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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Florsheim Work Women's FS240 Dark Brown Oxfords,ECCO Men's Biom Fjuel Racer Sneaker - Choose SZ color,Easy Spirit Traveltime357 Light bluee Womens Mule Size 5.5M,HENRY BEGUELIN SLANTED TOP LEATHER ZIPPER BACK BOOT CEMENT SZ 36,Geox Womens D Ophira B Trainers, pink Pink (Antique pink C8056) 3 UK,Heal USA Women's Angel Red Slip-on shoes,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
HOGAN shoes BASKETS SNEAKERS FEMME EN DAIM INTERACTIVE H FLOCK black FC3, Instagram
EMU Australia Womens shoes Gum Metallic Cow Suede, Facebook
Geox Womens Breeda 7 Fashion Sneaker - Pick SZ color.,FRYE Women's Sara Harness Sandal, Twitter
HOGAN SCHUHWERK FRAU TURNSCHUHE LEDER MULTICOLOR - 4470, Pinterest
Halo Womens Sz 38.5 Side Zip Brown Leather Western Belted Combat Boots,HOGAN shoes BASKETS SNEAKERS HAUTES FEMME EN CUIR H342 BEIGE 791,HOGAN REBEL shoes BASKETS SNEAKERS HAUTES FEMME EN CUIR REBEL R182 MARR 8F6,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Gentle souls Emma Stretch Over The Knee Boots 565, Black, 10 US 41 EU,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Dr. Scholl's shoes Women's Brief Ankle Bootie - Choose SZ color,Dublin Kids' Foundation Laced Paddock Equestrian Boot Black 10, Easy access to information on all your services, pricing, and any specials you may be currently running.
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HOGAN REBEL WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW blueE 6F6, The ability to book an appointment easily and seamlessly straight from your website.
Franco Sarto brand Black High Heel Zipper Close size 9 M Ladies Boots pointy toe, Fashion Women Block Heels Buckle Strap Zip Suede Ankle Boots Punk shoes size,Gabor Rollingsoft, Samtchevr. Moikan, atlantik (Strass), Wechselfußbett 96.946,Hobbs Harper Black Leather Ankle Boots. Various Sizes.,DS Nike Roshe Run Nagoya Marathon sz 12 599432-006 Asia Exclusive purple Pink,.
Hogan P19u shoes woman low sneakers HXW3850BF50KX56954 ACTIVE ONE, Links to your social media pages to build your online following.
Funtasma Women's Retro 302 Black Stretch Patent,
High Quality 2018 New Arrival Female Winter Over the Knee Snow Boots Warm shoes,HOGAN WOMEN'S SHOES HIGH TOP LEATHER TRAINERS SNEAKERS H342 WHITE 8B7,Durango Women’s 10” Harness Boots,Dr. Scholl's Women's Drive Sneaker Black PU Textile Sneakers,Gentle Souls Best Of Black Leather Zip Strap Moto Biker Ankle Boots Size 7 M,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the women Adidas Cour Vantage shoes whitehes Cyber Métallique white Exclusif,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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GUESS By Marciano Black Knee High Boots 7.5 Quilted Vegan Manmade Spike Heels,Faith zip buckle knee high boots size 5 (38),Globalwin Women's 18YY02 Fashion Boots,
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gold&gold A17us women's boot shoes with heel SJ16 BLACK, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Gola Coaster Rainbow Womens Denim Multicolour Canvas Fashion Trainers,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Franco Sarto Women's Belaire WC Equestrian Boot, Scotch, 7.5 M US,
EMILIO PUCCI Snow Multicoloured Boots Size 35 - 37,Ed Hardy Brand New Women's Low Rise Sneakers Size 7 White Tiger Skull,Fila Disruptor Ii Premium Velour Womens Red White Trainers - 6 UK,Dr. Martens Flora Cheslea Boot-Oak Womens sz 10,women Aiguille Talon Moyen Sexy Bout Pointu Bottes Hauteur Genou black Brun,ECCO Biom Lite, Woman Sneakers,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Fly London Tram Black gold Womens Leather Slingback Sandals shoes, Dr. Martens 101 6-Eye Black Leather Laced-Up Ankle Boots US 8 UK 6,women Joules Molly Bottes Marine Française Dachshund Bottes,Dr. Scholl's Womens charlie Almond Toe Ankle Fashion Boots, Black, Size 8.5,
Frye Frauen Fashion Sneaker black Groesse 8 US 39 EU,Ellie shoes Women's 420 Quinley Boot - Choose SZ color,EL Dantes cream color Western boots size 40,Easy Street Women's Wynne Boot - Choose SZ color,DRIES VAN NOTEN shoes 246430 Black 38,Franco Sarto Taupe Suede Idrina Buckle Detail Ankle Boot NEW,
Heal USA Women's Eden Brown Solid Flats,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Easy Spirit Womens Arietta Leather Closed Toe Ankle Fashion, Black, Size 8.5 MC4,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Georgia Boot Women's 6 Eagle Light Waterproof Work Boot G3424 - Brown Sz 8.5,
Filippo white shoes de sport en cuir avec des fleurs,Gola Harrier Sneaker Lace Up Women's shoes Size 7M Sky bluee and White Suede,Ellen Tracy Women's Teddy Mid Calf Snow, Winter Boots Black Size 8 M,FRYE MELISSA WOMEN'S 6.5 B BROWN LEATHER BOOTS MODEL 77165,Eytys H&M Black Leather Trainers Uk Size 5,Frée People White&Grey Ankle Leather Boots Size 37,.
Franco Sarto Kline Womens Boots Cocco 9 US 7 UK,Dr. Scholl's shoes Women's Better Ankle Boot, Black Microfiber, Size 7.5 YB0d,Hades Women's Crow Black Heels,Geox Jaysen Women Crinkle Leather Metallic Silver Trainers UK Size 3 - 8,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Easy Works Women's Bentley Zipper Clog Black Leather Slip-Resistant (Non-Skid),. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Helly Hansen Sneaker Vinstra Turnschuhe grey,
HARLEY DAVIDSON 85354 Hustin Pull On Harness Women's Black Leather Boots size 6,Gola Men's Ama833 Fitness shoes Grey (Charcoal Dg) 8 (42 EU),Harley Davidson women's leather waterproof riding boots.Sz 8,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Fly London Lok Heel Brown Suede Ankle Boots Size 4, Fabulicious Women's Lip 101-8 Red Marabou Fur Clear,Fila Women's Memory Fresh Start Slip Resistant Work shoes,
Fashion Womens Punk Buckle Real Leather Ankle Boots Low Heel Studded Motor shoes,Current specials and promotions
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FRYE 70095 Women's Sacha Zip Shootie Sandal,Giorgio Armani, Women, Leather, Knee High Boots, Black, 7.5 38M,Fila Women’s Memory Fresh Start 2 Slip Resistant Work shoes,Fashion Women Rivets Buckle Leather Ankle Boots Flats Military Riding Oxfords,Glc452 Carmen women effet daim M compensé élégant Bottines Boucle,
GORGEOUS SUPERSTAR 80'S TRAINERS BLACK LEATHER 3D CRACKLE METAL TOE SIZE 7.5 UK,ECCO Women's Soft Fashion Sneaker,FRYE Womens Renee Seam Short,
Flower MOUNTAIN PAMPAS x WILLIAM MORRIS Willow boughs BEIGE SIZE 7 US,Enzo Angiolini Womens Brown Leather Knee Boots 6 M,Frye Women's Size 8 Pull On Brown Leather Western Boots,Falacer patent leather sneaker womens ivory size euro38 us7.5,.
Gorgeous Wedding Converse All White, with white Pearls, all sizes available,
Forever shoes Women's Camila-62 Short Ankle Riding Boots with Chunky Heel..., Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
Fennix Leather Alligator Mesh orange Women's shoes Size 38 7.5,
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Forever GD61 Women's Lace Up Low Chunky Heel Casual Oxford shoes Blacksuede,G H BASS LYNN WOMEN'S SIZE 9.5 NEW BOX WHISKEY COLOR 6155 3357 231,Fila Memory Namella 4 Reflective - Women's shoes - Black White - Size 8 - NEW,
Fila Womens Forward Running shoes- Pick SZ color.,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
Harley Davidson Womens ARLETH Fashion Motorcycle Black Leather Boots US-9,Excellent Vibram Furoshiki Neoprene Boot Mid L 42-43,Gianni Bini Womens Beauty Ankle Boot Size 6.5M Black Leather Square Toe Zip Heel,ECCO Women's Gora Multisport Outdoor shoes Amber Black (Amber Black59236) 3 UK,ECCO COOL 2.0 PURPLE LEATHER TRAINERS GORE-TEX WATERPROOF SHOES LADIES,.
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Dr. Martens Women's Flora Ankle Boot - Choose SZ color,Follow on Twitter Follow on Linkedin More Content by Denise Prichard