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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Nike Women's Free Trainer 8 LM Training Sneaker Size 7 Atmosphere Grey NIB,NIKE FLEX FURY LOW RUNNING SNEAKERS WOMEN SHOES BLACK 05299-009 SIZE 10 NEW, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NIKE WOMEN'S FREE TR FLYKNIT 2 NYLON RUNNING SHOES SIZE 8 M US FREE SHIPPING NEW,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|EUR Shoe Size (Women's):||42||UK Shoe Size (Women's):||UK 7.5|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Nike Womens Air Zoom Pegasus 35 shoes 942855 001 Blk Wht GunSmk Oil Grey Sz 8.5,
Nike NSW Gaiter Boot.MDLSTD USA Olympics, Women's size 6, AH8391 400,NIKE WMNS FREE TRANSFORM FK SU WHITE UK5.5 US8 EU39 844818-100,NIKE W Nike Free Rn Running Motion Fk 2018 942841-100 WHITE Size 6.5,Nike Ladies shoes Nike Air Vapormax Flyknit 2 Aluminium Black-Metallic Silver,NIKE Womens Nike Tanjun 812655-606 SHEEN WHITE-SHEEN Womens Size 6,Nike Free Hyper TR Women's Cross Training Sneakers Sneakers 10 (New),
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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NIKE LEBRON XI 11 LOW MAGNET GREY SZ 5.5Y-WOMENS SZ 7,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Nike Flex 2016 RN 830751-800 Bright Mango White Women's Running shoes NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: NIKE Womens Nike Free Rn Running 2017 880840-003 BLACK Size 6.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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NIKE WMNS AIR FORCE 1 ULTRAFORCE MID Size 7.5 864025 101 White NO LID,Nike Roshe One Womens 844994-007 Platinum Pink Purple Running shoes Size 6.5,Nike Womens Air Presto Print Stealth Black White 878070 001 Size 7 New,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Nike Ashin Modern Women's Crimson Tint Crimson Tint Summit White J8798800,Current specials and promotions
Nike Air Max Thea Ultra SE Oatmeal Khaki-Black 881118-100 Wmn Sz 6.5,Nike LD Runner White Electro Green 882267-102 Running Women's Multiple Sizes,,Nike Women's Size Downshifter 7 Black Pink White 852466008 Running shoes,Nike WMNS Air Max 90 Ultra Premium women lifestyle Last size 6 US 859522-100,
Nike Free RN 2018 T-Shirt Running shoes (AQ7509 106) WMNS SZ 7,Nike Womens Air Max 95 QS Low Top Lace Up Running Sneaker, Silver, Size 6.5,Nike Sock Dart Triple Black 904276-002 Size 5Y Womens Size 6.5 EUR 37.5,Nike Women's Air Zoom Pegasus 32 Dark Pink Running shoes 8 749344-600,NIKE WOMAN AIR MAX 97 SE PRTCLE BEIGE MTLC RED BRONZE US WMN SZ 8.5,
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Nike Wmns Air Max Axis Guava Ice White Women Running shoes Sneakers AA2168-800,
Nike asg trainers Uk 5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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