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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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shoes TRIVICT Femme NAVY L239-S17120-036CL,Clarks Originals Desert Boot Women Distressed Suede Chukka shoes 26070304 Taupe,Converse All Star Ox Low shoes Trainers New in Pink Foam UK size 3,4,5,6,7,Converse Unisex Chuck Taylor All Star Low Black Canvas Trainers Lace Up Sneakers,.

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shoes basses cuir ou simili Fila Orbit low wmn black black 46892 - Neuf,Converse 559939C Womens Sky bluee Canvas Trainer Size UK 3 - 8,Clarks Morella Lisa Black Leather ladies ankle boots 5.5 39,6.5 40 D BNWB,CLARKS Women's Cabrini Cove Fashion Boot, - Choose SZ color,Converse Chuck Taylor All Star Hi Base shoes Classiche Sneaker Chucks Vari,

Cole Haan Air Whitley Buckle Boots Women's 7  Leather Tall shoes Black D35371,DKODE shoes MONTANTES DK-FIDELMA blue NVES BTE PTURE 39,Chung Shi Duxfree Monaco II women shoes Sneaker Fersenspornschuh 8800610,

Converse 540271C Womens Grey Canvas Trainer Size UK 3 - 8,CHRISTIAN LOUBOUTIN patent tortoiseshell pattern pumps Brown Size 37 020518 (K25,Cole Haan Zerogrand Sneaker Black And White Size 9 D44021,Converse Chucks Taylor All Star Hi Hih colorblocking Zapatillas Deportivas Nuevo,shoes PUMA Femme BIANCO gold en daim,Lamé 362222-01,Converse BO-157608C_blueE_SLATE_GARNET_WHITE sneaker Women's - colour bluee AU,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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CONVERSE WOMEN'S CHUCK TAYLOR ALL STAR HI PLAID PRINT CASUAL SHOE 561754F SZ 10,Converse Chuck Taylor All Star Lo Sneaker Mineral Teal Womens NEW,women Evercreatures Multi Alto Stivali di gomma A righe Wellington - UK 3 - 8,Converse 159524C Womens Green Other Fabric Trainer Size UK 3 - 8,

Make sure you utilize all the big social media platforms such as:
CAPE ROBBIN Womens Pointy Toe Chunky Heel Caged Cutout Gladiator Ankle Booties B, Facebook
Cougar Women's Hula Knit Slip On Sneaker Fog bluee Stretch Knit Sneakers,shoes PUMA Femme black Tissu 366456-002, Twitter
Crown Vintage Womens Khlowi Almond Toe Ankle Fashion, light brown, Size 11.0 2si, Pinterest

DIADORA GAME étape shoes pour women sportif baskets cuir en daim compensé,DC - Pure 300660 Black White Black (XKWK),CONVERSE CHAUSSURE BŒUF PLATFORM - BLK - 40 (888754883748),

shoes NIKE WMNS AIR HUARACHE RUN 634835-405,Converse Chuck Taylor High Ness XHI Kangaroo,City Classified Women's Ankle Bootie Side V Cut Low Chunky Stacked Heel,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Clarks Women's Breccan Shine Ankle Boot Aubergine Suede Ankle Boots,women Fila Disruptor II shoes da Ginnastica Nere Maculato shoes da Ginnastica,


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Cole Haan Women's GrandPro Tennis Sneaker,CONVERSE All-Star Ox Lo Top Sneakers Chuck Taylor Silver Glitter 135851C NWT,Cole Haan Womens boots black size 8.5,
Converse PatBo Chuck Taylor All Star Floral Black Laser Sneaker Lace Collector 7,

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shoes CAFéblack Femme black Cuir naturel,Pailettes XG903-010,shoes NIKE Femme black Tissu 819638-001,Converse CTAS Chuck Taylor Hi Womens Size 8 shoes Grey White Wool 559015C,Dr Martens Derry Indigo Temperley Perforated Leather Boots UK 6 6.5,D815 New Women's Harley Davidson Mirage Black Leather Ankle Boot 5 M,Converse Trainers Women's Pink textile,

Cotswold Windsor Print Ladies Wellingtons Dog Flower Adjustable Calf Wellies,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Carlos by Carlos Santana Frauen Sterling Spitzenschuhe Leder Fashion Stiefel Bra, Dos De gold baby bluee Snakeskin Leather High Heel Cowgirl Boots Womens Size USA 7,Clarks Women's Whistle August Lace Booties,Converse All Star Dainty Ox, Sneakers fashion mixed adult,
Corgi Pet Beige Bedding Set,Converse Chuck Taylor All Star Ox Low Top Canvas Women shoes - Black, Easy access to information on all your services, pricing, and any specials you may be currently running.
CLARKS Women's Arisda Cashel Boot size 8 M, Deadstock Von Dutch Skull and Crossbones Canvas Sneakers WOMENS shoes Size 8,Carlos by Carlos Santana miles Womens Boots Doe 8.5 US 6.5 UK 2u69,Deanna Huston Cat-Running shoes For Women-3D Print-Free Shipping,.
Dingo Womens Cowboy Boot Embroidery Martine Rust Brown Copper 7 Medium NEW NIB, The ability to book an appointment easily and seamlessly straight from your website.
CESARE PACIOTTI SCARPA women 817010 VITELLO BORDEAUX TG.37 NUOVO SCONTO 30%, DC Girls Studio LTZ Hot Coral Womens shoes,Damen reebok dmx ride Schleppe Mitte whitee Sportschuhe j90026,women Adidas Falcon shoes da Ginnastica Bianche gold Metallizzato,Converse Chuck Taylor All Star Hi Shroud.. Egret Egret..Size 7..Fast Shipping,.
shoes PRADA SAFFIANO LUXUEUX 3T5621 black NOUVEAUX 35,5 36, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the DESIGNER TRIBECA KENNETH COLE BROWN ARGYLE STYLE HEELS 6.5 M So BEAUTIFUL,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Upper Material: Leather Sole: Resin Sole

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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CLARKS TRI NOLA TAN BROWN GENUINE LEATHER ANKLE BOOTS SHOES FLEX3 SOLES LADIES,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.


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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Clarks Women's Breeze Sea Flip Flop Black Synthetic,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Charles David Women's Divina Pump,Taupe,40 Medium EU (9.5,10,10.5 US),

Colin Stuart Black Leather Over-the-knee OTK chunky heel thigh high boots Sz8,Converse Ctas Big Eyelets Hi women Burgundy Pelle shoes da Ginnastica,CARVEN Robert Clegerie patent leather pumps burgundy size 36 080116 Karuven (K25,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

DIADORA SNEAKERS GAME WIDE L BEIGE-GREY-PINK 173087-C7725, Chung -Shi Women's Duxfree Savannah Walking shoes Black - Black 8 UK,Celine Womens Lace Up Tennis Sneakers White Green Size 38 8,
Christian Dior White and bluee Crystal Fusion Trainer Sneaker shoes SZ 36.5 US 6.5,Current specials and promotions
shoes SKECHERS SPORT Femme black Tissu 12615-BBK,Converse BO-157633C_BLACK_BLACK_BLACK zapatilla de deporte para women black ES,,Converse all star bianche con glitter e pizzo numero 36,DIADORA WOMEN'S SHOES TRAINERS SNEAKERS NEW EVO AEON WEAVE PURPLE purple E9E,

Converse P19s Zapatillas bajas unisex M9697C ALL STAR OX blueE,Crime P19us shoes woman low sneakers 25854PP1.10 MERCER,shoes Baskets Victoria femme Basket Lona silverforma size Bordeaux Textile,Converse Women's Chuck Taylor Fancy Ox Ankle-High Fashion Sneaker,Converse BO-M9622C_NAVY sneaker pour femme - coleur blue FR,

Dior KCK178CVA_S12X canvas Christian J'Adior high-cut shoes sneakers rubber (K24,women Buffalo Corin shoes da Ginnastica Arancione Neon shoes da Ginnastica,Carvela brogue Navy ankle boots 40 7 BNWB,
Church'S Women's shoes Laced shoes - DE0032-9LP-F0V41 bluee Spring Summer 17,Clarks Tamitha Navy Suede Desert Chukka Ankle Boot NWOB Wm US 8 EU 39 (9.64 ),shoes Baskets PATAUGAS femme JESTER N F2D Caramel size brown Cuir Lacets,Converse All Star High Print 156812C black,.

D1944 New Women's Old West Brown Western Style Boot 8 M,

Dr Martens Authentic Wedge, Uk Size 6, Dark Brown Leather, Mid Calf Boots, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Corral Boots R1111 Size 6.5M Womens Sequin Eagle Leather Western Cowgirl Boots,Cat Women ARGON CT Safety boots size UK 4, Euro 37 New,CIABOO FOOTWEAR WOMAN SNEAKERS CHAMOIS LIGHT BROWN - 28B8,Converse BO-152679C_MOUSE_MOUSE Women's sneaker - colour White AU,

Clarks CLARKS Womens Teadale Rhea- Pick SZ color.,

Converse One Star Pro 3V Ox Trainers shoes in Black in UK size 7,8,9,10,Demonia 5 Leopard Spiked Studs Buckle Wedge Platform Ankle Boots Goth Punk 6-11,Clarks Women's Dancer Mix Slingback,DAN POST WESTERN COWBOY BOOTS SIZE WOMEN'S 8 D,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

shoes BUGATTI Femme silver PU,Tissu BUG421-40705-5969.01,

Converse Chuck Taylor 1970s OX QS Ladies shoes UK 5 US 7 EUR 37.5 CM 24 1806,CONVERSE ALL STAR OX SUNSET WASH BASKETS FEMME 151266C,CONVERSE Chuck Taylor All Star Madison Leather 553425C Sneakers shoes Womens New,Converse Star Classic W Ox 521816 black,

Clarks Burgundy Leather Lace Strap & Buckle Detail Kearns Admire Ankle Boots NEW,Donald J Pliner (NWOB) Envy Black Boots Size 6M,DONALD J PLINER Black Elastic Faux Snake Leather Kitten Heel Ankle Boots 8.5,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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