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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Camper Pelotas Step Black Womens Lace-up Low-top Trainers,shoes FRAU Femme blue en daim 43Y6S,Cole Haan Women's Midcalf Black Leather Boots Handcrafted India 8,Carvela Just UK 7 94.99 £,Converse All Star Chuck Taylor 553377c Burgundy Maroon Leather Women Size 8 RARE,.

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DKNY Women's Lacey Silver-Stripe Heel Leather Ankle Booties AB3 Black Size 8.5,

Cupl Womens 103068 Nuevo Low-Top Sneakers, Grey Estao, 4 UK,CONVERSE All Star Hi black,Converse chuck taylor 557939c Brand New Size Us8,shoes gold&gold Femme black Tissu GOLGJ16.NE.01,

Donald Pliner Willi Brown Leather Knee High Boots Size 8.5M F3929 ,Dansko Women's Benita Thong Sandal Ivory Full Grain Leather Thong Sandals,Clarks Somerset Bizzy Show New Ladies Chelsea Ankle Boots Black Leather UK 4.5,Converse Chuck Taylor '70 Hi Palm Print Womens 160518C Multicolor shoes Size 5,Camper K400163-002 Womens Borne K400163 Fashion Sneaker - Choose SZ color.,

Cole Haan Grand Crosscourt II Sneaker - Women's Size 8.5 M - Navy White,Clarks Merrigan Akita long brown Leather Riding Boots NEW 7.5 41.5 BNIB Scandi,Clarks grey khaki Suede Ladies riding Boots size 4.5 37.5 D,

Clarks Women's Edenvale Bella Ankle Boot Black Suede Ankle Boots,Carvela Kurt Geiger Lolita Low Top Sneakers Red Fabric Women's Size 9,Dansko Women's Charlotte Slingback Camel Milled Nubuck,Diesel Exposure IV Low shoes women Sneakers Casual Y00637-PS752-T8080,Converse 551546c Sneaker anthrazit 186344,Corkys Women's NEW Cherokee 80-7001 Black Tall Harness Riding Boots SIZES,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Clarks 26116791 Vailee Frost Black Nubuck Women's Casual shoes,COS Women's Trainers Black Suede Rubber Sole Platform shoes Size 40 Y,Columbia Women's Drainmaker III-W, Red Hibiscus Sunnyside, 8.5 M US,shoes Baskets adidas femme SL 72 W size pink Suède Lacets,

Make sure you utilize all the big social media platforms such as:
Comfortiva Caileen Womens Boots Light Taupe 7 US 5 UK z0DG, Instagram
shoes CONVERSE Femme green 152701C, Facebook
Clarks Ladies Glick Elmfield Tan Suede Leather Warmed Mid Calf Boots Size 5.5,Clarks Women's Lexi Marigold Sandal Brown Multi Leather, Twitter
COLDWATER CREEK COWBOY BOOTS, Beige Leather Brown Trim Western Boots 6M, Pinterest

Clarks Valana Melpink Dark Brown Leather Boots Size UK 5 EE,Converse sneaker pour femme multicoleur Printemps-Été cod. 102088 BE,COOTELILI Designers Brand Women Ankle Boots Heels Female shoes Woman Autumn Glit,

Cat Caterpillar Vivienne Mulch Women's Leather Boots US 8 M, EU 39,COMFORTABLE BOGS BROWN GENUINE LEATHER SUEDE BOOTS SIZE 8,Converse 553416C CTAS High Line High Top Sneaker beige 182049,

Carvela By Kurt Geiger Kg Black Suede Ankle shoes Boots Boots Boots Kane 40 Uk 7 Rrp 4b81bc

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Clarks Ladies Tamro Marina Black Combi Leather Riding Style Long Boots Size 5 38,Cotswold Elm brown slip resistant leather ladies ankle non-safety boot size 3-8, Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes D'ACQUASPARTA Femme black BEATRICE-D900NR, The ability to book an appointment easily and seamlessly straight from your website.
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Clarks Frauen Fashion Sneaker red Groesse 7.5 US 38.5 EU, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Converse Star Player Canvas Leather OX Trainers - Black Womens Size,, clients have the ability to book an appointment straight from...

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: Worn once, excellent condition Rrp £130
Brand:

Kurt Geiger

Style: Ankle Boots
Main Colour: Black Shoe Size: UK 7
Upper Material: Suede

Clarks Gore-tex Weather Proof Leather Boots Chestnut Brown UK 5.5 D,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Chaco Women's ZX 2 Classic Sandal Motif Eclipse Polyester,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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CONVERSE SCARPA ONE STAR PLATFORM LOW - BLKWHT - 37 (888755930496),Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

David Tate Women's Exotic Bootie Black Suede Ankle Boots,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Converse All Star Hi Top Leather Trainer Mono White,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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