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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Clarks Navy Suede Chris Sway Water Resistant Ankle Boots NEW,Carlos by Carlos Santana Womens Sana Almond Toe Over Knee Fashion Boots,Caterpillar Women's Matilda Leather Chelsea Ankle Boot, Black, 5 Medium US,Converse Chuck Taylor All Star Hi (Mens 10.5 Womens 12.5, Justice League 9518),Converse BO-158946C_TARMAC_BLACK_TURTLEDOVE sneaker Women's - colour Green IE,Carrini CA Thigh High White Stripper Boots Wet Heel w Naughty Maid Costume sz 8,.

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shoes DIADORA Femme BIANCO 173097-50237,D2098 New Women's Dearfoams Short 999680 Red Black Winter Boot 5-6 M,shoes EASY PEASY Femme BIANCO red Cuir naturel 101STARBR,Caprice Womens Ladies Suede Leather Zip Lace-Up Warm Lined Moccasin Boots Black,DKNY Womens Jules Leather Low Top Slip On Fashion Sneakers, White gold, Size 7.5,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Clarks womens Leather Ankle Biker Boots Waterproof Goretex Black Lined Padded,DIADORA HERITAGE DAMENSCHUHE TURNSCHUHE DAMEN LEDER SCHUHE SNEAKERS NEU B. E 184,CORCORAN Womens 5.5 M 10” Field Boots Black Leather Military Vibram Soles 1520,shoes BIANCOANTICO Femme BIANCO Simili-cuir,Tissu 422CRUBI,Crown Vintage lucinda Womens Boots Taupe 10 US 8 UK jJwn,DKNY Dip-Dye Low-Top Sneakers Size 8.5,DISTRESSED BROWN LEATHER LACE UP GRANNY KILTIE WESTERN BOOTS 7,Converse Women's Chuck Taylor All Star Faux Fur Madison Low Top Sneaker,Clarks P18us shoes woman sneakers with platform 26133819 TEADALE RHEA,

Dc shoes Trase Platform Womens Denim Canvas Trainer Size UK 3 - 8,Cole Haan Women's Studiogrand P&g Trainer Fashion Sneaker - Choose SZ color,CAMPER TOGETHER X BERNHARD WILLHELM HIMALAYAN CITY US 6-8 helix 46489-018 dsq2,Columbia Winter Boots Waterproof Techlite Omni-Heat 200 grams Black Women's 7,

Make sure you utilize all the big social media platforms such as:
Clarks BNIB Ladies Winter Mid Calf Boots Nettle Ice Tobacco Suede UK 7 EU 41, Instagram
Clarks Bendables Wedge Boots with Zipper 11M, Facebook
shoes Baskets Puma femme Basket Heart Copper pink size pink Cuir Lacets,Capezio Pedini Femme Jazz shoes - Choose SZ color, Twitter
Converse 127942 All Star Plaid Unisex Canvas Trainers Black Red Women's Sz 7.5 M, Pinterest

shoes GEOX Femme AVORIO D724DA-022BV-C0997,Dansko Women's Charlie Perforated Sneaker Sage Suede,Demonia Women's Bravo 23 Leopard Print Fabric Ankle Boots,

Converse Chuck Taylor Tri Zip Hi Womens Black Hi Top Fashion Sneakers,DC Womens Villain TX SE- Pick SZ color.,CONVERSE ALL STAR PINK & GREY REAR ZIP TRIM HIGH TOP PLIMSOLS SIZE 5.5 38.5,

Carlos by Carlos Santana Women's Daisy Ankle Boot Boot Boot c8f73c

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Capelli New York Womens Size 6 Spiked Look Rain Boots Rubber Waterproof Black,Cole Haan – Minna Bootie Black Sz 10 NWT 179,

Converse Chuck Taylor Ox 142410C black-white,

Converse All Star Chuck Taylors 155434F Womans Size 5.5 White Black High,Converse Chuck Taylor All Star Women's Double Tongue Black Iris Lo Top 530236F,Cole Haan W05565 Womens Grandpro Tennis Fashion Sneaker- Choose SZ color.,Dachshund Dog Print Slip Ons For Women-Express Shipping,
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Dansko Women's Lisanne Ballet Flat Chocolate Burnished Nubuck Comfort shoes,Clarks Women's Leisa Gianna Slide Navy Leather Comfort shoes,shoes PRADA LUXUEUX 3E6202 BEGONIA NOUVEAUX 37 37,5,Comfortiva Women's Felida Huarache Slide White Atanado Slides,Django & Juliette new ladies leather ankle boot size 37 27,CONVERSE DAMEN TURNSCHUHE FREIZEITSCHUHE SNEAKER ART. ALL STAR HI CANVAS ZIP LTD,

De Blossom Collection Women Buckle Elastic Over Knee High Riding Boots AMAR-53A,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Caterpillar Women's Connexion Steel Toe bluee Grey Work shoes, UK 3 EU 36 Wide, CLARKS Women's Sashlin Sue Ankle Bootie,Clarks Womens Plaza Beagle Black Leather Knee Boots shoes 66973 sz 6.5 M new,shoes NATIVE Femme blue 21103919-4210,
Diesel Exposure iv New Womens Leather Trainers shoes Boots,Department of Finery “Kinney” Striped Platform Sneakers Sz.37 310 NEW, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Clarks Womens Addiy Kara Leather Almond Toe Ankle Fashion, Tan Leather, Size 7.5,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition

Carlos by Carlo Santana

Pattern: Solid MPN:


Width: Standard (B) Style: Riding, Equestrian

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Circus By Sam Edelman Peyton Stretch Over-The-Knee Boots Black 8M,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: DIADORA HERITAGE DAMEN TURNSCHUHE FREIZEITSCHUHE SNEAKER ART. CAMARO H W FUR,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

CIRCA Joan & David Dark Brown Leather High Heel Boots size 8 1 2 M,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Cowtown Womens Brown Lizard Cowboy Boots 6.5B,

Converse all star OX bianco pizzo glitter silver artigianali, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Crocs Navy LodgePoint Pull-On Boot - Women Size 6,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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