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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Free People Brow and Destress Pumps Size 41,

Durango Women's Western Cowboy Boots Embroidered Fiddle Brown Black Size 7,Gabor Women's 24-164 Zip Up Flat,Franco Sarto Crown Black Womens shoes Size 6.5 M Boots MSRP 149,GB35 Raiven Knee High Buckle Boots 352, Black Leather, 8 US,

Frye Ivy Slip-On Metallic Leather Sneakers shoes Women's Sz 7; 8; 8.5; 10,Easy B BRADWELL Chocolate Leather Air Ankle Boots UK 5 EE EU 38 LG04 85 SALEw,GLOBALWIN Women's 1838 Camel Winter Snow Boots 8.5M Premium Italian PU,Geox D641EG Womens Wnebula9 Fashion Sneaker - Choose SZ color.,Frye Melissa 77167 Button Tall Riding Boots Womens Size 7B Black Leather,

GUESS US shoes Size Women Fashion Sneaker Comfort Casual Light gold Lace Up New,Geox D Vega A Womens Silver Leather Matt shoes Size UK 3 - 8,Gianni Falco Womens Black Motorcycle Boots EU 40,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Harley Davidson 88417 Womens Sz 7.5 Boots 9 Laced Side Zip Black Leather 154-3,Frye Women’s Veronica Cross Cross Boots 5.5 Brand New ,Etienne Aigner Wos Boots SAMPLE 7954 US 6 B Brown Leather Pull on Riding 2331,Easy Street Women's Ravish Black Glitter Polyurethane Heels,

Make sure you utilize all the big social media platforms such as:
EUC Nike Rosherun Ladies Suede Army bluee & gold Tennis shoes 616747-400 Size 6.5, Instagram
ECCO WOMENS BIOM FJUEL BLACK SIZE EU 40, Facebook
GOGO-300 Pleaser Black Stretch Patent Pleaser Boots,Frye Women's Lena Nubuck Leather Lace Up Sneakers shoes Indigo 9 NEW IN BOX, Twitter
FRYE Karissa Mule Women's Heels, Pinterest

HOGAN DAMENSCHUHE TURNSCHUHE DAMEN LEDER SCHUHE SNEAKERS NEU R320 35MM SOLE 746,DR. MARTENS Size 7 Women's Pascal Brown Leather Lace Up BootS,Graceland Womens EU Size 42 Black Leather Ankle Boots,

Harley Davidson Black Leather Motorcycle Boot Womens Size 9.5 85077,gold&gold A18u shoes woman low sneakers gt529 RED,FRYE Women's Melanie Perf Mule Sneaker,

Grasshoppers Women's Janey II II II Sneaker Black Leather 217c61

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Gola Harrier Glimmer Womens Navy Suede Trainers - 38 EU,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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FRYE Women's Flynn Deco Stud Harness Short Ankle Boot,El Canelo White Leather Ostrich High Heel Mexican Cowboy Boots Size 25.5 Sz 7.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Free People Ash lace up wedge sneakers Size 38 EUR (7 US) Black Suede, Drew Women's Dora Cork Nubuck Sandals,Genuine Nike Air Max Jewell Women's ® (UK Size 4 EU 37.5) Light Pumice White,ECCO Women's Aspina Toggle Trail Runner, - Choose SZ color,.
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Fila Disruptor II Premium Repeat Womens Citrus Yellow Trainers, Links to your social media pages to build your online following.

Gianni Bini Esplin Snake Printed Leather Block Heel Booties, Size 12, and Black,

DR. MARTENS Vintage Black Leather Chunky heel Boots England Made Women US 8.5 9,Enzo Angiolini Women genuine Leather Boots Black Red Ankle Bootee Size 7,ECCO Soft 2.0, Sneakers Bass Woman,Ecco Bella Lune Trento 28201301232,GEOX Black Suede High Top Trainerssize 7.5. Eur 41 114.99 £,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the HOGAN R320 WOMAN SNEAKER SHOES CASUAL FERE TIME LEATHER CODE HXW3200J140BTLB999,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Grasshoppers

Color:

Black Leather

MPN:

800693_1724946

Style: 800693_1724946

ECCO Men's Terra Evo Multisport Outdoor shoes Brown (Coffee Mocha 58877) 9 UK,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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HOGAN HIGH FOOTWEAR WOMAN SNEAKERS LEATHER WHITE - F908,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Easy Spirit Traveltime357 Light bluee Womens Mule Size 6.5M,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Dr. Martens Womens Rigal Mid Grey Fashion Boots Size 5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Easy Street Women's Amaze Sandal Black Polyurethane Strappy Sandals,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Ellie Women's Eden-557 Pink Heels, Geox Women's Eleni 31 Sneaker,Eastland Women's Gabriella Clog Black Leather Clogs,
Franco Sarto Women's Hampton Ankle Boot - Choose SZ color,Current specials and promotions
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Dr. Scholl's Women's Beckoned Booties Whiskey Size 6 M,

Florsheim Work Women's FE244, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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FRYE Women's Veronica Seam Short Boot,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Fergie Women’s Lexy Embroidered Ankle Boot,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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