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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Dansko Women's XP 2.0 Clog Brown Pull Up Leather,Cole Haan Petra NikeAir Brown Leather Knee High Riding Boots Womens Size 5 B,Clarks Ladies Walking Trainers 'Tri Trail',Converse 530054F - CT AS DAINTY OX Size - color ,Damen schuhe D.A.T.E. ( date ) 37 sneakers blue silver glitter textil BX59-37,

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shoes Femme Baskets Lucy D 3728 Premiata SS 2019,Converse all star Hi bianco optical white maculato cavallino artigianali,Dansko Professional Oiled Clog - Women's,Converse All Star leather fur Chuck Taylor Fleece Lined size 6,Christian Audigier Black Silver shoes 5 - EUC,COLE HAAN MISMATES Womens Zero Grand Wing Ox Red Suede shoes Sz R 8 L 9 YA-933,

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Disney Melissa Pink Lace Up Mickey Minnie Sneakers Womens 8,

Copper Fit Women's Motion Lace Up Sneaker, White, Size 7.5 US 5.5 UK,Carlos by Carlos Santana miles Womens Boots Doe 8.5 US 6.5 UK icDa,shoes Baskets adidas femme Superstar Clear Brown size Beige Suède Lacets,DC Womens Heathrow SE shoes- Select SZ color.,

Converse Chuck Taylor All Star Ctas Hi purple Black shoes Size UK 4; 4.5 New_752,D. Franklin Womens Gumme Tone Trainers, bluee Marino 02, 5 UK,Clarks Sashlin Sue Lace Up Ankle Boots 412, Taupe Leather, 7.5 US 38 EU,Chaussure volleyball Mizuno Wave Bolt 7 Low Woman V1GC186061 NOVELTY 2018 ,Chaussure volleyball Mizuno Wave Lightning RX3 Woman VIGC140229 end of series,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Clarks Sillian Sway Black Womens shoes Size 9 M Boots MSRP 120,shoes D.A.T.E. Femme MULTICOLOR W261-NW-GL-MU,Converse Chuck Taylor All Star Ox shoes Sneaker Chucks Low Classici Base,DIADORA DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU V7000 BLA CA2,

Make sure you utilize all the big social media platforms such as:
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women Superga 2555 shoes Sportive Bianco Sporco Esclusivo shoes da Ginnastica, Facebook
Diadora sneaker Women's White Spring-Summer cod. 101521 UK,Converse Chuck Taylor All Star Boot Shroud Hi leather faux fur black size 6 U.S., Twitter
Columbia Trailhawk-W Womens Trailhawk Trail shoes- Choose SZ color., Pinterest

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Chloe Chloé Python Leather Snakeskin Boots Ankle Booties 40 fits 39 ( US 9 ),Daya by Zendaya Women's Neve Mule,Converse gold Silver women gold silver shoes Sportive Sneakers 153177C 153178C,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Chuck Taylor Converse Sneakers - Women's 9,

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Clarks da women di pelle, Casual Zip Ruche Tutti i Giorni Stivali Caviglia,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Cat Women ARGON Safety Boots Size UK 4, Euro 37 New,Christian Louboutin SEAVA Metallic Glitter Lace Up Sneaker shoes Silver 795, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Casual Women Round Toe Lace up Creeper Athletic Causal Leather Sneakers size, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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DKNY Women's Lacey Silver-Stripe Heel Leather Ankle Booties AB3 Black Size 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Dc Women's Venice M2 Se Ankle-High Leather Fashion Sneaker,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: CLARKS Women's Sillian Tana Fashion Boot, Black, Size 10.0 JYw8 US 8 UK,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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CESARE PACIOTTI SCARPA women MODELLO SANDALO CUOIO NUOVO SCONTO 40%, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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