKNESS PINK BREAST CANCER WOMENS BASKETBALL SHOES SIZE 11, Nike WMNS SF AF1 MID AA3966-100 W Special Forces Air Force 1Ivory Mars Stone 9,Nike Free Flyknit+ Womens 615806-613 Multi color Running Training shoes Size 9,Nike Women's Free 5.0 TR FIT iD White-Grey-Green Running shoes 10 (747447-996),NIKE WOMEN AIR JORDAN 1HIGH ZIP BLACKENED blueE-GREEN SZ 10,.
Nike Air Max Thea Women's shoes Sneakers Running shoes White Black 599409-111, Links to your social media pages to build your online following.
Nike Women's Air Jordan 1 Retro Low Lifted Metallic Bronze Size 9.5 AO1334-901,
Nike Air Max Zero Si 881173-101 OATMEAL Womens Size 9,Nike Womens Air Max 95 PRM Running shoes 807443-802,Nike Womens Metcon DSX Flyknit Trainers Size 4.5 Uk Brand New,Nike Womens Air Force 1 Rebel XX SIZE 5 AO1525 200 Praline Black White,Nike Air Max Thea Prm Running Women's shoes Size 5.5,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike presto (GS) youth running trainers 833878 400 sneakers shoes CLEARANCE,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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Nike Womens Air Force 1 ‘07 SE PRM Size 6 UK, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Nike flex Modern Running shoes US Women's Size 9,Nike Womens Air Max Zero LOTC QS Tokyo Champagne 847125-600 6-10 1 11 90 city,NIKE WOMENS AIR HUARACHE PREMIUM SZ 6 MATTE SILVER BLACK ROYAL blueE 683818 007,.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Liberty Of London Purple Floral Sneakers shoes Air Max 1 OG 528712-501 8.5,
Nike Air Zoom Mariah FK Racer Womens Training shoes US Size 8 (AA0521-007),Nike LunarEpic Flyknit Shield Size 7 Womens Trainer Running 200 Green Glow,NIKE Womens Nike Free Rn Running 2018 Sun AH5208-800 SEA CORAL Size 8.5,Nike Womens Air Huarache Run PRM Trainers 683818 Sneakers shoes 014,Nike Women’s Air Force 1 Premium Redwood Redwood Sail Athletic shoes Size 7,Nike women's Air Max 360 2016 run running shoes concord bluee purple till green 5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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NIKE Women's Classic Cortez Leather,Nike Womens Trainers Running Free TR Fit 4 Breathe Running shoes Trainers,Nike Women's Free 5.0 Tr Fit 5 Brthe Artisan Teal UK 5 EM14 86 SALEx,Nike WMNS FLEX TRAINER 6 Zapatillas Deportivas De women Zapato grey whiteO,Nike Free RN Run 2018 T-Shirt White AQ7509-100 Women's Size 5.5-10.5,Nike WMNS AIR MAX JEWELL 896194-012 black mod. 896194-012,
Nike WMNS Roshe One Hyperfuse BR lifestyle shoes bluee Last size 6,5US 833826-400,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike SF AF1 SE Premium Port Wine AJ0963-600 Women Size US 6.5 NEW,Nike Air Zoom pegasus 32 Flash trainers 806577 500 uk 3 eu 36 us 5.5 NEW+BOX,NIKE LUNAREPIC FLYKNIT SHIELD SIZE 6-9 WOMEN'S SNEAKERS SHOES (849665 002),NIKE FREE RUN FLYKNIT 2017 UK 7.5 EU 42 WOMENS TRAINERS WHITE 880844100 GYM, Nike Shox Size 9 Mens,Nike Flyknit Trainer Running Women 7.5 Black White AH8396-007,Nike FLEX EXPERIENCE RN 6 Women's SZ 12 White Wolf Grey 881805-100 Casual shoes,Nike Wmns Air Max 2014 White Black Womens Cushion Running shoes Sneakers,Nike Air Zoom Pegasus 35 (942855-001) Running shoes Trainers Women Sneakers,Nike WMNS AIR HUARACHE RUN WOMENS Sneakers 634835-202,,Nike Wmns Air Max 720 Women Running shoes Sneakers Trainers Pick 1,.
NIKE WMNS FREE 1.0 CROSS BIONIC (SKU 244) Us7.5 new purple,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike WMNS AF1 Sage Low Women Casual shoes Particle Beige White,
Nike Free Inneva Woven Size 11 (uk) BNIB,Nike Juvenate Womens 724979-503 Dark Raisin Pewter Wine Training shoes Size 6,NIKE WOMAN AIR HUARACHE RUN BRONZE SAMPLE NEW US WMNS SZ 7,Nike Wmns Air Max 2016 Trainers - UK 3, EUR 36 ( 806772 800 ),NIKE WOMEN'S AIR PEGASUS '89 PRM SHOES SIZE 7 Black bluee Tint 844889 002,NIKE Women's Air Zoom Fearless Flyknit Training shoes sz 11 White Melon Pink,.
Nike WMNS Juvenate Flo Print women lifestyle sneakers Last size 6 US 842532-400,NIKE Womens Nike Free Rn Running 2017 880840-003 BLACK Size 9.5,Nike Free RN 2017 Wolf Grey Off White Running Mens shoes 880840-002,Nike Womens Air Force 1 ‘07 LX 898889-011 WMNS Size 8, Black Black-Yellow Ochre,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE AIR PRESTO MID UTILITY PREMIUM TRIPLE BLACK SIZE 8 BRAND NEW (AA0674-003),. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Womens Metcon 2 AMP Running Trainers 843972 Sneakers shoes,
NIKE AIR MAX+ 2013 COOL GREY PINK FORCE Gr.40 US 8,5 ld-zero 555363-006 prm 2017,NIKE WMNS AIR MAX 95 LX PONY HAIR AA1103-200 Cider Tar Sail Black Sz 7.5,NIKE Hyperdiamond 2 Keystone 856434-012 BLACK WHITE-WHITE-WOLF GREY Size 9,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
NIKE Womens Nike Zoom Hyperace 2 AA0286-001 BLACK WHITE Womens Size 5, Nike Air Zoom Structure 20 WIDE Women's shoes Anthracite White-Grey 849572-006,Nike Air Vapormax 2018 (Black)- Running shoes - Women,
NIKE ROSHE TWO HI FLYKNIT WOMEN BOOTS 861708 001 UK4 4.5 5 5.5 6,Current specials and promotions
Nike Air Max Sequent 3 Womens Black White Dark Grey 908993-011 Size 6,Nike Jordan Courtside 23 shoes de Gs Mid Cut Sneaker Basket Baskets AR1002,,NIKE ROSHE RUN PRINT FIRE BERRY PINK WOMEN S RUNNING SHOES 100% AUTHENTIC,Nike Lunar Force 1 Waterproof Duckboot Women's shoes, AA0283 200 Size 10 NEW,
Nike Free Hypervenom Gs shoes Baskets Sneaker de Course Eau 705390-400,Nike Wmns Air Max Thea Premium Women New Beach Sneakers 616723-204 Size 8,Nike Roshe One Embossed Black Snakeskin Womens Running shoes Size US 8.5 , UK 6,Nike Free 5.0 Ladies Kids shoes Purple Grape Yellow Size 35,5 or 36,5 New,Nike Womens Blazer Mid Rebel Black Summit White-Oil Grey Size 10.5 BQ4022 001,
Nike Thea Lx Athletic Women's shoes Size,NIKE WOMEN'S DUNK SKY HI ESSENTIAL HIDDEN WEDGE SIZE 9 BLACK GUM SNEAKERS,Nike Mayfly Lite women’s size 6.5,
Nike Flex Fury 2 Running Women's shoes Size 10,Nike Revolution 4 Womens Style 908999 Black Womens Size 10.5,NIKE Mens Elite Shinsen Mesh Trainers,Nike Limited Edition Air Max Zero LOTC QS Women Size 11 Style 847125 600,.
Nike Women's shoes 7 SF AF1 Mid Special Field orange Quartz Pale Grey AA3966-800,
Nike Roshe une Gs shoes de Course,Baskets Rosheone 599728-021 Course, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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