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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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DKNY JILL TRAINERS Pink UK 5 EU 38 LN43 83,Devious Women's Bondage-03 Hot Pink Patent Heels,Common projects grey sneakers 39,Converse Chuck Taylor All Star Women Size 10 Plaid Fold Over High Top Sneakers,

Make sure you utilize all the big social media platforms such as:
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Charles By Charles David Quinton Women's taupe pull on booties sz. 6, Facebook
Christian Louboutin Bip Bip Hightop Orlato Sequin Sneaker 41 11,Cole Haan NikeAir Soles Women Black Leather Wedge Heels Pull On Boots Size 7.5 B, Twitter
Converse CTAS II Low Top Sneaker Sodalite bluee blue Unisex 150152C, Pinterest

Clarks Whistle Ranch Black Suede Buckle Ankle Boot NEW,Converse shoes da ginnastica women black tessile 44000,Comfortiva Women's Corliss Ankle Boot Bordo Oiled Cow Suede,

Converse Chuck Taylor All Star Shroud High Top Sneakers 553262C Size 9,Converse Chuck Taylor All Star Hi White Womens Canvas Metallic Hi-top Trainers,shoes LIU JO Femme GUNMETAL Cuir naturel,Lamé S65079-GUN,

Croft & Barrow WOMEN'S CBKELLYBLACK CBKELLYBLACK CBKELLYBLACK ZipUp  Buckle Riding BOOTS Sz 6.5 MED NEW 85 5bb23d

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Cole Haan Heel Booties Dark Brown Leather Size 9,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Cole Haan Womens Chukka Books. Black Worn Once,Clarks Plus Ladies Ankle Boots MARBLE COOL Khaki Suede UK 5 38 Wide, Easy access to information on all your services, pricing, and any specials you may be currently running.
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CESARE PACIOTTI Ladies Black Leather Hi-Top Studded 4US Sneaker Trainers UK6.5, The ability to book an appointment easily and seamlessly straight from your website.
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Dansko Women's Denita Slingback Black Milled Nubuck Comfort shoes,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Converse Women's Chuck Taylor Leather Hi-Rise Black White 549704c 10 RARE,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Brand:

Croft & Barrow

Width: Medium (B, M) US Shoe Size (Women's): 6.5
Features: Buckle Style: Knee High Boots
Color:

Black

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes ADIDAS Femme black Inserts en cuir BB0684,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: DC shoes Trase TX Platform Women Canvas Burgundy Trainers,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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DINGO vINTAGECowboy Boots Size 9M Woman, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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