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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Converse All Star Womens Satin Hi Top shoes Sz 7.5 Pale Coral Navy Egret 559863C,Converse Womens Chuck Taylor Hi Bordeaux Floral Print Textile Trainers,Clarks Black Leather Arista Page Ankle Boot Mid-heel Bootie NEW,David Tate Women's Sol Slide Black Calfskin Slides,Cowboy Faux Leather Block Heeled Ankle Winter Martin Boots US 2-10,shoes mode ville Guess Sunny black camo lady black 60312 - Neuf,

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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shoes NIKE Femme BEIGE Tissu 749986-281,

CESARE PACIOTTI women shoes sz 8.5 Europe 39 black leather S6954,Converse Chuck Taylor All Star Hi Womens Sneaker Midnight Navy 557938C Size 7.5,Cipriata Doppio Rinforzo Caviglia pelle Scamosciata Italiano Stivali da Infilare,Clarks Ladies Volara Dina Black Leather Biker Slouch Ankle Boots Size UK 4 D,

Coconuts by Matisse Alabama Booties Saddle Womens Boots sz 8,CONVERSE CHAUSSURE ONE STAR PLATFORM LOW - BLKWHT - 40 (888755930540),Camper biker mid calf black leather boots 8.5,Chooka Women's City Solid Tall Rain Boot Navy Waterproof,Donald J Pliner Suede Ankle Boots Navy bluee Lace Up Size 7.5,

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Converse One Star gold Metallic Platform Low Top Sneaker Size US 8,Clarks Warmed Boots MINX JUDY Black Leather UK 6.5 40,Converse CTAS 555808C Gemma Snake OX Women's 9 Mfg Ret 85,Converse 530054F - CT AS DAINTY OX Size - color ,Converse Chuck Taylor All Star Dainty Canvas Ox Sneaker Women 6 Slate bluee White,Clarks Wilpink Frost shoes - Women's,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Circus by Sam Edelman Women's Belinda Ballet Flat,Clarks da women pelle Lucida da Infilare Alla Moda Stivaletti Chelsea Lodge,Carlos by Carlos Santana Women's Mandarin Bootie,Dansko Women's Audra Sneaker Wine Suede Sneakers,

Make sure you utilize all the big social media platforms such as:
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Clarks Ladies Chelsea Ankle Boots Kendra Porter Black Leather UK 6 Wide Fit,Converse Chuck Taylor All Star High Top Women shoes Size 5 color bluee 142247C,Crocs Women's CitiLane Slip-On Fashion Sneaker - Choose SZ color,

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CORSO COMO STAMFORD TALL EQUESTRIAN STYLE BOOTS BLACK LEATHER KNEE KNEE KNEE HIGH-SIZE 6.5 9a979e

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Clarks Morella Lisa Black Leather ladies ankle boots 5.5 39,6.5 40 D BNWB,Clarks Women's Gelata Italia Black Brown Ankle Boots - 9-1 2M - BRAND NEW IN BOX,

Charles David Women's Maddie Ankle Boot, Grey, 38.5 Medium EU (8.5 US),

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Clarks 26060498 Wos shoes Low Ankle Boots US 6 M Beige Suede Moc Toe 5933,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Clarks Arctic Venture Camel Leather LaceUp Ankle Winter Boots Size 7.5M H305 MY , The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the CONVERSE CHUCK TAYLOR ALL STAR CT AS OX SEQUIN SEQUINS 551554C BLACK gold WHITE,, clients have the ability to book an appointment straight from...

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: Good
Brand:

Corso Como

Fastening: Zip
Style: Stamford US Shoe Size (Women's): 6.5
Width: Medium (B, M) Heel Type: Block
Color:

Black

Occasion: All
Heel Height: Low (3/4 in. to 1 1/2 in.) Country/Region of Manufacture: Italy
Material: Leather Pattern: Equestrian
UPC:

Does not apply

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: CONVERSE 553327C - Chuck Taylor Selene Monochrome Leather M Size - color ,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Chloe Side Zip Short Boots 36Brd Leather shoes (39255, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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