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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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Dansko Womens Charlie Sage Suede Fashion Sneaker EUR 38 (172591),Dingo Women's Fashion 522 526 Black,CHLOE Black Leather Studded Kyle Sneakers High Top Flat shoes Susanna 37 Boots,Converse Hello Kitty Chuck Taylor Hi Top shoes Sz. 8 Womens 6 Mens 164629F,women Nike Huarache Run SE - 859429001 - shoes da Ginnastica Bianche Nere,DAN POST Women's Size 7 Camel Brown Leather Western Knee-High Cowgirl Boots E020,
With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
Converse Unisex Chuck Taylor all Star Trainers Low Ox Fresh Cyan (Metallic bluee),Converse All Star UK 5 EU 37.5 Unisex Charcoal Canvas 1J794C Sneaker Trainers,shoes PRADA LUXUEUX 3E5534 ROYAL NOUVEAUX 40 40,5 UK 7,Columbia Women's Plains Ridge Wmns Trail shoes,CAMPER LAB WILMA EXTREME PLATFORM BOOTS US 8-10 helix K400139-002 together dsq2,.
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shoes FEMME NEW BALANCE LIFESTYLE WS247UC,Converse Taro OKAMOTO EY HI Sneakers Eyes Rare Japanese Artist 23.5cm US 6.0 ydz,Converse Breakpoint Oxford Sunset Glow Porpoise White (WS)(555918C),COSTUME NATIONAL Platform BOOTIES Ladies 38 7.5 Black Leather High HEELS shoes,
Clarks 26101112 Womens Wallabee Black Boots,Chaco Womens Temest Cloud Open Toe Casual, Batik Purple, Size 5.0,Converse All Star Hi Chuck Taylor Women's shoes Sneakers Sz. 7,Cougar shoes Womens Yazoo Waterproof Leather Boots, Black Suede, Size 7 - NEW,Castell Women's Flat Menorquinas Suede bluee Jean Suede Sandals,
Converse Women's Chuck Taylor All Star Glitter Canvas Low Top Sneaker,Diadora Women's Game Metallic Sport shoes In,Clarks Women's Ashland Effie Black Leather Comfort shoes,
Cross Training cardio inspire low USA 9 GR 40,Crime London sneakers in white leather and silver glitter,Converse all star nere con paiettine numero 36,Common Projects Leather Low-Top Sneaker,Converse BO-558015C_BLACK_WHITE_WHITE sneaker Women's - colour Black US,DIADORA DAMENSCHUHE TURNSCHUHE DAMEN LEDER SCHUHE SNEAKERS NEU B. ELITE SCHW 3BD,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Corral Ladies Women Chocolate And Black Boots,Cole Haan Callie Slip-On Waterproof Rain shoes 661, Black, 5 US,Diadora Titan II shoes da Tennis da women C6628,CRIME women SCARPA SNEAKER CASUAL TEMPO LIBERO PAILLETTES ART. 25391A16B,
Make sure you utilize all the big social media platforms such as:
David Tate Frauen Helen Leder Fashion Sneaker, Instagram
DIANE VON FURSTENBERG DVF Guardian Stiletto BOOTIES 8.5 M Black Lace PUMPS shoes, Facebook
shoes women Nike Manoa Lth Gs AJ1280-700 LIVRAISON GRATUITE,Chaussure volleyball Mizuno Wave Hurricane 3 Low Woman V1GC174002, Twitter
Converse Chuck Taylor All Star Mason High Top shoes, Pinterest
DOWN TO EARTH F5R0949 LADIES HIGH BLOCK HEEL ZIP UP CASUAL WINTER ANKLE BOOTS,Coconuts By Matisse Shiny Black Mic Crock Leather Ankle Boots, Wm's Sz 8 M,Clarks Women's Desert Boot Lace-Up Boot,
DKNY Womens Uptown oxford Low Top Lace Up Fashion Sneakers, Silver, Size 8.5 qvR,shoes FEMME MELISSA BEACH SLIDE AD 31754,Clarks Frauen Un Adorn Zip Leder Fashion Sneaker grey Groesse 6 US 37 EU,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Candice Cooper sneaker shoes Size 36,CONVERSE CTAS LIFT LEATHER LTD HI SNEAKERS black BIANCO VINTAGE 562908C,DIADORA BORG ORIGINAL BASKETS FEMME 170535 C6180,Donald Pliner Cecile Mesh Screen Platform Sneakers 8M bluee Leather Footbed,
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Clark's Navy bluee Cadell Hop Boots 7 1 2 M,
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Denise Paine Cat-Running shoes For Women-3D Print-Free Shipping,CONVERSE ONE STAR DISTRESSED n.40 NUOVE 100% ORIGINALI,Converse CTAS Hi Womens White Iridescent Leather Casual Trainers Lace-up,COCO & APRICOT Mid Boots Esprit Biker Brown Leather Black Moderate T 41,Converse All Star Hi Egret Black Snake C Women's Trainers All Sizes,Demonia Women's Emily 100 Slide Sandal Black Vegan Leather Sandals,
CAT Ladies grey Suede boots,USA Size 9.5,Pull Up Knees Length With 3 wedge Heel,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Converse CT All Star Hi Platform Fur Collar Trainers, Black, UK 4.5 EU 37, BNIB,DKNY Black Hi-Top Trainers. UK 3 NEW, Easy access to information on all your services, pricing, and any specials you may be currently running.
Columbia Women's Vapor Vent Trail Hiking shoes BL4524, White Wild Samon, SZ 10.5, shoes SUPRA KIDS VAIDER CW bone brown bone,Converse BO-557939C_DARK_SANGRIA_DARK_SANGRIA sneaker Women's - colour Purple AU,Casual Over the knee winter boots,.
Converse Ctas Gator Hi Womens Light Grey Leather Classic Trainers - 5 UK, The ability to book an appointment easily and seamlessly straight from your website.
Cotswold Womens Ladies Stowell Ligthweight Breathable Boots, Converse CTAS Big Eyelets Ox Almost Black, Baskets Femme,CONVERSE CT PC2 MID Drizzle Grey Textile Trainers 141701F,shoes Puma Suede Platform Jewel JR 365131 01,Don't miss this B75571 Yeezy 700 Wave Runner Woman's size 7 sneaker byDHL,.
Diesel leather heels brand new, Links to your social media pages to build your online following.
Dockers by Gerli 30st227 Women's Sneakers Washed Canvas shoes Beige,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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Dansko Brown Ankle Boots 40,CHRISTIAN DIOR FUSION FLOWER BEADS STRAP CLOTH TRAINERS BLK PINK 39 US 8½ 1140,Chaussure Ballerina Converse All Star Canvas Black purple,DALLAS HEIGHTS BY MOOI SIZE 7.5 BLACK OVER THE KNEE WOMEN'S BOOTS,Cole Haan Women Grand Crosscourt Sneakers 7.5B NEW,.
With the Converse Chuck Taylor All Star Madison Low 563508f,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Black Full Grain Leather
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shoes Baskets Nike femme Wmns Air Max 90 Lea Guava Ice size pink,shoes Baskets Nike femme WMNS Classic Cortez Suede size purple purplete,
Converse One Star Pro Ox Trainers shoes in Washed bluee in UK size 6,7,8,9,10,11,
women Evercreatures Multi Con motivi Alto Stivali In Gomma Wellington - UK 3 - 8,Cherokee Footwear Women's Patricia Black Patent Slip-on shoes,Comic Superhero Womens Faux Leather Boots Wham Bubble Comics Fast Shipping,Carlos by Carlos Santana miles Womens Boots Doe 9.5 US 7.5 UK wQDt,
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Clark's KACIA GARNET Taupe Leather Suede Boots Brand New in Box SZ 6.5M,
Clarks Originals Black Suede Ladies boots shoes size 3 35.5 D New,Comfortiva Women's Lyons Sneaker Black Suede Distressed Foil Suede,Converse CTAS OX 560643C White Driftwood Womens UK 3-8,Donald J Pliner Black Leather Knee High Boots w Side Gussets - 6.5,shoes NIKE Femme blue Tissu 528898-401,shoes NEW BALANCE Femme grey en daim,Tissu WL697CR,.
Some smart local businesses for salons to partner up with are...
Converse Women's Shoreline Slip on Sneaker,CHARLOTTE OLYMPIA SZ UK3 US6 EU36 BLACK SPIDERWEB HIGHTOP SNEAKERS BOOTS,
DOPOSCI MOON BOOT W.E. SOFT brown MISURA EU 41 42 USA 8.5 9 UK 7.5 8,Converse All Star 561287C black halfshoes,Converse - CHUCK TAYLOR HI ALL STAR OX - SNEAKER CASUAL - art. 153861C,
CESARE PACIOTTI SCARPA women MODELLO 799405 BIANCO NUOVO SCONTO 30%, Camper Peu Cami Womens Off White Nubuck Casual shoes - 39 EU,
Chelsea Crew Women's Snake Print Leather Boots Sz 9 Elastic Top Slip On 168 D32, Make-up Artists
shoes STAU Femme silver Cuir naturel GS907,CLARKS ANKLE BOOTS ACTIVE AIR BROWN NUBACK LEATHER WOMEN'S SIZE 11M,Converse All Star shoes N 37 Chuck Taylor orange women men Cod H51,
Converse A17us low sneaker women's shoes 558991C CTAS HI, Jewelry Shops
Clarks women Cremallera Estilo Informal Tacón bajo Botines Cuero size Merrian,shoes VANS SK8-HI Reissue LAINE & homme cuir BASKETS AUTHENTIQUE,
shoes PREMIATA Femme silver Cuir naturel,Fourrure BELLE-3431,
Camper Hoops women White Cuir Baskets,Converse Star Player shoes Trainers New in Black Black Size UK size 7,8,9,10,DAMEN black SNEAKER BERNIE MEV , Gr. EUR 39, EUR 40,Converse C161442 Chuck Taylor All Star 1970S pink Pop black Aigrette,
Charles by Charles David Women's OWEN Fashion Boot,DANSKO Women's Honor Suede Sneakers shoes,CLARKS Women’s Funny Dream Derbys,Clarks Whistle Ranch Black Suede Buckle Ankle Boot NEW,shoes basses cuir ou simili Adidas Vl court w navy blue 41892 - Neuf,DIADORA DAMEN TURNSCHUHE FREIZEITSCHUHE SNEAKER CASUAL ART. 159661 01 80013,
For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes NAKED WOLFE Femme black Cuir naturel,Tissu NWSTRACK-LEO,
Dingo Fashion Boots Women Fiona 6 Dancer Toe Faux Leather Tan DI8941,Converse Chuck Taylor All Star Dainty BEIGE 542553c US Women Size 8, Euro 39,Chaussure volleyball Mizuno Wave Lightning RX2 Low Woman 9KV-38366 end of series,CELINE shoes 140859 orangeｘMulticolor 35,Dansko Ankle Bootie Bonita Taupe Suede 3700-162000 Women’s Size 41-9.5,shoes 2 STAR Femme red Tissu 2S776,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Dockers by Gerli 36UR201 Canvas Women's Sneakers Low Top shoes Light Grey, Converse Frauen All Star Hi x9622 Fashion Sneaker,shoes Femme DC Chelsea TX LE Dark blue Fonce,shoes PRADA LUXUEUX 3T5743 BIANCO black NOUVEAUX 36,5 37,
Converse BO-158941C_ALMOST_BLACK_PHAETON_GREY sneaker Women's - colour Grey UK,CAT Lookout Fur W Bottes Femme P310549 Bison Cinnamon,CLARKS Women's Hope Cody Fashion Boot, Brown Leather, 080 M US,Converse Lady Weapon MID 512518 black-silver,Cole Haan Zerogrand Stitchlite Ballet Flats 594, Black Knit Optic White, 7.5 US,Cole Haan Women's GrandPro Tennis Sneaker Navy Dotted Floral Ivory Comfort shoes,
Clarks Women's Sillian Chell Boot,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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DEADSTOCK DOERNBECHER Freestyle Nike Women's Run+ 2 DB Marina bluee Size 7 2013,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Converse Jack Purcell Ox Casual shoes Womens Size 10.5 Pink,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Double H 5008 Harness Black Leather Pull On Square Toe Boots Women's Size 7 N,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
CASADEI Brown Suede Leather Pointed Toe Zip Up Heel Ankle Boots 39,
Converse Women CTAS Zierliche Canvas 553373C Sneakers blue UK6 BCF79,Clarks Valana Melpink Dark Brown Leather Uk Size 5EE,Chaco Women's Z Cloud 2 Sandal Covered Eclipse Polyester,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Diadora sneaker Women's White Spring-Summer cod. 109413 UK,Current specials and promotions
Clarks Womens UK Size 4 (EU 37) Black Knee-High Boots,D1178 Pre Owned Women's Clarks Ruby Diamond Ankle Bootie Taupe Suede 9 M,,shoes REBECCA VAN DIK Femme black Simili-cuir POOL02,Dolcis bottes pour femme black textiles 126794 FR,
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Converse Chuck Taylor Dainty Ox Women's shoes White 537204f,Converse Chuck Taylor CT Platform Ox Womens Size 10 shoes Black 540266F,Cape Clogs Women's Black Sundial Sandal Black Heeled Sandals,
Clarks black leather boots size 7.5,Chaco Women's Harper Slide Black Full Grain Leather Clogs,CLARKS LADIES Malia Poplar BLACK LEATHER BIKER BOOTS UK SIZE 4 ,5, 5.5 D,Clarks Ladies Active Wear Trainers Inwalk Air,.
Clarks Water Resistant Boot w Faux Fur - Dream Darling 7 M Black,
David Tate Women's Branson-XW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
Converse All Star OX Chucks low-top sneakers kultige Canvas Freizeitschuhe NEU,Donald J. Pliner Boots 7.5 Leather Black,Christian Dior short boots (K25364,Converse Chuck Taylor All Star Gemma,Caprice black leather shoe boots, UK 7.5 EU 40.5, BNWB,.
DKNY Womens Talie Pointed Toe Ankle Chelsea Boots,
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shoes FRAU Femme BIANCO 41A2-BI,Follow on Twitter Follow on Linkedin More Content by Denise Prichard