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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Gabor Women’s Black Leather Knee High Boot UK Size 4.5,Gravity Defyer Men's G-Defy Super Walk Athletic shoes - Choose SZ color,Gillian Julius Women's Boots Western Cowboy Brown Suede stars studs Size 6,Frye Crackle Glazed Brown Tall Boots Size 6B,Helly Hansen Women's Veierland 2 Graphic Rain Boot - Choose SZ color,.

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GUESS WOMAN SNEAKERS FLMEE4 LEA12 BLK,women Nike Air Force 1 '07 Soi Prm UK 4.5 Us7 Eur38 Port Vin blue Ah6827 600,women Nike Roshe One Hi Imprimé Grenat Hiver Bottes Sneakers 807425 600,Gentle Souls Women's Gracey Ankle Strap Sandal Natural Cork Sandals,Giuseppe Zanotti London High Top gold Metallic Women's Sneakers Size 8.5,Frye Womens Janis Shield 10,.

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grey Durchbrochene greye offene Spitze grey M285P grey,FILLING PIECES Mountain Cut leather men sneaker FP 44 US 11 UK 10 EU 45 ( ),Forziere Made in Brown Pebbled Leather & Croc Riding Boots, EUR 40 US 8.5,Guess NEW Sexy Naddy3 Snake Skin Over The Knee Celeb Ford Heels Boots Sz 6 159,

Essentiel Antwerp Glitter Heart Women Sneakers Size 39,Glam Womens Faux Leather Riding Style Double Zipped Buckle Strap Knee High Boots,Franco Santo Brown Leather Cowboy Boots Womens Size 9 Great Condition,Giuseppe Zanotti KRISS bluesh Fur Strap Sneakers Sz 38.5 (US 8),HOGAN REBEL SCHUHWERK FRAU TURNSCHUHE STOFF+NUBUK HELLblue - 0E7F,

Freeflex Womens EU Size 39 Black Leather Knee High Boots,Fabulicious Women's Audrey 05 T-Strap Sandal Silver Shimmering Fabric,Dune SNITCHEE Black Leather Knee High Boots Heel Buckle Ladies Size 7 EUR 40,

Fergalicious Women's Wanderer Ankle Boot Black 9.5 M US,Gorgeous Womens Wedge Leather Boots From FLY LONDON. SIZE UK 5 38 EU. Very good,Good for the Sole Dark Brown Mid Heel Wide Fit Calf Boots UK 4 EU 37 LN182 Ai 02,ED Ellen DeGeneres Women's Afuera Flat Lagoon Knit Textile Flats,Forever Women's Glimmer Black 9 M US,Dr. Scholl's Womens Beckoned Closed Toe Ankle Fashion Boots, Black, Size 8.0 hKO,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Earth Leather Squall Boots size 8 cinnamon lace up or zip,Faux Suede Bohemia Ankle Combat Boots Ladies Tassel Lace Up Fringes Retro shoes,Franco Sarto Women's Baylor Loafer - Choose SZ color,EL CANELO women vintage brown leather ankle lace up boots size US 9 MEX 26,

Make sure you utilize all the big social media platforms such as:
HOGAN FOOTWEAR WOMAN SNEAKERS LEATHER MULTICOLOR - 3DCD, Instagram
FRYE Carson Two Toned Leather Clogs shoes Boots Size 7B Women’s, Facebook
Gianni Milanesi Milano Brown Suede Knee High Heel Boots Size 38,HARLEY-DAVIDSON Black Leather 3 Buckle Moto Boots-Zip up w calf gusset Women 7.5, Twitter
English Springer Spaniel Dog Print Women's Bath Robe-Free Shipping, Pinterest

GIUSEPPE ZANOTTI WOMEN SHOES SINGLE G RUFFLE SNEAKERS MADE IN ITALY RW70059003,Guess WGShelby Shelby Black Leather shoes Boots 110 8 Quality Comfortable Nice,GB35 Revaa Wide Calf Knee High Boots 738, Cognac, 8.5 US,

ExerSteps Brisa Sneakers shoes Womens 8 White New In Box,Etienne Aigner Shelby Cognac Brown Leather Flat Riding Boot 9 Womens,DZ754 MBT shoes beige textil women sneakers 37,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Grasshoppers Women's Stretch Plus Lace-Up Sneaker,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the FILA Disruptor II Premium Split Sneakers Size 7 US NIB,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
sku: 2452034972
Nom du produit: Allstar Bas Baskets Cuir FPMD: FP
Couleur.: Bleu Style: Baskets
Caractéristiques: DÉLESTE BLEU CANARD EGRET EXCLUSIVE Sexe: Femmes
Type de chaussure: Baskets Marque: Converse
EAN:

Non applicable

Couleur: Bleus

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Some smart local businesses for salons to partner up with are...
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Fabulicious Women's Clearly 436 Ankle Strap Sandal Silver Satin Dress Sandals, Jewelry Shops
Funtasma VICTORIAN-120 Women's Brown Pu Heel Front Lace Up Pointed Mid Calf Boot,Geox Womens Wnewclub24 Walking shoes - Pick SZ color.,

Giani Bernini Raiven Brown Womens shoes Size 10 M Boots MSRP 179.99,

Dr. Martens Women's Boots Maelly Cherry Red Canvas Padded Collar Size 6 US,Fila Womens White Disruptor II Premium Sneakers-UK 7,Geox D Jaysen A Womens Leather Sneakers Casual shoes - Black - See Sizes,Dr. Scholl's Women's Anyways Loafers Black Snake Print Synthetic Loafers,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Enzo Angiolini Women's Black Leather Eero Zip Boot Size 7M,

DREAM PAIRS Women's Beltran Brown Flat Slouch Knee High Boots Size 7.5 M US,Hender Scheme shoes 4BRW leather (K16978,Ellie Women's Estrella Silver ABS Mules,Fenty Puma Womens The Trainer Hi in Whisper White Sz 8.5,

Gorgeous Warm Black Antartica Snow Boots - Lined Part-Suede - New - - JL,Elegant Womens Stretchy Over Knee Thigh High Boots Suede High Block Heels shoes,Easy Spirit Romy White Womens Sneakers Size 11M,.

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Franco Sarto Leather Cut-out Espadrille Wedges - Nola BLACK 7m,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
Gino Venturi Dark Brown Mid Calf Suede Boots Size 42, 8UK, Franco Sarto Womens brandy Leather Closed Toe Mid-Calf, Mushroom, Size 8.5 KJly,Frye Maya Women's Brown Leather Sneakers Low Lace Size 9.5,Eva & Zoe Womens Gabriella Over The Knee Boot shoes,
 
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FRYE Black Leather Harness Motorcycle Boots 8 B - Excellent,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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FILA LADIES DISRUPTOR II BLACK WHITE TRAINERS VARIOUS SIZES YOUTH CASUAL,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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Hi-Tec V-Lite Sphike Mid Womens Waterproof Sport Hiking Walking Boot Grey bluee 4,Gabor Rollingsoft, Nubuk, black, Schnür. Reißvers., Wechselfußb. 96.968.47,Hogan women shoes de la zapatilla de deporte interactive H lámina lentejuelas,gold&gold A18f shoes femme baskets basses gt528 black,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Franco Sarto Highland Faux Fur Trimmed Tan Suede Boots, Brand New Size 5.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Grasshoppers Women's June Mj Fashion Sneaker - Choose SZ color,

FRYE Billy Cross Stitch Tan Leather Western Boots Ladies 7.5,Hi-Tec Womens Altitude V I Brown Leather Waterproof Walking Hiking Boots shoes,Frye Women’s Daisy Duke Cowboy Western Boots Size 7 M,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

greenLAND Sc3471, Women’s Low Trainers Black (black black) 5 UK, GUESS Leather shoes Sports Sneakers Tennis Size 8.5,GOODNIGHT MACAROON 'MARLO' TAN OVER THE KNEE SUEDE LEATHER BOOTS,
GENTLE SOULS Warm N-Cozy Women's 9M Boots Brown gold Slouch Lace Up Steampunk,Current specials and promotions
Freestep - Ladies real sheepskin ankle boot in Tan UK 8,HOGAN DAMENSCHUHE TURNSCHUHE DAMEN LEDER SCHUHE SNEAKERS NEU R261 black 287,,GUESS Womens Violla Pointed Toe Ankle Cowboy Boots,FLY LONDON LOK BROWN SUEDE LEATHER ANKLE BOOTS S37 TWISTED BUCKLE STRAP DECOR,

Fabulicious Women's Cocktail 501SDT Clear Clear Heels,Ecco 450553, Sneakers High Woman,French Connection Black Leather QUILLIE Ankle Boots Sz 7.5 NEW IN BOX,EL NATURALISTA brown leather ankle boots heels - size UK 6,Haglofs Gram AM II GT Women - 7.5 - Aqua - New,

Giani Bernini Womens Cathrin Closed Toe Over Knee Fashion Boots, Black, Size 6.0,GIVENCHY Floral Print White Leather Slip On Low Tops Sneakers Loafers shoes 6-36,EASY B DB SYDNEY LADIES MID CALF FLAT EVERYDAY ROUND TOE CASUAL WINTER BOOTS,
 
Hogan Interactive shoes Da women Calzature Sportive Sneakers Ginnastica Nuove,Hogan A18s Zapatillas bajas women HXW2220K021JD60LK6 H222,ECCO Soft 5, Baskets Basses Femme,ENVAL WOMEN'S COMFORTABLE SHOES BLACK LEATHER,.

Frye Cara Short Women's Leather Boots Wheat Size 7.5 M,

G by Guess Harson 5 Womens Boots Black 10 US 8 UK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

HARLEY DAVIDSON Black Leather GYPSY Boots 85303 Womens size 11,Easy Spirit Women's TWIST13 Sneaker, Grey, 9.5 M US,ELLA MOSS MELANIE Multi-colord Leather Designer Pumps Mary Janes 7.5 M,Ellie shoes Women's 414-Wonder Boot, Red, 8 US 8 M US,

Fugu Malibu Black Lace Up Vintage Combat Boots Women's 6.5,

FRYE Women's Willow Low Lace Sneaker,Guess Sneaker women Plateau Beige,Fioletowe Adidas Run 70S B96560,GABOR BROWN LEATHER KNEE LENGTH BOOTS SIZE 5.5 38.5,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

HOGAN REBEL DAMENSCHUHE TURNSCHUHE DAMEN LEDER SCHUHE SNEAKERS NEU R261 grey 01D,

Ellie Women's Vanna-609 Black Patent PU,Hi-Tec Sierra Tarma I WP WS Waterproof Grey Women Outdoors Walking shoes Boots,Finders Keepers Black Hitched Lace Up Boots NWB,Ellie Women's Suzette Silver Microsuede Party shoes,

Ellie Women's Casey-609 Black Mesh Heels,EUC HOGAN Brown Leather Sneakers w Rubber Soles SZ 38.5,Easy Spirit Motion Navy Leather Womens Lace-Up Size 7.5Ww,

Evercreatures Brown Ankle Rain Boot Gumboots Wellies,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

ESPRIT Womens Elda Lu Low-Top Sneakers, bluee Navy, 6.5 UK,HOGAN REBEL WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW R261 BLACK 43F,Gentle Souls Womens Helka Leather Hight Top Lace Up Fashion Sneakers,DZ961 JULIE DEE EU 38 UK 5 shoes brown leather women boots,Easy Spirit Women's Bionti Fashion Boot,.

EASY SPIRIT SNEAKERS, SIZE 9 2E, (ID 621 E),

Gola Harrier Glimmer Womens bluesh Pink Suede & Synthetic Trainers - 39 EU,Gracosy Leather Knee Boots, Women's Knee High Boot Flat Heel Zipper Buckle Boots,Dr Martens Kids Maccy School shoes Patent Black -15655002-,

El Naturalista Ladies Dark Brown Leather Ankle Boots Size 4 EU 37,

Denise Prichard

HARLEY DAVIDSON WOMENS SASSY BLACK LEATHER MOTORCYCLE ANKLE BOOT SIZE 8.5 39.5,Fashion Women Buckle Strap Ankle Boots Flat Faux Suede Zipper Ankle Boots size,GB35 Raiven2 Wide Calf Knee High Boots 853, Black, 6 US,FS-04A Franco Sarto Buckeye Women's Tall Black Leather Boots, Various Sizes, NEW,.

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