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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Frye jane strappy suede boots. 9.5,Frye Women's Brown Leather Block Heel Cowboy Boots Size 7 B Round Toe Pull On,Hogan bajas zapatillas de deporte de las womenes HXW3650J970III0351 H365 P18s,GUESS Liela bluee Denim Wedge Sneakers New Retail 89 Size 9 1 2,
Make sure you utilize all the big social media platforms such as:
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Giuseppe zanotti sneakers women 38 , Very New,HOGAN sneakers, black gold leather, women's shoe size EU 37.5 UK 4.5 ,ENVAL SOFT 69406 shoes women VISONE VELCRO LINEA COMODA MEMORY MADE IN ITALY,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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FRYE Women's Tina Whipstitch Tassel Boot, Fawn, Size 8.5 M,Fly London 'Yip' Wedge Suede Bootie - Size 37 US 7- 219,FOR SALE Used Authentic Christian Louboutin Louis Flat Veau Velours Strass,
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HOGAN Beige Suede and Leather Logo Low Heel Walking shoes Size 9,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Gabor Helen Womens Sports Trainers,Frye Harness Square Toe Women's Leather Harness Boot size 7.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Drew Women's Jada Ivory Stretch Comfort shoes, Gola Cadet women Pink White Sintetico e Tessile Formatori Moda - 37 EU,FRYE Women's Lynn Strap Short Boot,Ecco Soft 5 Black Dritton 28312301001,.
Hinge Butterscotch-Tan Leather 'Of Course' Booties w Chunky Wood Heels 9M -- EUC, The ability to book an appointment easily and seamlessly straight from your website.
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ECCO Womens Gillian Low Top Pull On Fashion Sneakers, Links to your social media pages to build your online following.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Dromedaris Women's Kara Boot Cognac Leather Slip-Resistant (Non-Skid),, clients have the ability to book an appointment straight from...
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ECCO Women's Lynx Fashion Sneaker Silver Grey Size US6-6.5 New,Fenty Rihanna Puma Creepers Black platform Trainers Sneakers 6 39 new in box,Frye Cognac Brown Zip Button Back Knee High Boots Tall Womens 7 1 2 B 3476431,
ECCO Women's Fara Low-Top Sneakers Black 9 UK,
Ellie Women's Hostel-609 Black PU Platform shoes,
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Some smart local businesses for salons to partner up with are...
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Global Win GLBALWIN Women's 17YY10 Fashion Boots-BLACK, Make-up Artists
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Gabriella Rocha Women's Boots Dingo 80051 Umaya Brown Size 9 1 B Medium, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Hogan P19f shoes femme baskets HXW00N00E30KAYB002 INTERACTIVE H BUCATA,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Giuseppe Zanotti Kriss Winter Sneakers Size 36, Retail 850,DS Womens Nike Air Max Sequent 2 Pale Grey Sail Light Bone trainer 852465-011,HOGAN shoes BASKETS SNEAKERS FEMME EN CUIR INTERACTIVE BEIGE DA3,Dyeables Women's Elvira Champagne Shimmer Slingbacks,Fly London Maha, Uk Size 4, EU 37, Black Leather and Suede, Ankle Boots,Felicity Black Leather Knee High Boots,Size 7.5 Heeled,
FIRENZE NEW SZ 8.5 M 39 BLACK TEXTURED LEATHER POINTY TOE ANKLE BOOTS BOOTIES,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Giani Bernini Womens Oleesia Leather Almond Toe Ankle, Black Suede, Size 6.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Etienne Aigner KILLER Black Leather 8.5 M Women's Knee High Boots,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Fergalicious Women's Punch Ankle Boots Black 7.5 M US Booties,
Durango Boot Women's RD4424 10 Lady Rebel,Evercreatures Black Ladies Wellies Black Wellies Black Rubber Wellington Boots,Dromedaris Women's Karina Low Cut Clog Red Leather,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Dublin Kids' Foundation Zip Paddock Boot Black 12,Current specials and promotions
EMU ECHDNA BOOTS SIZE 5 UK BLACK,GEOX Mi Bottes Cuir black Doublées Cuir T 36.5 BE,,gold&gold A18us shoes woman low sneakers with platform gt531 BIANCO,H By Hudson Camille Bronze Calf Heeled Ankle Dress Boots 3 to 7,
Heal USA Women's Carrie Woven Slip-on Black Sparkle Slides,Guess Womens Galway Leather Almond Toe Ankle Fashion, White Leather, Size 7.0 Ve,Harley Davidson Julia Womens Motorcycle Boots Size 9.5 Black Harness Studded Zip,Evercreatures Gummistiefel Army Surplus Tall oliv red Gummi Stiefel Wellington,GABOR Leather Light Brown Women's Boots Size 5 EU 38,
GB35 Cathrin Wedge Knee High Boots 000, Black, 6.5 US,Harley-Davidson® Women's Balsa 7 Black D83853 Motorcycle Riding Boots,Frye Women’s Cognac Sam Boot,
EL CANELO women vintage brown leather ankle lace up boots size US 9 MEX 26,Gentle Souls by Kenneth Cole Women's Haddie Sneakers US-8M EU-38M MSRP 189,Evercreatures bluee Ankle Rain Boot Gumboots Wellies,Funtasma Women's Gogo 307 Knee High Boot White Stretch Patent Mesh,.
Geox Women's W Sozy 19 Dress Sandal - Choose SZ color,
Fred Perry Aubrey women Porcelain Pelle shoes da Ginnastica, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Eastland Women's Candice Criss Cross Slide Black Leather Sandals,Follow on Twitter Follow on Linkedin More Content by Denise Prichard