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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Clarks Women's Maypearl Milla Ankle Boot 10m,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Clarks Artisan Shira Nicole black ankle boots Womens Boots shoes Size 9, Instagram
Court shoes Boots DONN ADRIANA Brown Leather T 37 TOP CONDITION, Facebook
Diba True Women's Lake Land Bootie Black Leather Zipper,Dr Martens 1460 Glitter J Kids Boots - Dark Pink Coated All Sizes, Twitter
shoes HOGAN Femme BEIGE Cuir naturel,en daim W00N0W6606WV39YZ, Pinterest

DKNY Marsha Women's Boots Black,Delight 2050 by Pleaser shoes,shoes REPLAY Femme grey Tissu RV790002S-28,

Diane Von Furstenberg Leather Knee High Boots 100% authentic US7 EU37 UK 4,COLE HAAN Black suede leather with zipper women size 6.5,Chaco Women's Z Cloud 2 Sandal Rocket Eclipse Polyester Strappy Sandals,

Clarks Originals Trigenic Flex women Olive shoes da Ginnastica - - - 4 UK fab35e

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

David Tate Women's Best-20 Brown Calfskin Knee High Boots,CONVERSE X MILEY CYRUS CTAS PLATFORM HIGH VELVET WOMEN SIZE 7.5 NEW (563725C),

women Buffalo Classico Kicks Sneakers Basse Bianco Cuori Rossi shoes Sportive,

Cressi Light Swimming Fins - bluee Black, 4 5 UK (37 38 EU),Converse Chuck Taylor All Star As Hi Canvas Core M7652C,COLE HAAN Zerogrand Perforated Navy bluee Leather Lace Up Trainers Sneakers,Clarks Ladies Reunite up GTX Biker Ankle Boots Brown UK 4.5 D,
Coogi Rainbow Black Patent MINT Combat Boots 8.5 Womens,Clarks Women's Plaza Steer Boot-BROWN-US SIZE 6.5,shoes Baskets Reebok femme Cl Leather size Kaki Cuir Lacets,
Clarks Variation Womens Wave River Waterproof Sneaker Black Nubuck SZ 5.5,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Cole Haan Callie Slip-On Waterproof Rain shoes 605, Black, 5.5 US,DIADORA GAME WN SNEAKERS WHITE gold 173994-C1070, Easy access to information on all your services, pricing, and any specials you may be currently running.
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DIESEL Women's EVEREST Leather Mid-Calf Tan Stiletto Boots Women's Sz 8 USED, The ability to book an appointment easily and seamlessly straight from your website.
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Corso Como Hoboken Suede Boot, 8.5, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Chloe Sonnie Suede & Mesh Low-Top Sneaker, 36, Grey,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: Clarks Originals
Materiale interno: Scamosciato Stile del prodotto: Trigenic Flex
Allacciatura: Lacci Stile: Scarpe da Ginnastica
Suola: Gomma Riferimento dei fornitori: 26137903
Colore esatto: Olive Genere: Donna
Colore principale: Olive Materiale: Scamosciato
Taglia Scarpa: 4 UK EAN:


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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
CLARKS Women's Maypearl Alice Ankle Bootie, shoes CAFéblack Femme black PU JFD954010,CLARKS Women's Dancer Sky Fashion Boot,Diesel Men's SKB S-kb Sock-Sneakers - Choose SZ color,
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Cole Haan Women's Black Leather Knee High Boots NikeAir Side Zip Size 9B,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Clarks Ladies Black Suede and Leather Ankle Boots with Side Zip Size UK 3.5 D,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Clarks Artisan Malgreen Doris Ladies Dark Grey Suede Ankle Boots,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Clarks Glick Elmfield Black Combi Leather Women's Boots Size UK 6 39.5,

Clarks Originals Kiowa Sport Womens Light Pink Nubuck Casual shoes,Converse Chuck Taylor All Star White High Big Eyelet Ankle Boots size 6 Bnib,women Office Acustiche Metallo Punta Stivali West Nera pelle Stivali,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Celtic & Co Womens EU Size 38 Brown Ankle Boots, Carlos by Carlos Santana Women's Camilla Sandals Sand Size 9 M,Clarks Women's Raisie Vita Boots,
Chaco 6.5 Outcross Evo 4 Hiking shoes Bayou Tennis Athletic Closed Toe bluee Pink,Current specials and promotions
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Charles David Italian Women's Brown Leather Tall Boots Winter Dress shoes 7M 38,

Converse CTAS Lean Ox Danity Pink bluesh Trainers, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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