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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Clarks 26101112 Womens Wallabee Black Boots,Chaco Womens Temest Cloud Open Toe Casual, Batik Purple, Size 5.0,Converse All Star Hi Chuck Taylor Women's shoes Sneakers Sz. 7,Cougar shoes Womens Yazoo Waterproof Leather Boots, Black Suede, Size 7 - NEW,Castell Women's Flat Menorquinas Suede bluee Jean Suede Sandals,

Converse Women's Chuck Taylor All Star Glitter Canvas Low Top Sneaker,Diadora Women's Game Metallic Sport shoes In,Clarks Women's Ashland Effie Black Leather Comfort shoes,

Cross Training cardio inspire low USA 9 GR 40,Crime London sneakers in white leather and silver glitter,Converse all star nere con paiettine numero 36,Common Projects Leather Low-Top Sneaker,Converse BO-558015C_BLACK_WHITE_WHITE sneaker Women's - colour Black US,DIADORA DAMENSCHUHE TURNSCHUHE DAMEN LEDER SCHUHE SNEAKERS NEU B. ELITE SCHW 3BD,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
David Tate Frauen Helen Leder Fashion Sneaker, Instagram
DIANE VON FURSTENBERG DVF Guardian Stiletto BOOTIES 8.5 M Black Lace PUMPS shoes, Facebook
shoes women Nike Manoa Lth Gs AJ1280-700 LIVRAISON GRATUITE,Chaussure volleyball Mizuno Wave Hurricane 3 Low Woman V1GC174002, Twitter
Converse Chuck Taylor All Star Mason High Top shoes, Pinterest

DOWN TO EARTH F5R0949 LADIES HIGH BLOCK HEEL ZIP UP CASUAL WINTER ANKLE BOOTS,Coconuts By Matisse Shiny Black Mic Crock Leather Ankle Boots, Wm's Sz 8 M,Clarks Women's Desert Boot Lace-Up Boot,

DKNY Womens Uptown oxford Low Top Lace Up Fashion Sneakers, Silver, Size 8.5 qvR,shoes FEMME MELISSA BEACH SLIDE AD 31754,Clarks Frauen Un Adorn Zip Leder Fashion Sneaker grey Groesse 6 US 37 EU,

Comfortiva Comfortiva Comfortiva Women's Alexis Block Heel Sandal Black Full Grain Leather bb0afd

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Demonia 3.75 Heel Black Velvet Ruffle Bow Grommeted Ankle Boots Glam Goth 6-12,

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Clark's Navy bluee Cadell Hop Boots 7 1 2 M,

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CAT Ladies grey Suede boots,USA Size 9.5,Pull Up Knees Length With 3 wedge Heel,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Converse CT All Star Hi Platform Fur Collar Trainers, Black, UK 4.5 EU 37, BNIB,DKNY Black Hi-Top Trainers. UK 3 NEW, Easy access to information on all your services, pricing, and any specials you may be currently running.
Columbia Women's Vapor Vent Trail Hiking shoes BL4524, White Wild Samon, SZ 10.5, shoes SUPRA KIDS VAIDER CW bone brown bone,Converse BO-557939C_DARK_SANGRIA_DARK_SANGRIA sneaker Women's - colour Purple AU,Casual Over the knee winter boots,.
Converse Ctas Gator Hi Womens Light Grey Leather Classic Trainers - 5 UK, The ability to book an appointment easily and seamlessly straight from your website.
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Diesel leather heels brand new, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Converse Chuck Taylor All Star Madison Low 563508f,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition



Black Full Grain Leather

Style: 843852_1862340

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Clarks Women's Sillian Chell Boot,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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DEADSTOCK DOERNBECHER Freestyle Nike Women's Run+ 2 DB Marina bluee Size 7 2013,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Double H 5008 Harness Black Leather Pull On Square Toe Boots Women's Size 7 N,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Diadora sneaker Women's White Spring-Summer cod. 109413 UK,Current specials and promotions
Clarks Womens UK Size 4 (EU 37) Black Knee-High Boots,D1178 Pre Owned Women's Clarks Ruby Diamond Ankle Bootie Taupe Suede 9 M,,shoes REBECCA VAN DIK Femme black Simili-cuir POOL02,Dolcis bottes pour femme black textiles 126794 FR,

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Clarks Water Resistant Boot w Faux Fur - Dream Darling 7 M Black,

David Tate Women's Branson-XW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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