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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Clarks Ladies Glick Elmfield Black Combi Leather Warmed Boots Size 6.5 40,Dolcis Black Ankle Boot Heeled Buckle Boot Size 8 Smart shoes Boot,CONVERSE ALLSTARS WHITE RED LEATHER OX LO LADIES WOMENS MENS,Clarks Ladies Knee-High Boot Valana Melpink Black Leather UK 4.5 Wide Fit Leg,.

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CRIME WOMAN SNEAKER SHOES CASUAL FREE TIME SHINY LEATHER CODE 25365A16B,

Coconuts by Matisse Women's Mars Boot,Clorts Women Water shoes Closed Predective Toe Quick Drying Hiking Sandal,CLARKS Women's Hazen Charm Fashion Boot Black Suede 120 M US,Charles by Charles David Women's Lou Wedge Sandal Nude Microsuede Espadrilles,

Copper Fit Spirit Lace Up Sneaker,CAT Women's Steel-Toed Waterproof Boots Size 5 - Lightly Worn (Practically New),CONVERSE SCARPA ONE STAR PLATFORM LOW - BLKWHT - 37 (888755930496),shoes Baskets adidas femme Zx Flux W size black blacke Textile Lacets,DKNY Womens marsha Rubber Closed Toe Mid-Calf Cold Weather, Black, Size 7.0 rfG3,

Dare 2B - Grey 'Morzine' snow boots,Corkys Women's Shield Boot Bootie - Black Leopard or Cognac Beige,Dansko Brown Leather Tall Boots Women’s Sz 8.5 39 Zip Up Medium Heel,

Daya by Zendaya Women's Norwell Mule,Dan Post El Paso Boots Womens 6 M Cowboy Roper Exotic Leather Tall Western Wear,Converse Chuck Taylor All Star Leather Low Top Sneaker - Choose SZ color,Converse Optium Ox Womens shoes Black white pink Sz,COMMON PROJECTS BBALL LOW WHITE LEATHER US 5 EUR 35,Cinzia Araia White Leather Sneaker Size EU 37 & 39,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Cipriata L814 Felicia Women’s Grey Buckle & Zip Up High Leg Boots,CLOUD NINE WOMEN'S 12 BOOT TAN SUEDE SIZE 8,Diesel Elegant Black Boots Leather Boots shoes shoes Size 40,Clarks BNIB Ladies Winter Mid Calf Boots Nettle Ice Tobacco Suede UK 7 EU 41,Clarks Originals Women's Trigenic Flex Trainers - White Nubuck,Charles David Womens Studded Black Leather Ankle Boots 38.5,Converse Women's Chuck Taylor All Star Platform Ox Black 7.5 US 540266F,Distressed Style Red Leather Women’s Size 9 shoes Sport Donald J. Pliner ,CONVERSE ALL STAR DAINTY WHITE white NIEDRIG SNEAKERS GR.35,5 - GR.41,

Converse, 540307C, Women, Chuck Taylor Dainty x High, Black,Completely New Nike Black Suede Cortez UK 4 EUR 37.5,Columbia Womens Dakota Drifter Pebble, Dolphin Hiking shoes Size 9.5,Demonia Women's 3 Platform Creeper T-strap Oxfords,

Make sure you utilize all the big social media platforms such as:
Converse Made Me One Star Platform OX Pink Red Women’s Sz 6.5Casual shoes 563730C, Instagram
Converse Women's Chuck Taylor All Star High Top Sneaker Black 41 M EU, Facebook
Clarks Womens Maypearl Ramie Black Leather Ankle Boots Size 5.5 (203339),Converse All Star Women’s Black Leather with Spikes 39 size 8, Twitter
Charles David Black Leather gold Trim Stacked Heel Riding Boots - Women's 10, Pinterest

DEADSTOCK ADIDAS SUPERSTAR TRAINERS SIZE 5.5 UK EXCELLENT CONDITION HOLOGRAM RED,Clarks Women's Step Verve Lo. Low-Top Sneakers bluee (Navy) 5.5 UK,Champion Womens Low Cut Rachele Competition Running shoes Multicolor (Nbk Fpi),

Cowgirl Riding Biker Boots Nine West Takedown Pebbled Grain Black Leather,DO LADY Boots heels Leather Natural Camel T 35.5 VERY GOOD CONDITION,CANGURO BY FREEMOOD A028 VACCHETTA BEIGE ankle boots,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Colin Stuart For Victoria's Secret Faux Fur Boots size 9B,Converse Women's CTAS Satin Hi Top Sneakers Fashion-Sneakers Size 7.5,

CRIME LONDON SILVER RAW LO LACE UP Trainer. UK 4.NWB,

Dr Martens Size 4 White Boots,CONVERSE CHAUSSURE silverFORMA BAJO CVS - WHT - 36 (888755249468),Converse All Star Low Ox Women’s shoes Light Pink 530300F Size 5,Dan Post Boots Women's Cowgirl Certified 11 San Michelle DP2863 Tan Mad Cat,
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DIADORA SNEAKERS WHIZZ RUN WHITE FUCHSIA BLACK GREEN 174340-C8018,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Clarks Womens UK Size 6.5 Brown Knee High Boots, Converse Chuck Taylor All Star White Ox Lo Unisex Trainers shoes,Converse Czerwone One Star Burgundy,Corso Como Leather Ankle Strap Sandals - Beeata Med 7 NUDE,
CESARE PACIOTTI women shoes sz 8.5 Europe 39 black leather S6954,Dansko Charlie shoes - Women's, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the CONVERSE ALLSTARS OX LO DAINTY WHITE LOW PROFILE SLIM SOLE WOMENS LADIES SIZES,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marque: GEOX
Semelle: Caoutchouc Pointure: Autre
Semelles Intérieures: Tissu Couleur dominante: BEIGE
Code: D52F2A-00021-C9006-G Dessus: en daim

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Some smart local businesses for salons to partner up with are...
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Cole Haan Women's ZEROGRAND Hiker Boot Black Elderberry Leather Comfort shoes,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Crocs A-Leigh Black Leather MidCalf Side Zip Wedge Heel Tall Boot shoes Women 6.5,DISTRESSED BROWN LEATHER LACE UP GRANNY KILTIE WESTERN BOOTS 7,shoes GRAFIA Femme black Cuir naturel CAMwomen08.NE.01,Converse Chuck Taylor All Star II Unisex Men Womens ,CLARKS Womens Caddell Rush Closed Toe Ankle Cold Weather Boots, Black, Size 9.0,Clarks Valana Melpink Dark Brown Leather Boots Size UK 5.5 E,

Clarks Nevella Nova Womens Long Boots Uk Size 4.5,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Clarks Womens Hazen Flora Leather Almond Toe Ankle, Tan Leather, Size 8.5 CHC0,Dockers Women's Boots Winter Boots Lace up Boots Ankle Boots 41CH207 New,DIADORA CHAUSSURE B-ELITE NIEDRIG LTH - WHTSIL - 37 (8030631512674),DIADORA WOMAN SNEAKER SHOES CASUAL FREE TIME CODE 501.172824 01 GAME WIDE XMAS,Camper Women's Hoops Low-Top Sneakers white (White Natural 100) 6 UK,Dansko Women's Helen Fashion Sneaker,.
 
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Catahoula Leopard Dog Running shoes For Women-3D Print-Free Shipping,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Cipriata L5047A black Strass Comprimere Stivaletti,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Converse Chuck Taylor All Star Boots Hi Rise Sneakers Black Green Lace W SZ 7,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

David Tate Women's Maple Bootie Black Calfskin Ankle Boots,

Diesel Womens KBY Low Top Lace Up Fashion Sneakers,Dansko Susan Nubuck Boots Walnut Sz 9 (40),Devious Women's Sexy-20 Hot Pink Patent Pumps,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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CLARKS REUNITE UP GTX BLACK LEATHER SIZE UK 4 D,Current specials and promotions
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women New Balance Wl220 shoes Sportive red Bianche Sportive shoes,Cotswold BUSHY Ladies Womens Durable Rubber Waterproof Slip On Ankle Boots Wine,D931 New Women's Clarks Scheme Onyx Brown Ankle Bootie 8.5 M (EU 40),Chaco J106266W Women's ZX2 Boost Black Classic Athletic Sandal,.

Chooka Women's City Solid Tall Rain Boot Navy Waterproof,

Dan Post Women's Western Cowboy Cowgirl Boots Size 7M Black leather, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Converse Żółte 157631 Chuck Taylor All Star,CAMPER SPANISH DESIGNER SUEDE LEATHER MID-CALF BOOTS SIZE UK 3 EUR 36,Candice Cooper Womens Irma Trainers, Silver silver silver, 7.5 UK 7.5 UK,David Tate Women's Sizzle Black 6 D US,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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