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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Nike Hyperize Flywire Basketball White Purple Athletic Sneakers shoes Womens 13,Nike SF Air Force 1 AF1 Triple Black High Leather Boots Winter 857872 002 Womens,Nike Odyssey React Flyknit 2 - UK Size 7 - Brand New,Nike Huarache City Utility N7 Women’s Size 8 Anthracite Light Cream AT6170 001,.
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Nike New Air Max Thea Black Womens shoes Size 7.5 M Athletic MSRP 150,Nike Air Zoom Hyperace Volleyball Black Womens Size 6 902367-001 FREE PRIORITY,Nike Air Max Thea LX Womens 881203-002 Gunsmoke Grey Running shoes Size 9.5,Nike Roshe Run One DMB Black qs metric sp flyknit 807460 001 WOMEN 12,MEN 10.5,NIKE WOMEN’S shoes Sz 8.5m “Air Max Thea Ultra” Solid White NEW,
NIKE WOMEN'S AIR ZOOM PEGASUS 32 SHOES SIZE 6 pink pow black green 749344 600,Nike Air Zoom Fearless Flyknit Womens 850426-003 Grey Crimson shoes Size 10,Nike Roshe One Gs Calzado women Rosheone Zapatillas de Correr Rosherun Flex,
NIKE NIB Women's in-Season Trainer 7 BLACK Metallic Silver 9.5,Nike Women Air Max 270 Grey Neon Volt Pink orange Yellow Running AH6789-005,Nike Womens Air Max Advantage 2 Running shoes AA7407-500,Nike Air Max Thea Womens Sz 8 White Black 599409-103,Nike Flex Experience 5 Print (GS) Kids Youth Womens Running shoes 844988-001,Nike Metcon DSX Flyknit Women's Sz 11 Black Crimson Training 849809-002,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Nike Wmns Air Max 720 Pink Sea bluee Women Running shoes Sneakers AR9293-600, Facebook
Nike Outburst Summit White Gum Yellow Women's Trainers Limited Stock All Size,Nike Women's Air Max Thea Se Mtlc Armory Nvy Running shoes 6.5 Women Us, Twitter
Nike WMNS Air Max IVO Athletic Running shoes bluee White Pink 580519-416 Sz 7 & 8, Pinterest
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Nike Roshe One DMB Bright Crimson Diamondback LTD 807460-600 Red OG Rare,Nike Angelo Donne Gs shoes da Corsa Sportive per Tempo Libero Roshe Run Free,NIKE FREE BALANZA LOW RUNNING WOMEN SHOES PURPLE blueE 599268-500 SIZE 11 NEW,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Nike Women's Classic Cortez SE Black Metallic gold Pack 902856-014 - New 8.5- 9,
Nike Free TR Focus Flyknit 844817-101 White Grey Silver UK 5 EU 38.5 US 7.5 New,Nike Women's Zoom Vapor 9.5 Tour Tennis shoes Size 12,Nike Nfl Super Bowl 50 Womans Sneakers Air Max size 10 NIB - RARE NFL NIKE,Nike Roshe 2 Two Women's Size 10 Running shoes Mint Green 844931 303,
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Nike Women's Jester XX SE Reimangined Light Bone AT2497-002 Size 5,
Nike Wmns Air Zoom Fearless Flyknit SIZE 9.5 White Aurora Green,NIKE Women's Size 6.5 Casual Athletic Running Walking Sneakers shoes Downshifter,Nike Womens Air Max+ 2012 Running Training shoes size 9.5 bluee orange 487679-406,Nike Womens Dunk Lux Sacai Sneakers 776446-440 size 6 MSRP 200,NIKE W Dualtone Racer Woven AJ8156-002 BARELY GREY Size 10,Nike Free RN 2018 Gunsmoke Women's Sneaker 942837 005 Running Crimson Pulse NEW,
Nike Free Tr Focus Fk Oc Fitness Women's shoes Size,NIKE FLYKNIT ROSHE RUN PINK FLASH LIME ALL SIZES UK 7-12 LIMITED EDITION NEW,Nike Air Max Thea LX Women Size 8.5 Gunsmoke Suede Trim Velvet Lined,Nike Flex Contact 2 GS II Black Kids Youth Women Running shoes AH3443-002,NIKE ROSHE RUN PRINT 599432 511 MAGENTA WHT-TRQSE-PRPL WOMEN'S RUNNING SHOES,Nike Wmns Free 4.0 Flyknit Black Hyper orange US_6.5 Eur_ 37.5,
Nike Air Max Sequent trainers shoes 719916 011 uk 4.5 eu 38 us 7 NEW IN BOX,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Women's Classic Cortez Se Ankle-High Fashion Sneaker, The ability to book an appointment easily and seamlessly straight from your website.
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Nike Free TR 6 Womens Jade Turquoise White Athletic Sneakers Size 8,
NIKE WMNS AIR FORCE 1 FLYKNIT LOW GLACIER blueE 820256 400 NO LID ON BOX,NIKE PRE MONTREAL RACER VNTG PRM (MIDNIGHT FOG Wmn Sz 7 844930-003,NIKE FREE 5.0 TR FIT 4 WHITE HYPER COBAL 12us 100,Nike Air VaporMax 2019 Trainers Cream Sail-Light Bone gold UK 6 EUR 40 BNWB,NIKE Womens Nike Free Tr 8 942888-800 CRIMSON TINT NAVY-WHITE Womens Size 5.5,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Nike Women's Casual shoes Wmns Nike Court Bgoldugh mid Se White Black,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Upper Material:||Leather & Textile||Product Style:||Air Max Thea Premium|
|Fasterning:||Lace Up||Supplier Reference:||616723-025|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Air Zoom Pegasus 34 Women's Running shoes 880560 001 Size 7.5,
Nike Toki Slip Print Women's shoes Size 5.5,Nike Free TR 8 Black White Marble Womens Training Workout 2018 ALL NEW,Nike Flex Supreme TR5 Training shoes 852467-001 BlackWhite Womens Sizes New,NIKE LUNARGLIDE 7 womens Running Athletic shoes Track Fitness Footwear Training,NIKE AIR PRESTO WOMEN'S RUNNING SHOE 878068-403 s. 9 NEW,NIKE JORDAN 1 FLIGHT 4 PREM PREMIUM BG Womens 7.5 (6Y) Grey 828237 002 NEW,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Nike Wmns Renew Rival Aviator Grey White Women Running shoes Sneakers AA7411-005,NIKE ORIVE NM 677136 010 Womens Black White Running Cross Training shoes Size 7,Nike Tessen Ladies Trainers UK 8 US 10.5 EUR 42.5 CM 27.5 REF 3290,Nike Odyssey React Lt Silver Sail Mica Green Crimson Tint Lt Cream 9820009,NIKE WOMEN TIEMPO LIGERA IV FG ID LEATHER BLACK-WHITE-gold SZ 8,Nike Women’s Metcon DSX Flynit 2 Trainers Size UK 4 EUR 37.5 AQ3565 017,
Nike RosheRun Roshe Rave Pink Wolf Grey Volt 511882-601 Women's shoes Size 8,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Womens Air Max 98 Sequoia Floral AQ6468-300 6-12 green prm 1,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Nike Lunarglide+ 4 Running Women's shoes Size 6,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Nike Womens Flyknit Chukka Trainer FSB Crimson Black 805093-603 7.5-10 boot free,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Nike Air Max Thea Ultra PRM Women QS Summit White 848279-100 Cream Premium Rare,
Nike Womens bluee Soccer shoes Size 11.5 (211264),Nike Air Revolution Premium Essential Womens Purple UK 6.5 EUR 40.5 860523 600,Nike Women's Free TR Focus Flyknit BNIB,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Womens Air Max 90 Ultra 2.0 Si Running Trainers 881108 Sneakers shoes 001,Current specials and promotions
Nike Air Max Thea Jacquard Model 844955-300 Running shoes Womens Size US 9M,NIKE FREE TR 6 SPECTRUM WOMEN'S TRAINING SHOE 849804 800 multi color SIZE 11,,NIKE WOMAN SPORTS FREE TIME SNEAKER SHOES SYNTHETIK FLUO CODE JUVENATE 724979,Nike Women’s Airmax 1 LX Just Do It Logo Sneakers Neon orange 9 shoes Limited Ed,
Nike women's Roshe One flyknit Size 7.5 NWOT,Nike Womens Flex Contact Black White Running shoes Sz 11 908995-001,Nike Air Vapormax Flyknit Wolf Grey Bright Crimson 849557-026 Womens Size 7,Nike Wmns Classic Cortez SE Diffused Taupe gold Gum Women shoes 902856-204,Nike Wmns Air Max 95 LX Casual Womens shoes Black Grey Sail AA1103-001,
Nike Air Max Sequent 3 (GS) Kids Youth Running shoes Dark Grey 922884-004,Nike Air VaporMax Plus “Burgundy Unisex Trainer Limited Edition,Nike Womens Air Max 720 Pink Sea Size 7 AR9293-600 Limited Edition,
Nike Women's Air Vapormax Flyknit Moc 2 Moon Particle Black AJ6599 202 Size 8,Nike Air Max Zero wmns trainers shoes 857661 102 uk 4.5 eu 38 us 7 NEW+BOX,Nike Classic Cortez Forest Gump OG qs bluee Red White 807471 103 WOMEN 9.5,MEN 8,NIKE HUARACHE RUN (GS) WOLF GREY-HYPER PINK SZ 5.5Y-WOMENS SZ 7,.
NIKE Women's Flex Experience 7 Running shoes (7.5, Midnight Navy Midnight Navy...,
NIKE Womens Nike Free Tr 8 942888-003 PURE PLATINUM WHITE-IGLOO Womens Size 8, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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