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CHARLES DAVID designed by NATHALIA M women's YELLOW leather shoes Sz 6.5..SPAIN.,DKNY Frauen Tyra Spitzenschuhe Fashion Stiefel,Chloe Womens Slip On Sneakers Flats bluee White Suede Leather Size 39 9,CONVERSE CHAUSSURE OCHSE PLATFORM - WHT - 40 (888754922713),Cole Haan Women's Jessup WP Boot, Chestnut Leather Shearling, 11 B US,Chaco Women's Zvolv X Athletic Sandal, Raglan Pine, Size 5.0 US 3 UK,

As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

CONVERSE KNEE HI SNEAKERS & MUK LUKS OTK SOX WOMENS SIZE 6 MENS SIZE 5 UK 4,Converse Chuck Taylor All Star Hi Textile Lace-Up Ankle Womens Trainers,Cliffs by White Mountain Womens Felisa Leather Almond Toe Knee High Fashion B...,Clarks Women's Gore-Tex Boots Tri Aspen GTX Desert Uk Size 7 D,Converse All Star Unisex Chuck Taylor New Mens Womens Low Tops Trainers Pumps,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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CONVERSE CHUCK TAYLOR ALL STAR HI TOP blueE White With Pearls Men Sz 6 Wo’s Sz 8,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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women Nike Air Force 1 Alto se - 860544 002 - black grey Scuro shoes Sportive,Cream Boots (Lace Up Peep Toe) US 7,women Lacoste Lerond 217 2 Fle Caj - CAJ1029147 - shoes Sportive Bianche e Nere,Converse Chuck Taylor All Star Ox Women's shoes Pink Foam 563466F,

Make sure you utilize all the big social media platforms such as:
Converse Lifestyle One Star Ox Leather, shoes de Fitness Mixte Adulte, Instagram
CLARKS BLACK LEATHER MID HEIGHT ZIP UP BOOTS UK 5 e (1886), Facebook
Debra Womens Thigh High Heels Stilettos Platforms Boots Ladies Party shoes Size,CHARLES BY CHARLES DAVID Womens GURU BOOT, Twitter
Clarks Women's Faralyn Rise Leather Moto Boot khaki (women us 9), Pinterest

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Carlos by Carlos Santana Frauen Penn Leder Fashion Sneaker blue Groesse 9 US 40,

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Dr Martens 1461 J Kids Boots - Black Patent Lamper All Sizes,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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CLARKS Women's Sillian Firn Slip-On Loafer, Leopard, 5 M US, shoes LAURA BIAGIOTTI Femme black PU,Tissu 5093MIC-NE,Cotton Waterproof Women's Over The Knee Snow Wedges Platform High Boots J51,Comfortiva Salara Womens Boots Brown 6 US 4 UK,.
CHRISTIAN LOUBOUTIN RANTUS ORLATO FLAT PONY SNEAKERS ANIMAL print women 36eu 6us, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the DIADORA HERITAGE WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW CAMARO H BLACK B28,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Converse A17us Women's high shoe shoes 559013C,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes Baskets Skechers femme D'Lites Bright Blossoms size white whitehe,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Converse Chuck Taylor All Star red white Lo Unisex Sneakers Stiefel,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Clarks Ladies Smart Trouser shoes Kendra Mix,Converse All Star Ox Low 555856c women Tennis Chucks purple,Chaussure volleyball Mizuno Wave Rally 5 Mid Woman V1GC144525 end of series,
 
Devious Women's Sexy-20 Black Leather Pumps,Demonia Women's Creeper 108 Creeper,Creative Recreation Deross Casual Women's shoes,Converse Chuck Taylor Fancy Missoni Women's shoes Size 5,.

Cole Haan Women's Sandal Kathlyn Open Toe Bootie II -Black Size 7B,

David Tate Women's Dynamic Slip On, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Devious Women's Ballet-1025 Black Patent,Christian Audigier Size 7 Womens Sneaker,Clarks Women’s Hale Rise. Hi-Top Trainers Beige (Taupe Nubuck) 7 UK,Dr Doc MARTENS Black Mini Tydee Flower Floral Boots Women's Size US 9 EU 41 UK 7,

Demonia Women's Click 02-2 Mary Jane Black Canvas Canvas shoes,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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